Baby Kleidung
FailBuyers convert on only 0.3% of searches, so Baby Kleidung is a Fail.
- Flapen Score
- 49 / 100Top 38% of 2,560 Fashion niches · +3 vs the category median of 4649
- Market size
- €87K/yr1.6M searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 18%top-5 click share · 43 brands · 56 sellers
Flapen Score
Baby Kleidung against its category
The dotted line is the Fashion average. Past it, Baby Kleidung is stronger. Inside it, weaker.
Market
The Baby Kleidung market on Amazon at a glance
Shoppers on Amazon Germany searched for Baby Kleidung 1.6M times last year and spent an estimated €87K. The top 5 brands take 55% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €87Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- baby kleidung233K searches a year
02 · Price
A sale here is worth €16.21.
Listings sell for €16.21 on average, from €7.26 to €45.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €16.21 that is €0 to €2K a year per listing.
- Average price
- €16.21inside the $15 to $100 sweet spot
- Price range
- €7.26–€45.25
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 2.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #105 within Baby. It carries 1,962 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 93%
- Out of stock, average day
- 10.0%
- Average rank
- #105in Baby
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,962per listing
- Listings tracked
- 132
04 · Newcomers
0 of last year's 35 launches cleared the first-year sales bar.
35 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 35
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Baby Kleidung products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KIDDLETOWN Baby Schlafanzug Strampler Neugeborene Baby Strampler Langarm Babyschlafanzug Baumwolle Schlafstrampler Pyjam Kleidung Neugeborene Schlafanzug für Mädchen Jungen 0-3 Monate
- Price
- €10.09
- Rating
- 4.5/5
- Reviews
- 443
- Age
- 1y ago

Blue Eyes Baby Geschenk Set 6 Teiliges Neugeborenen Geschenkbox Set aus 100% Baumwolle OEKO-TEX Premium Erstausstattung zur Geburt 04 Monate Unisex für Junge & Mädchen (Koala)
- Price
- €20.26
- Rating
- 4.7/5
- Reviews
- 185
- Age
- 1y ago

KIDDLETOWN Schlafanzug Baby Strampler Neugeborene 3er Pack Schlafstrampler mit Hut und Handschuhe Baumwolle Baby Schlafanzug Langarm Pyjamas Strampler 0-3 Monate Kleidung für Mädchen und Jungen
- Price
- €8.08
- Rating
- 4.3/5
- Reviews
- 257
- Age
- 2y ago

Geagodelia Baby Mädchen Kleidung Babykleidung Outfit Set Langarm Body Strampler + Gänseblümchen Hose + Stirnband Neugeborene Weiche Babyset (Grün 0-3 Monate)
- Price
- €13.81
- Rating
- 4.0/5
- Reviews
- 118
- Age
- 1y ago

aomomo Baby Strampler Set 2-teilig I Love Mummy & Daddy Langarm Baby Schlafanzug aus Baumwolle Unisex Neugeborenen Overall für Jungen & Mädchen (DE/NL/SE/PL Alter 3 Monate Weiß)
- Price
- €11.19
- Rating
- 4.6/5
- Reviews
- 2,228
- Age
- 9y ago
Trending
estimated 90-day click momentum
Marks & Spencer 5erPack Baby Schlafanzüge Unisex für Mädchen und Jungen Mit Reißverschluss vorne Aus Reiner Baumwolle (Größe 6298)
- Price
- €18.22
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago

aomomo Baby Strampler Set 2-teilig I Love Mummy & Daddy Langarm Baby Schlafanzug aus Baumwolle Unisex Neugeborenen Overall für Jungen & Mädchen (DE/NL/SE/PL Alter 3 Monate Weiß)
- Price
- €11.19
- Rating
- 4.6/5
- Reviews
- 2,228
- Age
- 9y ago

Sterntaler Unisex Baby Overall Rosa (Pink) 68
- Price
- €24.02
- Rating
- 4.7/5
- Reviews
- 1,738
- Age
- 4y ago

TupTam Baby Mädchen Strampler mit Fuß 3er Pack Farbe: Igel Sternchen Latte Braun Größe: 50
- Price
- €24.33
- Rating
- 4.6/5
- Reviews
- 607
- Age
- 1y ago

KIDDLETOWN Baby Mädchen Kleidung Langarm Body Strampler + Aufdruck Hose + Stirnband Neugeborene Babykleidung Set Baby Mädchen Kleidung Outfit Babyset 0-3Monate
- Price
- €9.97
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 11mo ago
Newest
by launch date
Himllauen Baby Jungen Kleidung Strampler Latzhose und Hut Set 3-teilige Bekleidungssets für Jungen Baby Set Neugeborene Geschenk Baby Klamotten Junge (Blau Elefant 0-3 Months)
- Price
- €14.74
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 7mo ago

Babyfond 3 Pack Bodysuit 100% Baumwolle Kleinkind Homewear verdickt Frühling und Herbst Kleidung (White 1-3 Months)
- Price
- €21.74
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 7mo ago

KIDDLETOWN Baby Mädchen Kleidung Langarm Body Strampler + Aufdruck Hose + Stirnband Neugeborene Babykleidung Set Baby Mädchen Kleidung Outfit Babyset 0-3Monate
- Price
- €9.97
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 11mo ago

Marks & Spencer 5erPack Baby Schlafanzüge Unisex für Mädchen und Jungen Mit Reißverschluss vorne Aus Reiner Baumwolle (Größe 6298)
- Price
- €18.22
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago

Babyfond 1 Pack Baby Bodysuit Neugeborenes Baby warme Baumwolle Bodysuit mit Hut 100% Baumwolle Kleinkind Homewear verdickt Frühling und Herbst Kleidung (weiß 0-1Monate)
- Price
- €10.81
- Rating
- 4.4/5
- Reviews
- 173
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.
Brands
43 falling
Sellers
56
Est. top-5 brand share
55%
Top 20: 89%
Est. top-5 click share
18%
Top 20: 45%
Open market
41%
- KIDDLETOWN23%
- Geagodelia10%
- Marks & Spencer10%
- Babyfond7%
- TupTam4%
- Blue Eyes4%
Demand
Baby Kleidung search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Baby Kleidung search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby kleidung233K/yr
- strampler neugeborene147K/yr
- baby body107K/yr
- baby strampler105K/yr
- babykleidung mädchen 0-6 monate83K/yr
- baby kleidung mädchen 0-6 monate85K/yr
- babykleidung jungen 0-6 monate77K/yr
- babykleidung75K/yr
- baby schlafanzug87K/yr
- body baby57K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Kleidung
We read the reviews and the return reasons for every product selling here.
“Der Anzug fällt klein aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Kleidung questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









