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Birkenstock Gizeh

Maybe

Search demand grew +483.3% this quarter. But buyers convert on only 0.3% of searches, so Birkenstock Gizeh is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,560 Fashion niches · +10 vs the category median of 46
Market size
€59K/yr485K searches / yr
90-day growth
+483.3%search demand this quarter
Competition
18%top-5 click share · 19 brands · 230 sellers

Flapen Score

Birkenstock Gizeh against its category

The dotted line is the Fashion average. Past it, Birkenstock Gizeh is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birkenstock Gizeh market on Amazon at a glance

Shoppers on Amazon Germany searched for Birkenstock Gizeh 485K times last year and spent an estimated €59K. The top 5 brands take 79% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 485K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +483.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
485K
Growth, 90 days vs prior 90
+483.3%
Conversion, latest week
0.3%
Market size, estimated
€59Ka year
Top search term
birkenstock damen gizeh94K searches a year

02 · Price

A sale here is worth €46.59.

Listings sell for €46.59 on average, from €15.19 to €122.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €46.59 that is €0 to €5K a year per listing.

Average price
€46.59inside the $15 to $100 sweet spot
Price range
€15.19–€122.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
5.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,411 within Schuhe. It carries 2,813 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
55%
Out of stock, average day
6.3%
Average rank
#1,411in Schuhe
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
2,813per listing
Listings tracked
130

04 · Newcomers

3 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Birkenstock Gizeh products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

230

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

18%

Top 20: 42%

Open market

17%

  • Brand 134%
  • Brand 225%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (13 brands, 17%)

Search terms

Top Birkenstock Gizeh search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birkenstock damen gizeh94K/yr
  • birkenstock zehentrenner damen59K/yr
  • tamaris zehentrenner damen47K/yr
  • palado zehentrenner damen49K/yr
  • birkenstock damen zehentrenner40K/yr
  • gabor zehentrenner damen29K/yr
  • rohde zehentrenner damen23K/yr
  • rieker zehentrenner damen22K/yr
  • gizeh birkenstock damen19K/yr
  • birkenstock zehentrenner19K/yr

Reviews and returns

What reviews say buyers love and hate about Birkenstock Gizeh

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Komfort insgesamt”
21%of negative reviews mention “Qualität insgesamt”
5.6%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Birkenstock Gizeh questions

Answered from the same tracked data.