How competitive is the Billabong niche on Amazon Germany?

26 brands and 186 sellers compete in Billabong on Amazon Germany. The top 5 Billabong products take 19% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Billabong?

Billabong buyers on Amazon Germany complain most about Haltbarkeit, Gesamtgröße, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 5.2% — above our launch gate.

What does it cost to enter the Billabong niche?

Billabong sells for €27.81 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €6.30–€113.69. The average incumbent carries 10,413 reviews — the moat a new listing must climb.

Billabong

weak search conversion (0.5%) — Billabong doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46

This niche Category average · 2,560 niches

Is Billabong profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Billabong is a €51K/yr Amazon Germany market (367K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.

Billabong: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.5% over the last 90 days and 0.5% of searches end in a purchase.

€51K

revenue / yr

Units sold / yr3K

Search volume / yr-22.5%367K

Conversion rate0.5%

Avg price€27.81

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers26 · 186

Top-5 product click share19%

Open market16%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 136 products

Top Billabong products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dickies Herren Everyday-Hose Schwarz 33W / 32L

Price: €21.53
Rating: 4.3/5
Reviews: 2,670
Age: 3y ago

Dickies Herren Everyday-Shorts NAVIABLAU 34

Price: €18.76
Rating: 4.4/5
Reviews: 628
Age: 9y ago

Dickies Original 874 Herren-Arbeitshose Wüstensand 34W / 32L

Price: €29.33
Rating: 4.4/5
Reviews: 732
Age: 1y ago

Dickies Herren Active-Waist-Arbeitshose aus Köper regular Schwarz 36W / 32L

Price: €44.31
Rating: 4.3/5
Reviews: 442
Age: 6y ago

Dickies Herren Hb-11di0302-schwarz Gürtel schwarz Einheitsgröße

Price: €14.13
Rating: 4.0/5
Reviews: 2,445
Age: 13y ago

Newest

by launch date

JMIERR Jeans Herren Baggy Weite Jeans Hose Herren Stretch Vintage Y2K Hip Hop Denim Hosen Loose Fit Streetwear Freizeithosen Hellblau L

Price: €26.90
Rating: 4.5/5
Reviews: 224
Age: 8mo ago

Dickies 10 Paar BUSINESS SOCKEN Feine Herrensocken mit Komfortbund und Komfortspitze Strümpfe in Schwarz Größe 39-42 & 43-46 (DE/NL/SE/PL Numerisch 43 46 Regular Regular 10 Paar Schwarz)

Price: €29.95
Rating: 5.0/5
Reviews: 5
Age: 11mo ago

Dickies Original 874 Herren-Arbeitshose Wüstensand 34W / 32L

Price: €29.33
Rating: 4.4/5
Reviews: 732
Age: 1y ago

Dickies Herren T-Shirt schwer legere Passform Schwarz L

Price: €17.05
Rating: 4.4/5
Reviews: 3,359
Age: 2y ago

Dickies Herren-Jeans entspannte Passform Sanded Duck Carpenter Holz 32W / 32L

Price: €36.76
Rating: 4.2/5
Reviews: 4,924
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

186

Top-5 brand share

84%

Top 20: 98%

Top-5 click share

19%

Top 20: 42%

Open market

14%

Dickies65%
Levi's11%
Carhartt4%
JMIERR2%
JUKMO2%
Amazon Essentials2%
Open — no brand owns it (20 brands, 14%)

Billabong demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume367KCVR0.5%Products136Brands26Top 5 Brands84%OOS Rate1.1%Rating4.3★Reviews10,413Avg BSR#498

Peak months: Jul · busiest ÷ quietest = 1.6×

Top Billabong search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dickies108K/yr -14.7%0.2% conv.
dickies hose herren100K/yr -20.1%0.2% conv.
levis gürtel22K/yr -16.1%0.9% conv.
dickies arbeitshose herren21K/yr -30.9%0.4% conv.
dickies jacke herren32K/yr -57.4%0.2% conv.
dickies herren20K/yr -34.1%0.1% conv.
carhartt gürtel16K/yr -19.5%1.2% conv.
dickies hose11K/yr -28.0%0.3% conv.
carhartt gürtel herren9K/yr -4.5%1.2% conv.
gürtel levis7K/yr +8.2%0.9% conv.

What reviews say buyers love and hate about Billabong

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Qualität insgesamt28%

“Premium Qualität”

Gesamtgröße13%

“Passt”

Preis-Leistungs-Verhältnis7%

“Für diesen Preis ist das echt super, gleich noch einen bestellt, man kann wirklich nichts falsch machen”

Komfort insgesamt6%

“Super bequem”

Stärke5%

“Solide”

What buyers complain about

61% of reviews

Haltbarkeit11%

“Defekt nach 4 Monaten”

Gesamtgröße11%

“Fällt ziemlich groß aus”

Qualität insgesamt8%

“Unzureichend”

Riemen/Saitenqualität7%

“Schnalle hält nicht lang”

Lederqualität7%

“Oberes Leder löst sich, Kunststoffteile in der Schnalle brechen usw”

Billabong return rate & reasons

Why buyers send it back, as a share of all return requests.

5.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

41%

2Länge

24%

3Breite

4Farbe

5Qualität insgesamt

Common Billabong questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Billabong 42/100 on Amazon Germany — Skip it. The niche generates €51K/yr across 136 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved -22.5% over the last 90 days.