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Bierhut

Maybe

The average product has only 108 reviews. But demand is soft, at -58.4% this quarter, so Bierhut is a Maybe.

Flapen Score
53
53 / 100
Top 25% of 2,560 Fashion niches · +7 vs the category median of 46
Market size
€29K/yr43K searches / yr
90-day growth
-58.4%search demand this quarter
Competition
33%top-5 click share · 33 brands · 73 sellers

Flapen Score

Bierhut against its category

The dotted line is the Fashion average. Past it, Bierhut is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bierhut market on Amazon at a glance

Shoppers on Amazon Germany searched for Bierhut 43K times last year and spent an estimated €29K. The top 5 brands take 58% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-58.4%
Conversion, latest week
4.7%
Market size, estimated
€29Ka year
Top search term
bierhut19K searches a year

02 · Price

A sale here is worth €14.20.

Listings sell for €14.20 on average, from €3.97 to €58.25. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €14.20 that is €0 to €1K a year per listing.

Average price
€14.20under the $15 to $100 sweet spot
Price range
€3.97–€58.25
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #1,038 within Accessoires. It carries 108 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
59%
Out of stock, average day
8.9%
Average rank
#1,038in Accessoires
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
108per listing
Listings tracked
59

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Bierhut products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

€0€572€1K€2K€2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 rising

Sellers

73

Est. top-5 brand share

58%

Top 20: 90%

Est. top-5 click share

33%

Top 20: 69%

Open market

38%

  • Prozente Momente26%
  • minifan12%
  • Relaxdays8%
  • Krüger & Gregoriades7%
  • Boland5%
  • Tassenbrennerei4%

Demand

Bierhut search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Bierhut search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bierhut19K/yr
  • bier hut14K/yr
  • bier mütze5K/yr
  • biermütze5K/yr

Reviews and returns

What reviews say buyers love and hate about Bierhut

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Gesamtgröße”
33%of negative reviews mention “Gesamtgröße”
2.5%of orders come back
“Sehr groß”
A buyer, on “Gesamtgröße”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Bierhut questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data