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Beheizbare Jacke

soft demand (-87.8% this quarter) — Beheizbare Jacke doesn't clear our bar today.

Flapen Score

49
Skip it

Top 38% of 2,560 Fashion niches · +3 vs the category median of 46

Market size 37Growth 0Conversion 5Competition 90Returns 0Price range 75Avg price 92Brand share 86Review moat 91Quality gap 83
This niche Category average · 2,560 niches

Is Beheizbare Jacke profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Beheizbare Jacke is a €185K/yr Amazon Germany market (903K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Beheizbare Jacke: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -87.8% over the last 90 days and 0.4% of searches end in a purchase.

€185K

revenue / yr

Units sold / yr13K
Search volume / yr-87.8%903K
Conversion rate0.4%
Avg price€52.59

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers34 · 41
Top-5 product click share25%
Open market51%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 83 products

Sponsored placement80%
New entrants (1y)38· 0 succeeded
Avg rating4.2★
Avg reviews182

Top Beheizbare Jacke products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

€0€4K€7K€11K€15K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 flat

Sellers

41

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

25%

Top 20: 61%

Open market

47%

  • GOTOBI18%
  • SANNKA11%
  • Toastiv7%
  • Gnkdfon7%
  • Techstuph5%
  • AMZYXH5%

Beheizbare Jacke demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume903KCVR0.4%Products83Brands34Top 5 Brands49%OOS Rate44.8%Rating4.2★Reviews182Avg BSR#192
150K100KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 53.6×

Top Beheizbare Jacke search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • beheizbare weste164K/yr
  • heizweste herren225K/yr
  • heizweste155K/yr
  • wärmeweste45K/yr
  • beheizbare weste herren88K/yr
  • wärmeweste mit akku36K/yr
  • heizweste herren mit powerbank38K/yr
  • beheizte weste26K/yr
  • thermoweste herren13K/yr
  • heated vest10K/yr

What reviews say buyers love and hate about Beheizbare Jacke

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Wärme40%

Super warm

Qualität insgesamt13%

Heiße Ware

Gesamtgröße9%

Passt

Komfort insgesamt7%

Angenehm zu tragen, gute Passform, Preis & Leistung ok

beworben Vs Tatsächliches Produkt6%

Tut was es soll

What buyers complain about

73% of reviews
Gesamtgröße27%

Fällt etwas klein aus

Wärme9%

Wird nicht richtig warm

Haltbarkeit8%

Bereits nach 1,5 Monaten sporadischen Einsatzes defekt

Funktionalität insgesamt6%

funktioniert nicht

Qualität insgesamt6%

Qualität

Beheizbare Jacke return rate & reasons

Why buyers send it back, as a share of all return requests.

15.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
61%
2Wärme
8%
3Funktionalität insgesamt
4%
4Qualität insgesamt
3%
5Defekt Material/Teile
3%

Common Beheizbare Jacke questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beheizbare Jacke 49/100 on Amazon Germany — Skip it. The niche generates €185K/yr across 83 tracked products. 0 of 38 products launched in the last 360 days are still selling. Search demand moved -87.8% over the last 90 days.
Search demand for Beheizbare Jacke on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 53.6× the quietest.