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Birkenstock 35

Fail

An estimated 13.2% of orders come back, so Birkenstock 35 is a Fail.

Flapen Score
47
47 / 100
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Market size
€21K/yr71K searches / yr
90-day growth
+56.1%search demand this quarter
Competition
18%top-5 click share · 16 brands · 150 sellers

Flapen Score

Birkenstock 35 against its category

The dotted line is the Fashion average. Past it, Birkenstock 35 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Birkenstock 35 market on Amazon at a glance

Shoppers on Amazon Germany searched for Birkenstock 35 71K times last year and spent an estimated €21K. The top 5 brands take 92% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +56.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+56.1%
Conversion, latest week
1.0%
Market size, estimated
€21Ka year
Top search term
birkenstock 3510K searches a year

02 · Price

A sale here is worth €29.45.

Listings sell for €29.45 on average, from €13.94 to €86.23. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €29.45 that is €0 to €3K a year per listing.

Average price
€29.45inside the $15 to $100 sweet spot
Price range
€13.94–€86.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
13.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #298 within Schuhe. It carries 1,459 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
87%
Out of stock, average day
4.2%
Average rank
#298in Schuhe
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
1,459per listing
Listings tracked
149

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Birkenstock 35 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

150

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

18%

Top 20: 45%

Open market

6%

  • Brand 130%
  • Brand 226%
  • Brand 319%
  • Brand 414%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (10 brands, 6%)

Demand

Birkenstock 35 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 3.2× · 9 of 12 months tracked

Search terms

Top Birkenstock 35 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • birkenstock 3510K/yr
  • birkenstock kinder 359K/yr
  • superfit pantoletten jungen11K/yr
  • superfit 3513K/yr
  • birkenstock größe 354K/yr
  • birkenstock 35 mädchen4K/yr
  • superfit fussbettpantoffel jungen5K/yr
  • superfit 35 mädchen6K/yr
  • superfit mädchen 355K/yr
  • superfit pantoffeln jungen4K/yr

Reviews and returns

What reviews say buyers love and hate about Birkenstock 35

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Komfort insgesamt”
24%of negative reviews mention “Gesamtgröße”
13.2%of orders come back
“Zu klein”
A buyer, on “Gesamtgröße”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Birkenstock 35 questions

Answered from the same tracked data.