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Bee

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $33K a year here, so Bee is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 2,560 Fashion niches · +6 vs the category median of 46
Market size
€33K/yr329K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
27%top-5 click share · 54 brands · 107 sellers

Flapen Score

Bee against its category

The dotted line is the Fashion average. Past it, Bee is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bee market on Amazon at a glance

Shoppers on Amazon Germany searched for Bee 329K times last year and spent an estimated €33K. The top 5 brands take 36% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
1.2%
Market size, estimated
€33Ka year
Peak month
May1.5× the quietest month
Top search term
biene138K searches a year

02 · Price

A sale here is worth €8.61.

Listings sell for €8.61 on average, from €2.45 to €29.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €8.61 that is €861 to €2K a year per listing.

Average price
€8.61under the $15 to $100 sweet spot
Price range
€2.45–€29.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€861–€2K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #252 within Kleidung für spezielle Anlässe. It carries 1,099 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
4.6%
Average rank
#252in Kleidung für spezielle Anlässe
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
1,099per listing
Listings tracked
67

04 · Newcomers

3 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Bee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

54 falling

Sellers

107

Top-5 brand share

36%

Top 20: 71%

Top-5 click share

27%

Top 20: 62%

Open market

61%

  • Brand 19%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Bee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biene138K/yr
  • bienen92K/yr
  • bienen deko33K/yr
  • bienen geschenk15K/yr
  • biene deko12K/yr
  • deko bienen9K/yr
  • bee happy9K/yr
  • biene geschenk7K/yr
  • deko biene6K/yr
  • bees3K/yr

Reviews and returns

What reviews say buyers love and hate about Bee

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Nun habe ich nicht erwartet, dass ich ein sehr hochwertiges Produkt zu diesem Preis erhalte”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bee questions

Answered from the same tracked data.