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Bademantel Herren

Fail

Demand is soft, at -47.8% this quarter, so Bademantel Herren is a Fail.

Flapen Score
47
47 / 100
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Market size
€617K/yr2.4M searches / yr
90-day growth
-47.8%search demand this quarter
Competition
30%top-5 click share · 15 brands · 22 sellers

Flapen Score

Bademantel Herren against its category

The dotted line is the Fashion average. Past it, Bademantel Herren is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bademantel Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Bademantel Herren 2.4M times last year and spent an estimated €617K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -47.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €617K a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-47.8%
Conversion, latest week
0.9%
Market size, estimated
€617Ka year
Peak month
December4.6× the quietest month
Top search term
bademantel herren1.6M searches a year

02 · Price

A sale here is worth €27.08.

Listings sell for €27.08 on average, from €12.83 to €60.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At €27.08 that is €3K to €7K a year per listing.

Average price
€27.08inside the $15 to $100 sweet spot
Price range
€12.83–€60.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
6.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #27 within Nachtwäsche & Bademäntel. It carries 6,141 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
92%
Out of stock, average day
4.0%
Average rank
#27in Nachtwäsche & Bademäntel
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
6,141per listing
Listings tracked
61

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Bademantel Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

22

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

30%

Top 20: 69%

Open market

19%

  • Brand 128%
  • Brand 216%
  • Brand 316%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Bademantel Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Bademantel Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bademantel herren1.6M/yr
  • morgenmantel herren114K/yr
  • bademantel herren frottee118K/yr
  • bademantel herren baumwolle106K/yr
  • bademäntel für herren76K/yr
  • herren bademantel92K/yr
  • bademantel herren leicht38K/yr
  • morgenmantel herren leicht15K/yr
  • bademantel herren mit kapuze58K/yr
  • sauna bademantel herren45K/yr

Reviews and returns

What reviews say buyers love and hate about Bademantel Herren

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Gesamtgröße”
6.4%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bademantel Herren questions

Answered from the same tracked data.