Is baby yoda profitable to sell on Amazon Germany?

The niche generates €64K/yr across 47 tracked products. 9 of 20 products launched in the last 360 days are still selling. 90-day search growth is +176.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the baby yoda niche?

21 brands and 351 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in baby yoda?

Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Spaß/Unterhaltungserlebnis. The return rate is 0.7%.

When does demand for baby yoda peak?

Demand peaks in May–Jun–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the baby yoda niche?

Listings span €4.91–€92.28; the average listing price is €21.66 (sweet spot $15–$100). The average incumbent carries 5,368 reviews — the moat a new listing must climb.

baby yoda

Worth a look

Shows demand growing +176.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+176.2%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great€21.66

avg listing price — sweet spot $15–$100

Price range

Great€4.91–€92.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,368.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€64K

€64K/yr · 372K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals Trending No Dominant Brand

According to Flapen's Amazon Germany niche tracking, baby yoda is a €64K/yr Amazon Germany market (372K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

baby yoda market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: €87K–€108K; units × avg price
Conversion rate: 0.8%
Avg BSR: #782
Page quality: 0%
Prime: 85%
Sponsored: 66%
Out of stock: 6.4%
Avg brand age: 42 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

351

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

41%

Top 20: 75%

Open market

35%

Star Wars18%
Mattel14%
Funko10%
Disney10%
LEGO7%
NEXT6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +176.2% search growth over the last 90 days.

Peak months: May, Jun, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top baby yoda search terms

grogu191K/yr +304.1%0.6% conv.
baby yoda84K/yr +51.7%0.7% conv.
grogu figur19K/yr +278.2%1.1% conv.
star wars grogu17K/yr +196.1%0.6% conv.
yoda38K/yr +17.9%0.4% conv.
groku6K/yr +199.4%1.1% conv.
joda6K/yr -6.7%0.1% conv.
baby yoda figur4K/yr +78.0%1.6% conv.
grogu spielzeug2K/yr +6.0%0.4% conv.
baby joda3K/yr -39.6%1.1% conv.

All search terms

Top baby yoda products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel GWD85 - Disney Star Wars - The Mandalorian - Grogu Baby Yoda 28 cm

Mattel€29.304.7★65,631 rev

Disney Kuschelsocken Damen Teenager 2er Pack Größe 3541 Weich Flauschige Rutschfeste Haussocken Warme Geschenke für Frauen (Grau Mandalorian)

Disney€9.674.8★849 rev

Star Wars Hasbro Gaming The Child elektronische Edition mit über 25 Sound- und Bewegungskombinationen The Mandalorian Spielzeug

Star Wars€47.464.8★53,478 rev

Funko Pop! Star Wars: The Mandalorian - Grogu (The Child Baby Yoda) - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans

Funko€11.334.8★27,698 rev

Star Wars 16 5 cm große Grogu Action-Figur The Mandalorian & Grogu Spielzeug für Jungen & Mädchen ab 4 Jahren

Star Wars€20.874.9★111 rev

Newest

by launch date

Steiff Kuscheltier Star Wars Grogu Süßes Stofftier Kinder Jungen & Mädchen Friends 25 cm Grün 024795

Steiff€55.0019 rev

2mo ago

Grupo Erik Schneekugel Star Wars The Mandalorian Child Grogu Baby Yoda Weihnachten Schneekugel Dekoartikel 8 x 10 x 8 cm - Offizieller Star Wars Fanartikel

Grupo Erik€14.0192 rev

3mo ago

Star Wars Mandalorian Marvel Herren Jugendliche Badeschuhe bequeme Sommer-Slides 100% EVA - Rutschfest Badelatschen (Grün EU Schuhgrößensystem Erwachsene Numerisch (von/bis) M 42 43)

CERDÁ LIFE'S LITTLE MOMENTS€15.388 rev

4mo ago

Leichte und praktische Einkaufstasche The Mandalorian Design wiederverwendbar und komfortabel zu tragende Canvas-Einkaufstasche mit Mandalorian-Motiv

CERDÁ LIFE'S LITTLE MOMENTS€11.962 rev

5mo ago

Happy Socks STAR WARS Grogu Mood Baumwolle Socken Damen Herren Blau Grün 36-40

Happy Socks€11.8187 rev

6mo ago

What buyers say about baby yoda

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Schönes Produkt”

Preis-Leistungs-Verhältnis13%

“Preis Leistung okay”

Geschenk Zweck11%

“Great Gift”

Sammlungsobjekte8%

“Kleines Set, starke Figuren – perfekt für Sammler”

Design insgesamt8%

“Sieht sehr detailreich aus”

beworben Vs Tatsächliches Produkt7%

“sieht genauso aus wie auf dem Produktbild”

Spaß/Unterhaltungserlebnis5%

“Macht Spaß”

Montage/Installation5%

“Leicht aufzubauen für Kinder”

Weiches Gefühl3%

“das Material fühlt sich weich an”

Gesamtgröße3%

“Passt”

What buyers complain about

Gesamtgröße18%

“winzig”

Preis-Leistungs-Verhältnis18%

“- neutral: sehr hochpreisig”

Spaß/Unterhaltungserlebnis4%

“Langweilig”

Geruch4%

“Stinkt nach mehreren Jahren”

Produktzustand4%

“Lego Schachtel sieht gebraucht aus”

Geräuschpegel4%

“Je nach Modus macht Grogu auch in Abständen seine Geräusche”

Funktionalität insgesamt4%

“Funktioniert nicht immer”

Materialqualität4%

“Viel Plastik, wirkt billig und nicht gut verarbeitet”

beworben Vs Tatsächliches Produkt2%

“Nicht 9 wie angegeben”

Montage/Installation2%

“der umbau hat länger gedauert als der zusammen bau”

Top return reasons

Gesamtgröße33%

Geschenk Zweck15%

Defekt Material/Teile11%

beworben Vs Tatsächliches Produkt6%

Qualität insgesamt5%

Funktionalität insgesamt5%

Preis-Leistungs-Verhältnis4%

Kratzfestigkeit2%

Magnetische Stärke/Adsorption2%

Add-Ons/Anhänge2%

Common questions

Is baby yoda profitable to sell on Amazon Germany?: The niche generates €64K/yr across 47 tracked products. 9 of 20 products launched in the last 360 days are still selling. 90-day search growth is +176.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the baby yoda niche?: 21 brands and 351 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in baby yoda?: Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Spaß/Unterhaltungserlebnis. The return rate is 0.7%.
When does demand for baby yoda peak?: Demand peaks in May–Jun–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the baby yoda niche?: Listings span €4.91–€92.28; the average listing price is €21.66 (sweet spot $15–$100). The average incumbent carries 5,368 reviews — the moat a new listing must climb.