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Bettelarmband

Fail

An estimated 10.8% of orders come back, so Bettelarmband is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€496K/yr2.1M searches / yr
90-day growth
-3.6%search demand this quarter
Competition
46%top-5 click share · 8 brands · 53 sellers

Flapen Score

Bettelarmband against its category

The dotted line is the Fashion average. Past it, Bettelarmband is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bettelarmband market on Amazon at a glance

Shoppers on Amazon Germany searched for Bettelarmband 2.1M times last year and spent an estimated €496K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €496K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
0.8%
Market size, estimated
€496Ka year
Peak month
December5.1× the quietest month
Top search term
thomas sabo403K searches a year

02 · Price

A sale here is worth €30.95.

Listings sell for €30.95 on average, from €8.30 to €80.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €30.95 that is €8K to €15K a year per listing.

Average price
€30.95inside the $15 to $100 sweet spot
Price range
€8.30–€80.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
€8K–€15K
Returns
10.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,106 within Schmuck. It carries 1,641 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
89%
Out of stock, average day
2.3%
Average rank
#1,106in Schmuck
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
1,641per listing
Listings tracked
36

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Bettelarmband products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

€0€50K€99K€149K€198K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

53

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 79%

Open market

3%

  • THOMAS SABO87%
  • TINSLO2%
  • FEITENGU2%
  • Ruaidhra2%
  • LNQOBU2%
  • ZHUOMOT2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Bettelarmband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Bettelarmband search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thomas sabo403K/yr
  • thomas sabo charm anhänger393K/yr
  • thomas sabo armband293K/yr
  • thomas sabo kette140K/yr
  • charm armband127K/yr
  • thomas sabo ohrringe140K/yr
  • thomas sabo ring110K/yr
  • thomas sabo charm102K/yr
  • bettelarmband85K/yr
  • charms armband55K/yr

Reviews and returns

What reviews say buyers love and hate about Bettelarmband

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Geschenk Zweck”
25%of negative reviews mention “Gesamtgröße”
10.8%of orders come back
“Winzig”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bettelarmband questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data