Baby Yoda
Baby Yoda shows demand growing +176.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 2,560 Fashion niches · +12 vs the category median of 46
Is Baby Yoda profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Baby Yoda is a €64K/yr Amazon Germany market (372K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 58/100.
Baby Yoda: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +176.2% over the last 90 days and 0.8% of searches end in a purchase.
€64K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 47 products
Top Baby Yoda products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel GWD85 - Disney Star Wars - The Mandalorian - Grogu Baby Yoda 28 cm
- Price
- €29.30
- Rating
- 4.7/5
- Reviews
- 65,631
- Age
- 6y ago
Disney Kuschelsocken Damen Teenager 2er Pack Größe 3541 Weich Flauschige Rutschfeste Haussocken Warme Geschenke für Frauen (Grau Mandalorian)
- Price
- €9.67
- Rating
- 4.8/5
- Reviews
- 849
- Age
- 4y ago
Star Wars Hasbro Gaming The Child elektronische Edition mit über 25 Sound- und Bewegungskombinationen The Mandalorian Spielzeug
- Price
- €47.46
- Rating
- 4.8/5
- Reviews
- 53,478
- Age
- 6y ago
Funko Pop! Star Wars: The Mandalorian - Grogu (The Child Baby Yoda) - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans
- Price
- €11.33
- Rating
- 4.8/5
- Reviews
- 27,698
- Age
- 6y ago
Star Wars 16 5 cm große Grogu Action-Figur The Mandalorian & Grogu Spielzeug für Jungen & Mädchen ab 4 Jahren
- Price
- €20.87
- Rating
- 4.9/5
- Reviews
- 111
- Age
- 8mo ago
Trending
90-day click momentum
Grupo Erik Schneekugel Star Wars The Mandalorian Child Grogu Baby Yoda Weihnachten Schneekugel Dekoartikel 8 x 10 x 8 cm - Offizieller Star Wars Fanartikel
- Price
- €14.01
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 3mo ago
Leichte und praktische Einkaufstasche The Mandalorian Design wiederverwendbar und komfortabel zu tragende Canvas-Einkaufstasche mit Mandalorian-Motiv
- Price
- €11.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
NEXT Jungen Guardians of The Galaxy Groot T-Shirt Stein Numeric_140
- Price
- €19.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Steiff Kuscheltier Star Wars Grogu Süßes Stofftier Kinder Jungen & Mädchen Friends 25 cm Grün 024795
- Price
- €55.00
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 2mo ago
Happy Socks STAR WARS Grogu Mood Baumwolle Socken Damen Herren Blau Grün 36-40
- Price
- €11.81
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 6mo ago
Newest
by launch dateSteiff Kuscheltier Star Wars Grogu Süßes Stofftier Kinder Jungen & Mädchen Friends 25 cm Grün 024795
- Price
- €55.00
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 2mo ago
Grupo Erik Schneekugel Star Wars The Mandalorian Child Grogu Baby Yoda Weihnachten Schneekugel Dekoartikel 8 x 10 x 8 cm - Offizieller Star Wars Fanartikel
- Price
- €14.01
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 3mo ago
Star Wars Mandalorian Marvel Herren Jugendliche Badeschuhe bequeme Sommer-Slides 100% EVA - Rutschfest Badelatschen (Grün EU Schuhgrößensystem Erwachsene Numerisch (von/bis) M 42 43)
- Price
- €15.38
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 4mo ago
Leichte und praktische Einkaufstasche The Mandalorian Design wiederverwendbar und komfortabel zu tragende Canvas-Einkaufstasche mit Mandalorian-Motiv
- Price
- €11.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Happy Socks STAR WARS Grogu Mood Baumwolle Socken Damen Herren Blau Grün 36-40
- Price
- €11.81
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 falling
Sellers
351
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
41%
Top 20: 75%
Open market
35%
- Star Wars18%
- Mattel14%
- Funko10%
- Disney10%
- LEGO7%
- NEXT6%
Baby Yoda demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Dec · busiest ÷ quietest = 2.9×
Top Baby Yoda search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- grogu191K/yr
- baby yoda84K/yr
- grogu figur19K/yr
- star wars grogu17K/yr
- yoda38K/yr
- groku6K/yr
- joda6K/yr
- baby yoda figur4K/yr
- grogu spielzeug2K/yr
- baby joda3K/yr
What reviews say buyers love and hate about Baby Yoda
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Schönes Produkt”
“Preis Leistung okay”
“Great Gift”
“Kleines Set, starke Figuren – perfekt für Sammler”
“Sieht sehr detailreich aus”
What buyers complain about
64% of reviews“winzig”
“- neutral: sehr hochpreisig”
“Langweilig”
“Stinkt nach mehreren Jahren”
“Lego Schachtel sieht gebraucht aus”
Baby Yoda return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Yoda questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
