billabong
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible€27.81avg listing price — sweet spot $15–$100
Price range
Great€6.30–€113.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad5.2%return rate — above 5% kills the launch gate
Review moat
Bad10,413.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Market size
Bad€51K€51K/yr · 367K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, billabong is a €51K/yr Amazon Germany market (367K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
billabong market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- €56K–€70K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #498
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 45%
- Out of stock
- 1.1%
- Avg brand age
- 55 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
186
Top-5 brand share
84%
Top 20: 98%
Top-5 click share
19%
Top 20: 42%
Open market
14%
- Dickies65%
- Levi's11%
- Carhartt4%
- JMIERR2%
- JUKMO2%
- Amazon Essentials2%
- Open — no brand owns it (20 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top billabong search terms
- dickies108K/yr
- dickies hose herren100K/yr
- levis gürtel22K/yr
- dickies arbeitshose herren21K/yr
- dickies jacke herren32K/yr
- dickies herren20K/yr
- carhartt gürtel16K/yr
- dickies hose11K/yr
- carhartt gürtel herren9K/yr
- gürtel levis7K/yr
Top billabong products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dickies Herren Everyday-Hose Schwarz 33W / 32L
Dickies€21.534.3★2,670 rev
Dickies Herren Everyday-Shorts NAVIABLAU 34
Dickies€18.764.4★628 rev
Dickies Original 874 Herren-Arbeitshose Wüstensand 34W / 32L
Dickies€29.334.4★732 rev
Dickies Herren Active-Waist-Arbeitshose aus Köper regular Schwarz 36W / 32L
Dickies€44.314.3★442 rev
Dickies Herren Hb-11di0302-schwarz Gürtel schwarz Einheitsgröße
Dickies€14.134.0★2,445 rev
Newest
by launch date
JMIERR Jeans Herren Baggy Weite Jeans Hose Herren Stretch Vintage Y2K Hip Hop Denim Hosen Loose Fit Streetwear Freizeithosen Hellblau L
JMIERR€26.90224 rev
Dickies 10 Paar BUSINESS SOCKEN Feine Herrensocken mit Komfortbund und Komfortspitze Strümpfe in Schwarz Größe 39-42 & 43-46 (DE/NL/SE/PL Numerisch 43 46 Regular Regular 10 Paar Schwarz)
Dickies€29.955 rev
Dickies Original 874 Herren-Arbeitshose Wüstensand 34W / 32L
Dickies€29.33732 rev
Dickies Herren T-Shirt schwer legere Passform Schwarz L
Dickies€17.053,359 rev
Dickies Herren-Jeans entspannte Passform Sanded Duck Carpenter Holz 32W / 32L
Dickies€36.764,924 rev
Trending
90-day click momentum
Dickies Action-Flex-Hose Herren Trouser Naviablau 32W / 30L
Dickies€26.124.1★
Amazon Essentials Herren Knitterarme Flatfront-Chinohose Enger Schnitt Grau 36W / 32L
Amazon Essentials€19.664.0★
JMIERR Jeans Herren Baggy Weite Jeans Hose Herren Stretch Vintage Y2K Hip Hop Denim Hosen Loose Fit Streetwear Freizeithosen Hellblau L
JMIERR€26.904.5★
Dickies Herren Dickies Redhawk-Pro-Shorts Schwarz 36
Dickies€21.924.3★
Dickies Herren Everyday-Shorts Schwarz 38
Dickies€17.854.4★
What buyers say about billabong
What buyers praise and complain about, mined from review topics.What buyers love
“Premium Qualität”
“Passt”
“Für diesen Preis ist das echt super, gleich noch einen bestellt, man kann wirklich nichts falsch machen”
“Super bequem”
“Solide”
“Easy to use”
“So wie auf dem Foto abgebildet”
“Fazit: Bequemer, robuster Gürtel mit praktischem Verschluss – klare Kaufempfehlung”
“Der Levi's-Gürtel ist echtes, robustes Leder, das einiges mitmacht”
“Material super”
What buyers complain about
“Defekt nach 4 Monaten”
“Fällt ziemlich groß aus”
“Unzureichend”
“Schnalle hält nicht lang”
“Oberes Leder löst sich, Kunststoffteile in der Schnalle brechen usw”
“Die Schnalle fällt immer mal wieder ab”
“Sehr sehr billiges material”
“Unpraktisch”
“Längenangaben sind missverständlich”
“Stinkt widerlich”
Top return reasons
Common questions
- Is billabong profitable to sell on Amazon Germany?
- The niche generates €51K/yr across 136 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the billabong niche?
- 26 brands and 186 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in billabong?
- Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Qualität insgesamt. The return rate is 5.2% — above our launch gate.
- When does demand for billabong peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the billabong niche?
- Listings span €6.30–€113.69; the average listing price is €27.81 (sweet spot $15–$100). The average incumbent carries 10,413 reviews — the moat a new listing must climb.