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Ballerina

Maybe

The top 5 products take only 12% of clicks. But an estimated 12.0% of orders come back, so Ballerina is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,560 Fashion niches · +13 vs the category median of 46
Market size
€210K/yr2.9M searches / yr
90-day growth
+102.9%search demand this quarter
Competition
12%top-5 click share · 32 brands · 137 sellers

Flapen Score

Ballerina against its category

The dotted line is the Fashion average. Past it, Ballerina is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ballerina market on Amazon at a glance

Shoppers on Amazon Germany searched for Ballerina 2.9M times last year and spent an estimated €210K. The top 5 brands take 68% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +102.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €210K a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
+102.9%
Conversion, latest week
0.3%
Market size, estimated
€210Ka year
Peak month
June3.8× the quietest month
Top search term
ballerinas damen955K searches a year

02 · Price

A sale here is worth €23.70.

Listings sell for €23.70 on average, from €5.87 to €133.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €23.70 that is €0 to €2K a year per listing.

Average price
€23.70inside the $15 to $100 sweet spot
Price range
€5.87–€133.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
12.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #49 within Schuhe. It carries 14,943 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
1.5%
Average rank
#49in Schuhe
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
14,943per listing
Listings tracked
235

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Ballerina products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 12% of clicks, no more. An open shelf where new products get seen.

€0€2K€4K€6K€8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

137

Est. top-5 brand share

68%

Top 20: 97%

Est. top-5 click share

12%

Top 20: 30%

Open market

32%

  • Amazon Essentials33%
  • Puxowe11%
  • Tamaris9%
  • DREAM PAIRS6%
  • Pelbiuqik4%
  • MaxMuxun4%

Demand

Ballerina search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.8×

Search terms

Top Ballerina search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ballerinas damen955K/yr
  • ballerina832K/yr
  • ballerinas damen bequem86K/yr
  • ballerinas132K/yr
  • tamaris ballerinas damen121K/yr
  • ballerinas damen elegant86K/yr
  • ballerina damen75K/yr
  • damen ballerinas73K/yr
  • ballerina schuhe damen98K/yr
  • flache schuhe für damen105K/yr

Reviews and returns

What reviews say buyers love and hate about Ballerina

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Komfort insgesamt”
35%of negative reviews mention “Gesamtgröße”
12.0%of orders come back
“Fällt zu klein aus”
A buyer, on “Gesamtgröße”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ballerina questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data