ballerina
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible€23.70avg listing price — sweet spot $15–$100
Growth
Great+102.9%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good€5.87–€133.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Okay€210K€210K/yr · 2.9M searches
Review moat
Bad14,943.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad12.0%return rate — above 6% kills the launch gate
According to Flapen's Amazon Germany niche tracking, ballerina is a €210K/yr Amazon Germany market (2.9M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- €142K–€190K
- units × avg price
- Launch success
- 6%
- 1 of 17 new (360d)
- Conversion rate
- 0.3%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 91%
- Out of stock
- 1.5%
- Avg brand age
- 47 months
- Avg seller age
- 179 days
Competition
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
137
Top-5 brand share
68%
Top 20: 97%
Top-5 click share
12%
Top 20: 30%
Open market
28%
- Amazon Essentials35%
- Puxowe11%
- Tamaris10%
- DREAM PAIRS8%
- Frank Mully4%
- Pelbiuqik4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +102.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 235 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Puxowe Damen Ballerina Runde Zehe Stricken Flache Schuhe Komfort Weich Slip On Ballerina Walking Flats Schuhe für Frauen Niedriger Keil Lässig 36 EU Nude
Puxowe€25.144.4★910 rev
Puxowe Damen Ballerina Runde Zehe Stricken Flache Schuhe Komfort Weich Slip On Ballerina Walking Flats Schuhe für Frauen Niedriger Keil Lässig 36 EU Khaki
Puxowe€25.774.4★910 rev
Amazon Essentials Damen Belice Ballerinas Silber 10
Amazon Essentials€15.514.1★81,529 rev
ILovDaisy 8 Paar Füßlinge Ballerina Socken Damen Atmungsaktiv Füsslinge Unsichtbare Sneaker Socken No Show Rutschfeste Socken mit Siliconpad Kurze Socken Halbsocken Hautfarbe 39-42
ILovDaisy€9.164.5★871 rev
Tamaris Damen Ballerina Leder flach blau 39 EU
Tamaris€30.744.3★1,264 rev
Newest
by launch date
Ballerinas Damen Bequem Damen Ballerinas Sommerschuhe Damens Bequem Ballerina Schuhe Für Damens Strick Ballerina Schuhe Gymnastikschuhe Runde Tanzschuhe Flach Sommerschuhe Slip on Balerinaschuhe
MTYHRGA€8.862 rev
Ballerinas Damen Bequem Damen Ballerinas Sommerschuhe Damens Bequem Ballerina Schuhe Für Damens Strick Ballerina Schuhe Gymnastikschuhe Runde Tanzschuhe Flach Sommerschuhe Slip on Balerinaschuhe
MTYHRGA€8.022 rev
GLAMORA Damen Ballerinas Mary Jane Riemchen Slipper Mokassin Flach Bequem Weich Flexible Leicht Atmungsaktiv Rundspitze Stretch Halbschuhe Komfort Schuhe
GLAMORA€28.1951 rev
GLAMORA Mary Jane Damen Ballerinas Strick Slip On Halbschuhe Atmungsaktiv Leicht Sommer Schuhe Bequem Flexibel Flach Komfort Schuhe Schnalle Elastisch Weich Alltag
GLAMORA€28.8761 rev
barfuss schuhe damen Ballerinas Damen Bequem Slip On Flache Ballerina Schuhe Stricken Atmungsaktive Sommerschuhe Rutschfest Runde Zehe Elegant Tanzschuhe Sommer Sportlich Barfußschuhe Grau 39
pxjsdwe€11.9727 rev
Trending
90-day click momentum
Amazon Essentials Damen Ballerinas Belice Zum Hineinschlüpfen Kamelbraun 38.5 EU
Amazon Essentials€16.784.1★
konhill Damen Ballerinas Loafers Elegant Lässige Flache Schuhe Bequeme Weich Strickstoff Leichte Slip On Walking Schuhe EU 41 5 Himmelblau
konhill€24.944.4★
DREAM PAIRS Damen Ballerinas Spitzer Zehenbereich Trachtenschuhe weiche Slip-on-Flachschuhe für Arbeit Reisen und den Alltag Size 41.5 Schwarz DWUMSP2502
DREAM PAIRS€26.644.4★
Amazon Essentials Belice Ballerinas für Damen schwarz-weiß Schlangenimitat 45 breit
Amazon Essentials€17.684.1★
GLAMORA Mary Jane Damen Ballerinas Strick Slip On Halbschuhe Atmungsaktiv Leicht Sommer Schuhe Bequem Flexibel Flach Komfort Schuhe Schnalle Elastisch Weich Alltag
GLAMORA€28.874.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bequemlichkeit okay”
“passt”
“Super Qualität”
“weiches Material”
“Preis-Leistung super”
“tolle Farbe”
“schönes Material”
“elegant”
“Durch das Slip-On-Design sind die Schuhe schnell angezogen und vielseitig kombinierbar – z. B. mit Jeans, Kleidern oder Sommer-Outfits”
“Sie sind federleicht”
What buyers complain about
“Fällt zu klein aus”
“Nicht günstig, billig - schade”
“Gut verarbeitet, allerdings besteht der Hausschuh überwiegend aus Polyester, wodurch die Füße sehr schnell schwitzen”
“Das rosa ist fast weiß”
“Sehr unbequem”
“Leider waren sie im Zehenbereich dann sehr schmal geschnitten, weshalb ich sie zurück gesendet habe”
“1 Stern Abzug da ich sie für Ballerinas sehr teuer finde”
“Sehr schmal”
“Die Schuhe waren schon benutzt”
“Halten nicht so, wie versprochen, schnüren auch sehr ein (trotz richtiger Größe)”
Top return reasons
Common questions
- Is ballerina profitable to sell on Amazon Germany?
- The niche generates €210K/yr across 235 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is +102.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the ballerina niche?
- 32 brands and 137 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in ballerina?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Schweißresistenz. The return rate is 12.0% — above our launch gate.
- When does demand for ballerina peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.8× the quietest.
- What does it cost to enter the ballerina niche?
- Listings span €5.87–€133.59; the average listing price is €23.70 (sweet spot $15–$100). The average incumbent carries 14,943 reviews — the moat a new listing must climb.
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