Is asics profitable to sell on Amazon Germany?

The niche generates €493K/yr across 141 tracked products. 24 of 79 products launched in the last 360 days are still selling. 90-day search growth is +21.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the asics niche?

10 brands and 183 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in asics?

Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 10.3% — above our launch gate.

When does demand for asics peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the asics niche?

Listings span €32.45–€138.32; the average listing price is €71.65 (sweet spot $15–$100). The average incumbent carries 1,390 reviews — the moat a new listing must climb.

asics

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Great€71.65

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€32.45–€138.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€493K

€493K/yr · 2.9M searches

Review moat

Good1,389.66

avg incumbent reviews — the moat a new listing must climb

Growth

Good+21.1%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Returns

Bad10.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon Germany niche tracking, asics is a €493K/yr Amazon Germany market (2.9M searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

asics market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: €430K–€573K; units × avg price
Conversion rate: 0.2%
Avg BSR: #369
Page quality: 0%
Prime: 96%
Sponsored: 34%
Out of stock: 6.5%
Avg brand age: 48 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

10 rising

Sellers

183

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

17%

Top 20: 38%

Open market

ASICS56%
XTEP28%
Brooks6%
Under Armour4%
HOKA3%
adidas2%
Open — no brand owns it (4 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — +21.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top asics search terms

asics813K/yr +42.4%0.0% conv.
asics laufschuhe herren633K/yr +5.0%0.1% conv.
brooks laufschuhe herren237K/yr +43.1%0.1% conv.
asics herren237K/yr +15.5%0.1% conv.
hoka laufschuhe herren161K/yr +13.6%0.1% conv.
under armour herren schuhe177K/yr -10.3%0.1% conv.
asics gel112K/yr +18.7%0.1% conv.
running-schuhe68K/yr +18.4%0.0% conv.
asics schuhe herren59K/yr +8.1%0.0% conv.
asics herren schuhe47K/yr +20.9%0.0% conv.

All search terms

Top asics products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ASICS Gel-Excite 11 Sneaker

ASICS€59.764.5★349 rev

XTEP Laufschuhe Herren Profi 2 000KM Abriebfest 70% Hohe Dämpfung Gedämpft Cushioning Leichte Atmungsaktiv Joggingschuhe Professionelle für Langstreckenläufe 20 km Weiß-Lime Grün 43

XTEP€86.404.3★102 rev

ASICS Gel-Contend 9 Sneaker

ASICS€45.744.5★3,061 rev

ASICS Gel Mission Herren Outdoor Schuhe 1131A069 D Schuhgröße:44 EU

ASICS€50.834.2★1,171 rev

XTEP Laufschuhe Herren Breit Joggingschuhe Herren Extra Weite Running Schuhe Breite Füße Jogging Schuhe Gedämpft Atmungsaktive Fitness Gym Sportschuhe Grün 41

XTEP€71.245.0★1 rev

Newest

by launch date

XTEP Laufschuhe Herren Breit Joggingschuhe Herren Extra Weite Running Schuhe Breite Füße Jogging Schuhe Gedämpft Atmungsaktive Fitness Gym Sportschuhe Grün 41

XTEP€71.241 rev

5mo ago

XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Grün 43.5

XTEP€117.3622 rev

5mo ago

XTEP Laufschuhe Herren 2000KM Serie 3.0 Extrem Abriebfest 70% Energierückgabe Hohe Dämpfung Gedämpft Cushioning Leichte Atmungsaktiv Joggingschuhe für Langstreckenläufe 20 km Grau 43

XTEP€86.63102 rev

5mo ago

ASICS Gel-Excite 11 Sneaker

ASICS€59.76349 rev

7mo ago

ASICS Herren Patriot 14 Sneaker Black Aegean Blue 43.5 EU

ASICS€37.64456 rev

7mo ago

What buyers say about asics

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße22%

“passen”

Komfort insgesamt18%

“Super bequem zum walken”

Übung/Sporteignung14%

“Super Laufschuh”

Qualität insgesamt13%

“Top Qualität für den Preis”

Preis-Leistungs-Verhältnis6%

“Dem Preis entsprechend gut”

Gewicht leicht5%

“Schön luftig und leicht für den Sommer”

Haltbarkeit2%

“Die Schuhe wirken so das sie ein paar Jahre halten”

beworben Vs Tatsächliches Produkt2%

“Wie erwartet perfekt”

Stärke1%

“Ist stabiler als der Vorgänger - Super”

Materialqualität1%

“gut material”

What buyers complain about

Gesamtgröße22%

“Normal ist etwas schmal geschnitten”

Haltbarkeit10%

“Mängel in der Haltbarkeit”

Qualität insgesamt10%

“Billiger Müll”

Füße fit8%

“Der Schuh fällt recht schmal aus”

Wasserbeständigkeit4%

“Gemütlich, allerdings nach sechs Monaten wasserdurchlässig”

beworben Vs Tatsächliches Produkt4%

“Das Bild auf der Website passt nicht zum gelieferten Artikel”

Preis-Leistungs-Verhältnis4%

“Die Schuhe sind nicht mal 20€ wert”

Lederqualität3%

“Teilleder mit Stoff anstatt voll Leder”

Produktzustand3%

“Sind wohl keine neuen Schuhe”

Breite3%

“nicht für hoher und breiter Spann”

Top return reasons

Gesamtgröße42%

Füße fit20%

Breite10%

Komfort insgesamt4%

Materialqualität3%

Qualität insgesamt3%

Farbe2%

Länge2%

Preis-Leistungs-Verhältnis1%

Produktzustand1%

Common questions

Is asics profitable to sell on Amazon Germany?: The niche generates €493K/yr across 141 tracked products. 24 of 79 products launched in the last 360 days are still selling. 90-day search growth is +21.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the asics niche?: 10 brands and 183 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in asics?: Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 10.3% — above our launch gate.
When does demand for asics peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the asics niche?: Listings span €32.45–€138.32; the average listing price is €71.65 (sweet spot $15–$100). The average incumbent carries 1,390 reviews — the moat a new listing must climb.

asics

asics market data

Competition & brand share

Demand & seasonality

Top asics search terms

Top asics products on Amazon

Top sellers

Newest

Trending

What buyers say about asics

What buyers love

What buyers complain about

Top return reasons

Common questions

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