How competitive is the Betty Barclay Damen niche on Amazon Germany?

22 brands and 189 sellers compete in Betty Barclay Damen on Amazon Germany. The top 5 Betty Barclay Damen products take 10% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Betty Barclay Damen?

Betty Barclay Damen buyers on Amazon Germany complain most about Geruch, Haltbarkeit, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Betty Barclay Damen niche?

Betty Barclay Damen sells for €39.56 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €4.71–€267.09. The average incumbent carries 435 reviews — the moat a new listing must climb.

Betty Barclay Damen

Betty Barclay Damen shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 17% of 2,560 Fashion niches · +10 vs the category median of 46

This niche Category average · 2,560 niches

Is Betty Barclay Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Betty Barclay Damen is a €327K/yr Amazon Germany market (995K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 56/100.

Betty Barclay Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +13.0% over the last 90 days and 0.8% of searches end in a purchase.

€327K

revenue / yr

Units sold / yr15K

Search volume / yr+13.0%995K

Conversion rate0.8%

Avg price€39.56

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers22 · 189

Top-5 product click share10%

Open market7%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 273 products

Top Betty Barclay Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

bruno banani Woman Eau de Parfum Blumig-fruchtiges Damen Parfüm 1er Pack (1 x 30ml)

Price: €10.39
Rating: 4.7/5
Reviews: 840
Age: 4y ago

Betty Barclay Damen Plisseekleid ohne Arm 42 Red/Pink

Price: €65.82
Rating: 4.5/5
Reviews: 2
Age: 9mo ago

Betty Barclay Damen Printshirt mit Rundhalsausschnitt 44 Mint/Nature

Price: €30.32
Rating: 4.0/5
Reviews: 2
Age: 9mo ago

Betty Barclay Damen Top aus Baumwolle

Price: €6.01
Rating: 5.0/5
Reviews: 1
Age: 9mo ago

Betty Barclay Damen Shirtkleid mit 3/4 Arm 42 Dunkelblau/Blau

Price: €71.05
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Newest

by launch date

bruno banani Limited Edition Eau de Toilette für Sie strahlend-femininer Duft mit floral-fruchtigen Noten 30 ml

Price: €9.46
Rating: 4.4/5
Reviews: 17
Age: 3mo ago

Betty Barclay Damen Top aus Baumwolle

Price: €6.01
Rating: 5.0/5
Reviews: 1
Age: 9mo ago

Betty Barclay Damen Etuikleid mit 3/4 Arm 42 Dunkelblau/Weiß

Price: €41.16
Rating: 3.9/5
Reviews: 5
Age: 9mo ago

Betty Barclay Tender Blossom | Eau de Parfum - blumig - frischer verführerischer Duft - charmante Komposition für die gefühlvolle Frau | 20ml Natural Spray Vaporisateur

Price: €10.27
Rating: 4.6/5
Reviews: 16
Age: 9mo ago

Betty Barclay Damen Plisseekleid ohne Arm 42 Red/Pink

Price: €65.82
Rating: 4.5/5
Reviews: 2
Age: 9mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

22 rising

Sellers

189

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

10%

Top 20: 26%

Open market

14%

Betty Barclay59%
bruno banani11%
Betty & Co10%
Amazon Essentials2%
Cartoon2%
Marks & Spencer2%
Open — no brand owns it (16 brands, 14%)

Betty Barclay Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume995KCVR0.8%Products273Brands22Top 5 Brands93%OOS Rate7.2%Rating4.5★Reviews435Avg BSR#2,711

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Betty Barclay Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

betty barclay damen271K/yr -3.8%0.1% conv.
betty barclay damen kleid94K/yr +179.6%0.1% conv.
betty barclay130K/yr +8.2%0.1% conv.
bruno banani damen parfüm161K/yr -5.6%3.8% conv.
betty barclay damen shirt52K/yr +76.9%0.1% conv.
betty barclay damen parfüm67K/yr +5.2%2.0% conv.
betty barclay damen jacke55K/yr -46.5%0.1% conv.
betty barclay kleid18K/yr +49.5%0.1% conv.
betty barclay tender blossom11K/yr +79.2%4.0% conv.
betty barclay damen bluse16K/yr +15.3%0.1% conv.

What reviews say buyers love and hate about Betty Barclay Damen

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Geruch71%

“Mega Duft”

Qualität insgesamt4%

“Top Produkt”

Gesamtgröße4%

“Passt perfekt”

Geschenk Zweck3%

“Geschenk”

Preis-Leistungs-Verhältnis3%

“Super Spray, super Preis”

What buyers complain about

77% of reviews

Geruch38%

“Fieser Duft”

Haltbarkeit14%

“Haltbarkeit sehr kurz”

Gesamtgröße11%

“Passform leider ein Flop.”

Qualität insgesamt3%

“Schlechte Qualität und Service”

Einfache Anwendung3%

“Selbst wenn man frisch rasiert ist, ist es unangenehm esaufzutragen”

Betty Barclay Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

28%

2Geruch

22%

3Länge

4Breite

5Materialqualität

Common Betty Barclay Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Betty Barclay Damen 56/100 on Amazon Germany — Worth a look. The niche generates €327K/yr across 273 tracked products. 9 of 91 products launched in the last 360 days are still selling. Search demand moved +13.0% over the last 90 days.