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Bbl Jacket

Fail

Demand is soft, at -51.7% this quarter, so Bbl Jacket is a Fail.

Flapen Score
38
38 / 100
Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size
€21K/yr67K searches / yr
90-day growth
-51.7%search demand this quarter
Competition
34%top-5 click share · 16 brands · 22 sellers

Flapen Score

Bbl Jacket against its category

The dotted line is the Fashion average. Past it, Bbl Jacket is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbl Jacket market on Amazon at a glance

Shoppers on Amazon Germany searched for Bbl Jacket 67K times last year and spent an estimated €21K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-51.7%
Conversion, latest week
1.8%
Market size, estimated
€21Ka year
Peak month
February3.4× the quietest month
Top search term
enge sportjacke damen13K searches a year

02 · Price

A sale here is worth €17.31.

Listings sell for €17.31 on average, from €9.92 to €30.20. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €17.31 that is €0 to €2K a year per listing.

Average price
€17.31inside the $15 to $100 sweet spot
Price range
€9.92–€30.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
9.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #93 within Activewear. It carries 607 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
7.1%
Average rank
#93in Activewear
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
607per listing
Listings tracked
55

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Bbl Jacket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

€0€631€1K€2K€3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

22

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 70%

Open market

18%

  • IECCP49%
  • Rapbin16%
  • SMILODOX5%
  • Dresmannst4%
  • AMZSPORT4%
  • CALIYO4%
  • Open — no brand owns it (10 brands, 18%)

Demand

Bbl Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Bbl Jacket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • enge sportjacke damen13K/yr
  • gym jacke damen12K/yr
  • gym jacke7K/yr
  • define jacket10K/yr
  • lululemon define jacket7K/yr
  • ieccp3K/yr
  • sportjacke damen eng9K/yr
  • bbl jacket1K/yr
  • bbl jacket damen3K/yr
  • bbl jacke890/yr

Reviews and returns

What reviews say buyers love and hate about Bbl Jacket

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gesamtgröße”
29%of negative reviews mention “Gesamtgröße”
9.6%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bbl Jacket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data