Billie Eilish
MaybeAn estimated 0.8% of orders come back. But buyers convert on only 0.9% of searches, so Billie Eilish is a Maybe.
- Flapen Score
- 55 / 100Top 20% of 2,560 Fashion niches · +9 vs the category median of 4655
- Market size
- €119K/yr622K searches / yr
- 90-day growth
- +50.7%search demand this quarter
- Competition
- 48%top-5 click share · 12 brands · 79 sellers
Flapen Score
Billie Eilish against its category
The dotted line is the Fashion average. Past it, Billie Eilish is stronger. Inside it, weaker.
Market
The Billie Eilish market on Amazon at a glance
Shoppers on Amazon Germany searched for Billie Eilish 622K times last year and spent an estimated €119K. The top 5 brands take 89% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 622K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +50.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.
- Searches, last 12 months
- 622K
- Growth, 90 days vs prior 90
- +50.7%
- Conversion, latest week
- 0.9%
- Market size, estimated
- €119Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- billie eilish425K searches a year
02 · Price
A sale here is worth €21.54.
Listings sell for €21.54 on average, from €4.07 to €63.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €21.54 that is €5K to €11K a year per listing.
- Average price
- €21.54inside the $15 to $100 sweet spot
- Price range
- €4.07–€63.67
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€11K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #3,150 within Schmuck. It carries 467 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 90%
- Out of stock, average day
- 11.0%
- Average rank
- #3,150in Schmuck
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 467per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Billie Eilish products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Billie Eilish Eilish Eau de Parfum 100 ml 1 Stück
- Price
- €59.11
- Rating
- 4.6/5
- Reviews
- 3,928
- Age
- 3y ago

Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto T-Shirt
- Price
- €21.47
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago

Offizielles Billie Eilish Hit Me Hard and Soft Blau Foto T-Shirt
- Price
- €21.62
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 2y ago

ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L
- Price
- €23.84
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 8mo ago

Offizielles Billie Eilish Hit Me Hard and Soft Blau Foto T-Shirt
- Price
- €20.73
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago
Trending
estimated 90-day click momentum
Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto Premium T-Shirt
- Price
- €15.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L
- Price
- €23.84
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 8mo ago

ROSALÍA Unisex Offizielles Merch Lux Cross T-Shirt Schwarz Schwarz Klein
- Price
- €20.84
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 8mo ago

Billie Eilish 3 Photo Logo T Shirt M
- Price
- €17.11
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Billie Eilish Hit Me Hard and Soft Tracklist T Shirt M
- Price
- €19.09
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 1y ago
Newest
by launch date
Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto Premium T-Shirt
- Price
- €15.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L
- Price
- €23.84
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 8mo ago

ROSALÍA Unisex Offizielles Merch Lux Cross T-Shirt Schwarz Schwarz Klein
- Price
- €20.84
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 8mo ago

Billie Eilish Unisex Rock Off Side B Amazon Exclusive Standing Hmhas 24/25 Tour T-Shirt Schwarz S
- Price
- €21.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Your Turn von Billie Eilish für Unisex - 100 ml EDP Spray
- Price
- €63.67
- Rating
- 4.7/5
- Reviews
- 77
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
79
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 89%
Open market
8%
- Billie Eilish64%
- ROSALÍA9%
- Rock Off officially licensed products7%
- AOLIAY5%
- CVFRTT4%
- EPRHAY3%
- Open — no brand owns it (6 brands, 8%)
Demand
Billie Eilish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Billie Eilish search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- billie eilish425K/yr
- billie eilish merch69K/yr
- billie eilish parfüm71K/yr
- billie eilish tshirt16K/yr
- billie15K/yr
- billie eilish shirt7K/yr
- billie eilish t shirt6K/yr
- billie eilish perfume5K/yr
- billie eilish parfum6K/yr
- your turn billie eilish parfum2K/yr
Reviews and returns
What reviews say buyers love and hate about Billie Eilish
We read the reviews and the return reasons for every product selling here.
“Meine Tochter ist total begeistert nur leider ist der Verschluss schon mehrmals abgegangen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Billie Eilish questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









