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Baby Sonnenbrille

Fail

Shoppers spend an estimated $42K a year here, so Baby Sonnenbrille is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€42K/yr140K searches / yr
90-day growth
+16.9%search demand this quarter
Competition
42%top-5 click share · 15 brands · 21 sellers

Flapen Score

Baby Sonnenbrille against its category

The dotted line is the Fashion average. Past it, Baby Sonnenbrille is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Sonnenbrille market on Amazon at a glance

Shoppers on Amazon Germany searched for Baby Sonnenbrille 140K times last year and spent an estimated €42K. The top 5 brands take 73% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+16.9%
Conversion, latest week
1.8%
Market size, estimated
€42Ka year
Peak month
March11.3× the quietest month
Top search term
baby sonnenbrille53K searches a year

02 · Price

A sale here is worth €16.39.

Listings sell for €16.39 on average, from €6.61 to €24.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €16.39 that is €0 to €2K a year per listing.

Average price
€16.39inside the $15 to $100 sweet spot
Price range
€6.61–€24.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
3.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #119 within Baby. It carries 1,422 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
94%
Out of stock, average day
5.3%
Average rank
#119in Baby
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
1,422per listing
Listings tracked
34

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Baby Sonnenbrille products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

20%

  • Brand 131%
  • Brand 216%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Baby Sonnenbrille search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 11.3×

Search terms

Top Baby Sonnenbrille search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby sonnenbrille53K/yr
  • sonnenbrille baby32K/yr
  • sonnenbrille baby 1 jahr10K/yr
  • sonnenbrille baby 6 monate8K/yr
  • baby sunglasses7K/yr
  • baby sonnenbrille 6-12 monate10K/yr
  • baby sonnenbrille 0-6 monate9K/yr
  • babysonnenbrillen ab 6 monate4K/yr
  • sonnenbrille kinder 1 jahr3K/yr
  • sonnenbrille baby 3 monate3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Sonnenbrille

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Gesamtgröße”
35%of negative reviews mention “Gesamtgröße”
3.6%of orders come back
“Zuerst hatte ich einige Bedenken wegen der Größe”
A buyer, on “Gesamtgröße”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Baby Sonnenbrille questions

Answered from the same tracked data.