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Billabong

Fail

Buyers convert on only 0.5% of searches, so Billabong is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€51K/yr367K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
19%top-5 click share · 26 brands · 186 sellers

Flapen Score

Billabong against its category

The dotted line is the Fashion average. Past it, Billabong is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Billabong market on Amazon at a glance

Shoppers on Amazon Germany searched for Billabong 367K times last year and spent an estimated €51K. The top 5 brands take 84% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
0.5%
Market size, estimated
€51Ka year
Peak month
July1.6× the quietest month
Top search term
dickies108K searches a year

02 · Price

A sale here is worth €27.81.

Listings sell for €27.81 on average, from €6.30 to €113.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €27.81 that is €0 to €3K a year per listing.

Average price
€27.81inside the $15 to $100 sweet spot
Price range
€6.30–€113.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
5.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #498 within Arbeitskleidung & Uniformen. It carries 10,413 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
88%
Out of stock, average day
1.1%
Average rank
#498in Arbeitskleidung & Uniformen
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
10,413per listing
Listings tracked
136

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Billabong products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

186

Top-5 brand share

84%

Top 20: 98%

Top-5 click share

19%

Top 20: 42%

Open market

14%

  • Brand 165%
  • Brand 211%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (20 brands, 14%)

Demand

Billabong search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Billabong search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dickies108K/yr
  • dickies hose herren100K/yr
  • levis gürtel22K/yr
  • dickies arbeitshose herren21K/yr
  • dickies jacke herren32K/yr
  • dickies herren20K/yr
  • carhartt gürtel16K/yr
  • dickies hose11K/yr
  • carhartt gürtel herren9K/yr
  • gürtel levis7K/yr

Reviews and returns

What reviews say buyers love and hate about Billabong

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Haltbarkeit”
5.2%of orders come back
“Defekt nach 4 Monaten”
A buyer, on “Haltbarkeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Billabong questions

Answered from the same tracked data.