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Bisgaard

Bisgaard shows demand growing +636.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 9% of 2,560 Fashion niches · +14 vs the category median of 46

Market size 5Growth 100Conversion 7Competition 99Returns 10Price range 87Avg price 95Brand share 78Review moat 74Quality gap 73
This niche Category average · 2,560 niches

Is Bisgaard profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bisgaard is a €22K/yr Amazon Germany market (153K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.

Bisgaard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +636.8% over the last 90 days and 0.6% of searches end in a purchase.

€22K

revenue / yr

Units sold / yr1K
Search volume / yr+636.8%153K
Conversion rate0.6%
Avg price€25.44

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers46 · 244
Top-5 product click share5%
Open market43%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 471 products

Sponsored placement89%
New entrants (1y)184· 4 succeeded
Avg rating4.3★
Avg reviews535

Top Bisgaard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (5% combined) — an open shelf where new products get seen.

€0€218€437€655€873101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

244

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

5%

Top 20: 17%

Open market

53%

  • Skechers10%
  • SAGUARO10%
  • Mishansha9%
  • KangaROOS6%
  • Geox6%
  • Affenzahn4%

Bisgaard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume153KCVR0.6%Products471Brands46Top 5 Brands57%OOS Rate8.6%Rating4.3★Reviews535Avg BSR#119
23K18KPrime Day '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 27.4×

Top Bisgaard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • skechers sandalen kinder24K/yr
  • baby sandalen21K/yr
  • sandalen mädchen 2318K/yr
  • barfußsandalen kinder16K/yr
  • sandalen 2316K/yr
  • sandalen barfußschuhe kinder14K/yr
  • barfussschuhe kinder sandalen13K/yr
  • barfußschuhe sandalen kinder12K/yr
  • sandalen baby11K/yr
  • sandalen kleinkind7K/yr

What reviews say buyers love and hate about Bisgaard

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Gesamtgröße24%

Super Passform

Komfort insgesamt13%

Bequeme Sandalen

Qualität insgesamt11%

Die Qualität ist ansonsten ganz gut, die Größe passt und sie sehen und fühlen sich sehr robust an und sollten also gut für leichte Wanderungen oder einfach viel tobende Kinder geeignet sein

Gewicht leicht4%

Leichte und robuste Sommerschuhe für aktive Kinder

Benutzerfreundlichkeit3%

Leichtes An- und Ausziehen, ideal für Kinder

What buyers complain about

62% of reviews
Gesamtgröße30%

passt nicht

Qualität insgesamt8%

wirkt weniger wertig

Haltbarkeit6%

Schön und luftig - allerdings wenig langlebig

Produktzustand5%

Leider schon ordentliche Gebrauchsspuren

beworben Vs Tatsächliches Produkt3%

Irreführend

Bisgaard return rate & reasons

Why buyers send it back, as a share of all return requests.

9.1%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
53%
2Füße fit
16%
3Breite
8%
4Farbe
3%
5Geruch
3%

Common Bisgaard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bisgaard 60/100 on Amazon Germany — Worth a look. The niche generates €22K/yr across 471 tracked products. 4 of 184 products launched in the last 360 days are still selling. Search demand moved +636.8% over the last 90 days.
Search demand for Bisgaard on Amazon Germany peaks in Apr–May–Jun–Jul, where the busiest month runs 27.4× the quietest.