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Baby Yoda

Maybe

Search demand grew +176.2% this quarter. But buyers convert on only 0.8% of searches, so Baby Yoda is a Maybe.

Flapen Score
58
58 / 100
Top 13% of 2,560 Fashion niches · +12 vs the category median of 46
Market size
€64K/yr372K searches / yr
90-day growth
+176.2%search demand this quarter
Competition
41%top-5 click share · 21 brands · 351 sellers

Flapen Score

Baby Yoda against its category

The dotted line is the Fashion average. Past it, Baby Yoda is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Yoda market on Amazon at a glance

Shoppers on Amazon Germany searched for Baby Yoda 372K times last year and spent an estimated €64K. The top 5 brands take 59% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +176.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €64K a year.

Searches, last 12 months
372K
Growth, 90 days vs prior 90
+176.2%
Conversion, latest week
0.8%
Market size, estimated
€64Ka year
Peak month
December2.9× the quietest month
Top search term
grogu191K searches a year

02 · Price

A sale here is worth €21.66.

Listings sell for €21.66 on average, from €4.91 to €92.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €21.66 that is €0 to €2K a year per listing.

Average price
€21.66inside the $15 to $100 sweet spot
Price range
€4.91–€92.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #782 within Socken & Strümpfe. It carries 5,368 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
85%
Out of stock, average day
6.4%
Average rank
#782in Socken & Strümpfe
Average rating
4.70 starsAmazon Germany average 4.37 stars
Average reviews
5,368per listing
Listings tracked
47

04 · Newcomers

9 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
9Amazon's first-year sales bar
Average brand age
42 months

Products

Top Baby Yoda products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

351

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

41%

Top 20: 75%

Open market

35%

  • Brand 118%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Baby Yoda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Baby Yoda search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grogu191K/yr
  • baby yoda84K/yr
  • grogu figur19K/yr
  • star wars grogu17K/yr
  • yoda38K/yr
  • groku6K/yr
  • joda6K/yr
  • baby yoda figur4K/yr
  • grogu spielzeug2K/yr
  • baby joda3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Yoda

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Gesamtgröße”
0.7%of orders come back
“winzig”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Baby Yoda questions

Answered from the same tracked data.