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Beheizbare Socken

Fail

Demand is soft, at -95.0% this quarter, so Beheizbare Socken is a Fail.

Flapen Score
49
49 / 100
Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size
€302K/yr1.1M searches / yr
90-day growth
-95.0%search demand this quarter
Competition
49%top-5 click share · 24 brands · 27 sellers

Flapen Score

Beheizbare Socken against its category

The dotted line is the Fashion average. Past it, Beheizbare Socken is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beheizbare Socken market on Amazon at a glance

Shoppers on Amazon Germany searched for Beheizbare Socken 1.1M times last year and spent an estimated €302K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -95.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €302K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-95.0%
Conversion, latest week
1.2%
Market size, estimated
€302Ka year
Peak month
December82.5× the quietest month
Top search term
beheizbare socken586K searches a year

02 · Price

A sale here is worth €23.28.

Listings sell for €23.28 on average, from €9.14 to €110.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At €23.28 that is €6K to €12K a year per listing.

Average price
€23.28inside the $15 to $100 sweet spot
Price range
€9.14–€110.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
€6K–€12K
Returns
3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 65.5% of listings are out of stock. The average listing ranks #135 within Sportartspezifische Bekleidung. It carries 1,266 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
88%
Out of stock, average day
65.5%
Average rank
#135in Sportartspezifische Bekleidung
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
1,266per listing
Listings tracked
32

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Beheizbare Socken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

27

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

49%

Top 20: 88%

Open market

32%

  • Brand 126%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 64%

Demand

Beheizbare Socken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 82.5×

Search terms

Top Beheizbare Socken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beheizbare socken586K/yr
  • heizsocken140K/yr
  • wärmesocken42K/yr
  • beheizte socken99K/yr
  • heizsocken mit akku57K/yr
  • beheizbare socken mit akku31K/yr
  • heated socks19K/yr
  • socken beheizbar23K/yr
  • beheizbare socken damen28K/yr
  • heizsocken damen21K/yr

Reviews and returns

What reviews say buyers love and hate about Beheizbare Socken

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Wärme”
15%of negative reviews mention “Gesamtgröße”
3.4%of orders come back
“Passform ungeeignet”
A buyer, on “Gesamtgröße”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Beheizbare Socken questions

Answered from the same tracked data.