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Billie Eilish

Maybe

An estimated 0.8% of orders come back. But buyers convert on only 0.9% of searches, so Billie Eilish is a Maybe.

Flapen Score
55
55 / 100
Top 20% of 2,560 Fashion niches · +9 vs the category median of 46
Market size
€119K/yr622K searches / yr
90-day growth
+50.7%search demand this quarter
Competition
48%top-5 click share · 12 brands · 79 sellers

Flapen Score

Billie Eilish against its category

The dotted line is the Fashion average. Past it, Billie Eilish is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Billie Eilish market on Amazon at a glance

Shoppers on Amazon Germany searched for Billie Eilish 622K times last year and spent an estimated €119K. The top 5 brands take 89% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 622K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +50.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.

Searches, last 12 months
622K
Growth, 90 days vs prior 90
+50.7%
Conversion, latest week
0.9%
Market size, estimated
€119Ka year
Peak month
December3.0× the quietest month
Top search term
billie eilish425K searches a year

02 · Price

A sale here is worth €21.54.

Listings sell for €21.54 on average, from €4.07 to €63.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €21.54 that is €5K to €11K a year per listing.

Average price
€21.54inside the $15 to $100 sweet spot
Price range
€4.07–€63.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€5K–€11K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #3,150 within Schmuck. It carries 467 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
90%
Out of stock, average day
11.0%
Average rank
#3,150in Schmuck
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
467per listing
Listings tracked
30

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Billie Eilish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

79

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

8%

  • Brand 164%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 8%)

Demand

Billie Eilish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Billie Eilish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • billie eilish425K/yr
  • billie eilish merch69K/yr
  • billie eilish parfüm71K/yr
  • billie eilish tshirt16K/yr
  • billie15K/yr
  • billie eilish shirt7K/yr
  • billie eilish t shirt6K/yr
  • billie eilish perfume5K/yr
  • billie eilish parfum6K/yr
  • your turn billie eilish parfum2K/yr

Reviews and returns

What reviews say buyers love and hate about Billie Eilish

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Geruch”
33%of negative reviews mention “Verschluss Qualität”
0.8%of orders come back
“Meine Tochter ist total begeistert nur leider ist der Verschluss schon mehrmals abgegangen”
A buyer, on “Verschluss Qualität”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Billie Eilish questions

Answered from the same tracked data.