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Bademantel Damen

Bademantel Damen shows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 31% of 2,560 Fashion niches · +5 vs the category median of 46

Market size 57Growth 7Conversion 5Competition 96Returns 14Price range 83Avg price 95Brand share 81Review moat 24Quality gap 67
This niche Category average · 2,560 niches

Is Bademantel Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bademantel Damen is a €436K/yr Amazon Germany market (4.9M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.

Bademantel Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -36.6% over the last 90 days and 0.4% of searches end in a purchase.

€436K

revenue / yr

Units sold / yr20K
Search volume / yr-36.6%4.9M
Conversion rate0.4%
Avg price€23.94

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers40 · 40
Top-5 product click share14%
Open market46%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 189 products

Sponsored placement89%
New entrants (1y)31· 1 succeeded
Avg rating4.3★
Avg reviews5,734

Top Bademantel Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

€0€4K€9K€13K€17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

40

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

14%

Top 20: 37%

Open market

41%

  • Amazon Essentials21%
  • Twinzen12%
  • NY Threads10%
  • Morgenstern6%
  • HEARTNICE6%
  • Gräfenstayn5%

Bademantel Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.9MCVR0.4%Products189Brands40Top 5 Brands54%OOS Rate4.6%Rating4.3★Reviews5,734Avg BSR#65
200K150KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.1×

Top Bademantel Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bademantel damen2.3M/yr
  • bademantel664K/yr
  • morgenmantel damen320K/yr
  • morgenmantel damen leicht139K/yr
  • bademantel damen leicht97K/yr
  • bademantel damen frottee232K/yr
  • bademantel damen baumwolle184K/yr
  • robe133K/yr
  • morgenmantel96K/yr
  • bademäntel für damen94K/yr

What reviews say buyers love and hate about Bademantel Damen

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Qualität insgesamt18%

Beste Qualität

Komfort insgesamt13%

Wellness oder gemütliche Abende

Weiches Gefühl12%

soft

Gesamtgröße11%

Passt

Gewicht leicht6%

Schöner leichter Bademantel

What buyers complain about

65% of reviews
Gesamtgröße25%

Fällt sehr klein aus

Qualität insgesamt12%

Schlechter Schnitt

Dicke8%

Der Stoff ist allerdings sehr dünn

Materialqualität4%

Material könnte besser sein, nicht kuschelig

Gewicht schwer4%

dick und schwer

Bademantel Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

8.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
42%
2Materialqualität
10%
3Farbe
9%
4Qualität insgesamt
7%
5Dünn
7%

Common Bademantel Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bademantel Damen 51/100 on Amazon Germany — Worth a look. The niche generates €436K/yr across 189 tracked products. 1 of 31 products launched in the last 360 days are still selling. Search demand moved -36.6% over the last 90 days.
Search demand for Bademantel Damen on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 3.1× the quietest.