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Bbl Jacket

soft demand (-51.7% this quarter) — Bbl Jacket doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46

Market size 5Growth 0Conversion 23Competition 81Returns 8Price range 75Avg price 81Brand share 43Review moat 72Quality gap 58
This niche Category average · 2,560 niches

Is Bbl Jacket profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bbl Jacket is a €21K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 38/100.

Bbl Jacket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -51.7% over the last 90 days and 1.8% of searches end in a purchase.

€21K

revenue / yr

Units sold / yr500
Search volume / yr-51.7%67K
Conversion rate1.8%
Avg price€17.31

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers16 · 22
Top-5 product click share34%
Open market21%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement89%
New entrants (1y)13· 0 succeeded
Avg rating4.4★
Avg reviews607

Top Bbl Jacket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€631€1K€2K€3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

34%

Top 20: 70%

Open market

18%

  • IECCP49%
  • Rapbin16%
  • SMILODOX5%
  • Dresmannst4%
  • AMZSPORT4%
  • CALIYO4%
  • Open — no brand owns it (10 brands, 18%)

Bbl Jacket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR1.8%Products55Brands16Top 5 Brands79%OOS Rate7.1%Rating4.4★Reviews607Avg BSR#93
7K5KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.4×

Top Bbl Jacket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • enge sportjacke damen13K/yr
  • gym jacke damen12K/yr
  • gym jacke7K/yr
  • define jacket10K/yr
  • lululemon define jacket7K/yr
  • ieccp3K/yr
  • sportjacke damen eng9K/yr
  • bbl jacket1K/yr
  • bbl jacket damen3K/yr
  • bbl jacke890/yr

What reviews say buyers love and hate about Bbl Jacket

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Gesamtgröße29%

Passt

Qualität insgesamt15%

Super Qualität

Komfort insgesamt13%

Super Sitz

Materialqualität6%

Material super

Übung/Sporteignung5%

Sehr gute Jacke für Sport

What buyers complain about

57% of reviews
Gesamtgröße29%

Fällt klein aus

Geruch4%

Es roch allerdings ziemlich nach Chemie

Reißverschlussqualität4%

Reißverschluss klemmt

Kragenqualität3%

Kragen erwas eingefallen

Produktzustand3%

Gebrauchter Zustand

Bbl Jacket return rate & reasons

Why buyers send it back, as a share of all return requests.

9.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Breite
7%
3Farbe
7%
4Länge
6%
5Reißverschlussqualität
5%

Common Bbl Jacket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bbl Jacket 38/100 on Amazon Germany — Skip it. The niche generates €21K/yr across 55 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved -51.7% over the last 90 days.
Search demand for Bbl Jacket on Amazon Germany peaks in Jan–Feb–Mar–Dec, where the busiest month runs 3.4× the quietest.