Is Biene Maja Spielzeug profitable to sell on Amazon Germany?

Flapen scores Biene Maja Spielzeug 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €92K a year across 40 tracked products. 2 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew -25.6% in the last 90 days.

How competitive is the Biene Maja Spielzeug niche on Amazon Germany?

15 brands and 140 sellers compete in Biene Maja Spielzeug on Amazon Germany. The top 5 Biene Maja Spielzeug products take 40% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Biene Maja Spielzeug?

Biene Maja Spielzeug buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Gesamtgröße, and Haftung/Klebrigkeit. An estimated 0.7% of orders come back.

When does demand for Biene Maja Spielzeug peak?

Search demand for Biene Maja Spielzeug on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 3.9× the quietest.

What does it cost to enter the Biene Maja Spielzeug niche?

Biene Maja Spielzeug sells for €17.90 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €2.52 to €35.95. The average product has 524 reviews, the count a new listing must catch up to.

Biene Maja Spielzeug

Fail

Demand is soft, at -25.6% this quarter, so Biene Maja Spielzeug is a Fail.

Filters Low Review Barrier

Flapen Score: 46
46 / 100Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size: €92K/yr443K searches / yr
90-day growth: -25.6%search demand this quarter
Competition: 40%top-5 click share · 15 brands · 140 sellers

Flapen Score

Biene Maja Spielzeug against its category

The dotted line is the Fashion average. Past it, Biene Maja Spielzeug is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Biene Maja Spielzeug market on Amazon at a glance

Shoppers on Amazon Germany searched for Biene Maja Spielzeug 443K times last year and spent an estimated €92K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 443K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €92K a year.

Searches, last 12 months: 443K
Growth, 90 days vs prior 90: -25.6%
Conversion, latest week: 1.2%
Market size, estimated: €92Ka year
Peak month: November3.9× the quietest month
Top search term: biene maja324K searches a year

02 · Price

A sale here is worth €17.90.

Listings sell for €17.90 on average, from €2.52 to €35.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €17.90 that is €2K to €4K a year per listing.

Average price: €17.90inside the $15 to $100 sweet spot
Price range: €2.52–€35.95
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€4K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #32,138 within Kleidung für spezielle Anlässe. It carries 524 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 60%
Prime listings: 78%
Out of stock, average day: 5.2%
Average rank: #32,138in Kleidung für spezielle Anlässe
Average rating: 4.58 starsAmazon Germany average 4.37 stars
Average reviews: 524per listing
Listings tracked: 40

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 17
Successful launches: 2Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Biene Maja Spielzeug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

140

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

15%

Brand 126%
Brand 219%
Brand 313%
Brand 413%
Brand 59%
Brand 65%
Open — no brand owns it (9 brands, 15%)

Demand

Biene Maja Spielzeug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Biene Maja Spielzeug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

biene maja324K/yr -26.1%0.4% conv.
biene maja kuscheltier34K/yr -25.4%4.1% conv.
maja27K/yr -25.3%0.0% conv.
biene maja spielzeug23K/yr -28.1%0.9% conv.
biene maja figuren9K/yr -16.3%0.5% conv.
biene maya10K/yr -24.4%0.8% conv.
biene maj7K/yr -6.6%0.0% conv.
biene maja plüschtier6K/yr -26.0%3.7% conv.
biene maja figur4K/yr -36.5%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Biene Maja Spielzeug

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

29%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.7%of orders come back

“Deshalb vollig überteuert”

A buyer, on “Preis-Leistungs-Verhältnis”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Biene Maja Spielzeug questions

Answered from the same tracked data.

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