billie eilish
Worth a lookShows low returns (0.8%), but weak search conversion (0.9%) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great€21.54avg listing price — sweet spot $15–$100
Price range
Great€4.07–€63.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great466.9avg incumbent reviews — the moat a new listing must climb
Growth
Good+50.7%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€119K€119K/yr · 622K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, billie eilish is a €119K/yr Amazon Germany market (622K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
billie eilish market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- €129K–€172K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #3,150
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 40%
- Out of stock
- 11.0%
- Avg brand age
- 40 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
79
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
8%
- Billie Eilish64%
- ROSALÍA9%
- Rock Off officially licensed products7%
- AOLIAY5%
- CVFRTT4%
- EPRHAY3%
- Open — no brand owns it (6 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.7% search growth over the last 90 days.Peak months: May, Nov, Dec · busiest ÷ quietest = 3.0×
Top billie eilish search terms
- billie eilish425K/yr
- billie eilish merch69K/yr
- billie eilish parfüm71K/yr
- billie eilish tshirt16K/yr
- billie15K/yr
- billie eilish shirt7K/yr
- billie eilish t shirt6K/yr
- billie eilish perfume5K/yr
- billie eilish parfum6K/yr
- your turn billie eilish parfum2K/yr
Top billie eilish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Billie Eilish Eilish Eau de Parfum 100 ml 1 Stück
Billie Eilish€59.114.6★3,928 rev
Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto T-Shirt
Billie Eilish€21.474.3★28 rev
Offizielles Billie Eilish Hit Me Hard and Soft Blau Foto T-Shirt
Billie Eilish€21.623.9★36 rev
ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L
ROSALÍA€23.844.6★7 rev
Offizielles Billie Eilish Hit Me Hard and Soft Blau Foto T-Shirt
Billie Eilish€20.734.0★10 rev
Newest
by launch date
Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto Premium T-Shirt
Billie Eilish€15.001 rev
ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L
ROSALÍA€23.847 rev
ROSALÍA Unisex Offizielles Merch Lux Cross T-Shirt Schwarz Schwarz Klein
ROSALÍA€20.8423 rev
Billie Eilish Unisex Rock Off Side B Amazon Exclusive Standing Hmhas 24/25 Tour T-Shirt Schwarz S
Billie Eilish€21.270 rev
Your Turn von Billie Eilish für Unisex - 100 ml EDP Spray
Billie Eilish€63.6777 rev
Trending
90-day click momentumOffizielles Billie Eilish Hit Me Hard and Soft Stehfoto Premium T-Shirt
Billie Eilish€15.005.0★
ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L
ROSALÍA€23.844.6★
ROSALÍA Unisex Offizielles Merch Lux Cross T-Shirt Schwarz Schwarz Klein
ROSALÍA€20.844.5★
Billie Eilish 3 Photo Logo T Shirt M
Rock Off officially licensed products€17.115.0★
Billie Eilish Hit Me Hard and Soft Tracklist T Shirt M
Rock Off officially licensed products€19.094.6★
What buyers say about billie eilish
What buyers praise and complain about, mined from review topics.What buyers love
“Angenehmer Duft”
“Mega schön und super Qualität”
“toller Schlüsselanhänger”
“Perfekt als Set oder zum Verschenken”
“Cooles Shirt, super Passform, nach dem waschen auch noch knallige Farben”
“Es sitzt sehr gut”
“Wer eine günstige, schlichte und stylische Halskette sucht, macht hier meiner Meinung nach nichts falsch”
“ich fand es hielt gut,”
“Cooles Design und für den Preis wirklich gut verarbeitet”
“behalten ihren Glanz.”
What buyers complain about
“Meine Tochter ist total begeistert nur leider ist der Verschluss schon mehrmals abgegangen”
“Meine Tochter ist total begeistert nur leider ist der Verschluss schon mehrmals abgegangen und ich musste sie reparieren jedoch nimmt sie die Kette nicht ab”
Top return reasons
Common questions
- Is billie eilish profitable to sell on Amazon Germany?
- The niche generates €119K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +50.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the billie eilish niche?
- 12 brands and 79 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in billie eilish?
- Top complaints mined from reviews: Verschluss Qualität, Ketten/Schlüsselqualität. The return rate is 0.8%.
- When does demand for billie eilish peak?
- Demand peaks in May–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the billie eilish niche?
- Listings span €4.07–€63.67; the average listing price is €21.54 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.