- Flapen Score
- 42 / 100Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 4642
- Market size
- €51K/yr367K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 19%top-5 click share · 26 brands · 186 sellers
Flapen Score
Billabong against its category
The dotted line is the Fashion average. Past it, Billabong is stronger. Inside it, weaker.
Market
The Billabong market on Amazon at a glance
Shoppers on Amazon Germany searched for Billabong 367K times last year and spent an estimated €51K. The top 5 brands take 84% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.
- Searches, last 12 months
- 367K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 0.5%
- Market size, estimated
- €51Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- dickies108K searches a year
02 · Price
A sale here is worth €27.81.
Listings sell for €27.81 on average, from €6.30 to €113.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €27.81 that is €0 to €3K a year per listing.
- Average price
- €27.81inside the $15 to $100 sweet spot
- Price range
- €6.30–€113.69
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 5.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #498 within Arbeitskleidung & Uniformen. It carries 10,413 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 88%
- Out of stock, average day
- 1.1%
- Average rank
- #498in Arbeitskleidung & Uniformen
- Average rating
- 4.32 starsAmazon Germany average 4.37 stars
- Average reviews
- 10,413per listing
- Listings tracked
- 136
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Billabong products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
26 rising
Sellers
186
Top-5 brand share
84%
Top 20: 98%
Top-5 click share
19%
Top 20: 42%
Open market
14%
- Brand 165%
- Brand 211%
- Brand 34%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (20 brands, 14%)
Demand
Billabong search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Billabong search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dickies108K/yr
- dickies hose herren100K/yr
- levis gürtel22K/yr
- dickies arbeitshose herren21K/yr
- dickies jacke herren32K/yr
- dickies herren20K/yr
- carhartt gürtel16K/yr
- dickies hose11K/yr
- carhartt gürtel herren9K/yr
- gürtel levis7K/yr
Reviews and returns
What reviews say buyers love and hate about Billabong
We read the reviews and the return reasons for every product selling here.
“Defekt nach 4 Monaten”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Billabong questions
Answered from the same tracked data.









