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Barbie Kostüm Damen

Fail

Demand is soft, at -72.8% this quarter, so Barbie Kostüm Damen is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€42K/yr222K searches / yr
90-day growth
-72.8%search demand this quarter
Competition
30%top-5 click share · 29 brands · 53 sellers

Flapen Score

Barbie Kostüm Damen against its category

The dotted line is the Fashion average. Past it, Barbie Kostüm Damen is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Kostüm Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Barbie Kostüm Damen 222K times last year and spent an estimated €42K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -72.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-72.8%
Conversion, latest week
1.0%
Market size, estimated
€42Ka year
Peak month
February9.9× the quietest month
Top search term
barbie kostüm damen99K searches a year

02 · Price

A sale here is worth €18.23.

Listings sell for €18.23 on average, from €5.68 to €55.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €18.23 that is €0 to €2K a year per listing.

Average price
€18.23inside the $15 to $100 sweet spot
Price range
€5.68–€55.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
10.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #7,157 within Tops, T-Shirts & Blusen. It carries 315 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
74%
Out of stock, average day
14.3%
Average rank
#7,157in Tops, T-Shirts & Blusen
Average rating
4.14 starsAmazon Germany average 4.37 stars
Average reviews
315per listing
Listings tracked
61

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Barbie Kostüm Damen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

€0€1K€3K€4K€5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

29 rising

Sellers

53

Est. top-5 brand share

68%

Top 20: 96%

Est. top-5 click share

30%

Top 20: 70%

Open market

27%

  • Barbie43%
  • YOSICIL7%
  • Rubie's7%
  • Yanny6%
  • EXCHIC5%
  • KarneLux4%

Demand

Barbie Kostüm Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 9.9×

Search terms

Top Barbie Kostüm Damen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • barbie kostüm damen99K/yr
  • barbie kostüm39K/yr
  • barbie tshirt10K/yr
  • barbie shirt9K/yr
  • barbie t shirt7K/yr
  • barbie shirt damen9K/yr
  • barbie kostüm erwachsene10K/yr
  • barbie outfit damen9K/yr
  • barbie tshirts damen9K/yr
  • barbie kleidung damen6K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Kostüm Damen

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gesamtgröße”
27%of negative reviews mention “Gesamtgröße”
10.7%of orders come back
“Fällt etwas groß aus”
A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Barbie Kostüm Damen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data