betty barclay damen
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible€39.56avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great434.93avg incumbent reviews — the moat a new listing must climb
Market size
Good€327K€327K/yr · 995K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Price range
Okay€4.71–€267.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, betty barclay damen is a €327K/yr Amazon Germany market (995K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
betty barclay damen market data
- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- €495K–€593K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #2,711
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 53%
- Out of stock
- 7.2%
- Avg brand age
- 48 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
189
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
10%
Top 20: 26%
Open market
14%
- Betty Barclay59%
- bruno banani11%
- Betty & Co10%
- Amazon Essentials2%
- Cartoon2%
- Marks & Spencer2%
- Open — no brand owns it (16 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top betty barclay damen search terms
- betty barclay damen271K/yr
- betty barclay damen kleid94K/yr
- betty barclay130K/yr
- bruno banani damen parfüm161K/yr
- betty barclay damen shirt52K/yr
- betty barclay damen parfüm67K/yr
- betty barclay damen jacke55K/yr
- betty barclay kleid18K/yr
- betty barclay tender blossom11K/yr
- betty barclay damen bluse16K/yr
Top betty barclay damen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
bruno banani Woman Eau de Parfum Blumig-fruchtiges Damen Parfüm 1er Pack (1 x 30ml)
bruno banani€10.394.7★840 rev
Betty Barclay Damen Plisseekleid ohne Arm 42 Red/Pink
Betty Barclay€65.824.5★2 rev
Betty Barclay Damen Printshirt mit Rundhalsausschnitt 44 Mint/Nature
Betty Barclay€30.324.0★2 rev
Betty Barclay Damen Top aus Baumwolle
Betty Barclay€6.015.0★1 rev
Betty Barclay Damen Shirtkleid mit 3/4 Arm 42 Dunkelblau/Blau
Betty Barclay€71.050.0★0 rev
Newest
by launch date
bruno banani Limited Edition Eau de Toilette für Sie strahlend-femininer Duft mit floral-fruchtigen Noten 30 ml
bruno banani€9.4617 rev
Betty Barclay Damen Top aus Baumwolle
Betty Barclay€6.011 rev
Betty Barclay Damen Etuikleid mit 3/4 Arm 42 Dunkelblau/Weiß
Betty Barclay€41.165 rev
Betty Barclay Tender Blossom | Eau de Parfum - blumig - frischer verführerischer Duft - charmante Komposition für die gefühlvolle Frau | 20ml Natural Spray Vaporisateur
Betty Barclay€10.2716 rev
Betty Barclay Damen Plisseekleid ohne Arm 42 Red/Pink
Betty Barclay€65.822 rev
Trending
90-day click momentum
Betty Barclay Damen Sommerkleid ohne Arm 40 Dunkelblau/Weiß
Betty Barclay€42.495.0★
Betty Barclay Damen Midikleid mit Raffung 42 Mint/Green
Betty Barclay€61.664.0★
Betty Barclay Damen Printshirt mit Rundhalsausschnitt 44 Mint/Nature
Betty Barclay€30.324.0★
bruno banani Limited Edition Eau de Toilette für Sie strahlend-femininer Duft mit floral-fruchtigen Noten 30 ml
bruno banani€9.464.4★
Betty Barclay Damen Plisseekleid ohne Arm 42 Red/Pink
Betty Barclay€65.824.5★
What buyers say about betty barclay damen
What buyers praise and complain about, mined from review topics.What buyers love
“Mega Duft”
“Top Produkt”
“Passt perfekt”
“Geschenk”
“Super Spray, super Preis”
“Angenehm”
“Gerade an warmen Tagen finde ich ihn besonders passend, da er eine sommerliche Leichtigkeit vermittelt”
“Farben stimmen”
“Richt gut und hält lange an”
“Einziger Pluspunkt: Das Material ist echt angenehm”
What buyers complain about
“Fieser Duft”
“Haltbarkeit sehr kurz”
“Passform leider ein Flop.”
“Schlechte Qualität und Service”
“Selbst wenn man frisch rasiert ist, ist es unangenehm esaufzutragen”
“schlecht raus zu kriegen”
“Schade ums Geld”
“der Stoff könnte dicker sein,”
“Schwache leistung”
“Hart wie eine Handseife”
Top return reasons
Common questions
- Is betty barclay damen profitable to sell on Amazon Germany?
- The niche generates €327K/yr across 273 tracked products. 9 of 91 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the betty barclay damen niche?
- 22 brands and 189 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in betty barclay damen?
- Top complaints mined from reviews: Geruch, Haltbarkeit, Gesamtgröße. The return rate is 1.1%.
- When does demand for betty barclay damen peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the betty barclay damen niche?
- Listings span €4.71–€267.09; the average listing price is €39.56 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.