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Beste Freunde Geschenk

Fail

Shoppers spend an estimated $28K a year here, so Beste Freunde Geschenk is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€28K/yr256K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
46%top-5 click share · 28 brands · 42 sellers

Flapen Score

Beste Freunde Geschenk against its category

The dotted line is the Fashion average. Past it, Beste Freunde Geschenk is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beste Freunde Geschenk market on Amazon at a glance

Shoppers on Amazon Germany searched for Beste Freunde Geschenk 256K times last year and spent an estimated €28K. The top 5 brands take 52% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
0.9%
Market size, estimated
€28Ka year
Peak month
December5.7× the quietest month
Top search term
beste freunde geschenke57K searches a year

02 · Price

A sale here is worth €11.49.

Listings sell for €11.49 on average, from €4.14 to €25.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €11.49 that is €0 to €1K a year per listing.

Average price
€11.49under the $15 to $100 sweet spot
Price range
€4.14–€25.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #550 within Kleidung für spezielle Anlässe. It carries 287 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
94%
Out of stock, average day
6.1%
Average rank
#550in Kleidung für spezielle Anlässe
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
287per listing
Listings tracked
31

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Beste Freunde Geschenk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

42

Top-5 brand share

52%

Top 20: 91%

Top-5 click share

46%

Top 20: 84%

Open market

44%

  • Brand 127%
  • Brand 212%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Beste Freunde Geschenk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.7×

Search terms

Top Beste Freunde Geschenk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beste freunde geschenke57K/yr
  • bester freund geschenk47K/yr
  • geschenk bester freund32K/yr
  • geschenk für besten freund26K/yr
  • beste freunde32K/yr
  • bester freund15K/yr
  • geschenke für besten freund13K/yr
  • geburtstagsgeschenk bester freund6K/yr
  • geschenke bester freund8K/yr
  • beste freunde geschenk7K/yr

Reviews and returns

What reviews say buyers love and hate about Beste Freunde Geschenk

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Geschenk Zweck”
22%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.6%of orders come back
“Überteuert”
A buyer, on “Preis-Leistungs-Verhältnis”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Beste Freunde Geschenk questions

Answered from the same tracked data.