Asics
MaybeThe top 5 products take only 17% of clicks. But buyers convert on only 0.2% of searches, so Asics is a Maybe.
- Flapen Score
- 50 / 100Top 35% of 2,560 Fashion niches · +4 vs the category median of 4650
- Market size
- €493K/yr2.9M searches / yr
- 90-day growth
- +21.1%search demand this quarter
- Competition
- 17%top-5 click share · 10 brands · 183 sellers
Flapen Score
Asics against its category
The dotted line is the Fashion average. Past it, Asics is stronger. Inside it, weaker.
Market
The Asics market on Amazon at a glance
Shoppers on Amazon Germany searched for Asics 2.9M times last year and spent an estimated €493K. The top 5 brands take 96% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €493K a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- +21.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €493Ka year
- Peak month
- June1.7× the quietest month
- Top search term
- asics813K searches a year
02 · Price
A sale here is worth €71.65.
Listings sell for €71.65 on average, from €32.45 to €138.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €71.65 that is €0 to €7K a year per listing.
- Average price
- €71.65inside the $15 to $100 sweet spot
- Price range
- €32.45–€138.32
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€7K
- Returns
- 10.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
34% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #369 within Schuhe. It carries 1,390 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 96%
- Out of stock, average day
- 6.5%
- Average rank
- #369in Schuhe
- Average rating
- 4.35 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,390per listing
- Listings tracked
- 141
04 · Newcomers
24 of last year's 79 launches cleared the first-year sales bar.
79 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 79
- Successful launches
- 24Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Asics products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
10 rising
Sellers
183
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
17%
Top 20: 38%
Open market
2%
- Brand 156%
- Brand 228%
- Brand 36%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (4 brands, 2%)
Demand
Asics search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Asics search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- asics813K/yr
- asics laufschuhe herren633K/yr
- brooks laufschuhe herren237K/yr
- asics herren237K/yr
- hoka laufschuhe herren161K/yr
- under armour herren schuhe177K/yr
- asics gel112K/yr
- running-schuhe68K/yr
- asics schuhe herren59K/yr
- asics herren schuhe47K/yr
Reviews and returns
What reviews say buyers love and hate about Asics
We read the reviews and the return reasons for every product selling here.
“Normal ist etwas schmal geschnitten”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Asics questions
Answered from the same tracked data.









