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Beheizbare Kleidung

Fail

Demand is soft, at -86.6% this quarter, so Beheizbare Kleidung is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€116K/yr99K searches / yr
90-day growth
-86.6%search demand this quarter
Competition
38%top-5 click share · 26 brands · 32 sellers

Flapen Score

Beheizbare Kleidung against its category

The dotted line is the Fashion average. Past it, Beheizbare Kleidung is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beheizbare Kleidung market on Amazon at a glance

Shoppers on Amazon Germany searched for Beheizbare Kleidung 99K times last year and spent an estimated €116K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -86.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €116K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-86.6%
Conversion, latest week
2.2%
Market size, estimated
€116Ka year
Peak month
November35.2× the quietest month
Top search term
wärmeweste mit akku damen17K searches a year

02 · Price

A sale here is worth €53.30.

Listings sell for €53.30 on average, from €23.52 to €87.71. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €53.30 that is €0 to €5K a year per listing.

Average price
€53.30inside the $15 to $100 sweet spot
Price range
€23.52–€87.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
15.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.0% of listings are out of stock. The average listing ranks #118 within Sportartspezifische Bekleidung. It carries 152 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
37.0%
Average rank
#118in Sportartspezifische Bekleidung
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
152per listing
Listings tracked
51

04 · Newcomers

0 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Beheizbare Kleidung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

32

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

38%

Top 20: 71%

Open market

37%

  • Brand 124%
  • Brand 213%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Beheizbare Kleidung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 35.2×

Search terms

Top Beheizbare Kleidung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wärmeweste mit akku damen17K/yr
  • warme weste damen11K/yr
  • wärme weste mit akku damen12K/yr
  • weste beheizbar damen14K/yr
  • wärmeweste damen13K/yr
  • wärme weste6K/yr
  • heizweste fleece6K/yr
  • weste mit heizung damen8K/yr
  • heizweste herren jagd4K/yr
  • beheizbare weste damen mit powerbank6K/yr

Reviews and returns

What reviews say buyers love and hate about Beheizbare Kleidung

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Wärme”
22%of negative reviews mention “Gesamtgröße”
15.1%of orders come back
“Fällt etwas klein aus”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Beheizbare Kleidung questions

Answered from the same tracked data.