Asics
Asics shows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Flapen Score
Top 35% of 2,560 Fashion niches · +4 vs the category median of 46
Is Asics profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Asics is a €493K/yr Amazon Germany market (2.9M searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 50/100.
Asics: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +21.1% over the last 90 days and 0.2% of searches end in a purchase.
€493K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 141 products
Top Asics products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ASICS Gel-Excite 11 Sneaker
- Price
- €59.76
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 7mo ago
XTEP Laufschuhe Herren Profi 2 000KM Abriebfest 70% Hohe Dämpfung Gedämpft Cushioning Leichte Atmungsaktiv Joggingschuhe Professionelle für Langstreckenläufe 20 km Weiß-Lime Grün 43
- Price
- €86.40
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 1y ago
ASICS Gel-Contend 9 Sneaker
- Price
- €45.74
- Rating
- 4.5/5
- Reviews
- 3,061
- Age
- 2y ago
ASICS Gel Mission Herren Outdoor Schuhe 1131A069 D Schuhgröße:44 EU
- Price
- €50.83
- Rating
- 4.2/5
- Reviews
- 1,171
- Age
- 2y ago
XTEP Laufschuhe Herren Breit Joggingschuhe Herren Extra Weite Running Schuhe Breite Füße Jogging Schuhe Gedämpft Atmungsaktive Fitness Gym Sportschuhe Grün 41
- Price
- €71.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Trending
90-day click momentum
ASICS Gel-Cumulus 28 Laufschuhe Neutralschuh Herren schwarz - Black/White 44 5
- Price
- €86.99
- Rating
- 4.7/5
- Reviews
- 111
- Age
- 7mo ago
XTEP Laufschuhe Herren 2000KM Serie 3.0 Extrem Abriebfest 70% Energierückgabe Hohe Dämpfung Gedämpft Cushioning Leichte Atmungsaktiv Joggingschuhe für Langstreckenläufe 20 km Grau 43
- Price
- €86.63
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 5mo ago
XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Grün 43.5
- Price
- €117.36
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 5mo ago
XTEP Laufschuhe Herren Breit Joggingschuhe Herren Extra Weite Running Schuhe Breite Füße Jogging Schuhe Gedämpft Atmungsaktive Fitness Gym Sportschuhe Grün 41
- Price
- €71.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
ASICS Gel-Venture 11 Laufschuhe Trailschuh Herren schwarz - Black/cool Grey 44
- Price
- €51.24
- Rating
- 4.5/5
- Reviews
- 518
- Age
- 7mo ago
Newest
by launch dateXTEP Laufschuhe Herren Breit Joggingschuhe Herren Extra Weite Running Schuhe Breite Füße Jogging Schuhe Gedämpft Atmungsaktive Fitness Gym Sportschuhe Grün 41
- Price
- €71.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
XTEP Laufschuhe Herren 260X mit Carbon Platte Hohe Gedämpft Herren-Laufschuhe 85% Energierückgabe Dämpfung Leichte Wettkampf Marathonlaufschuhe Atmungsaktiv Verschleißfest Grün 43.5
- Price
- €117.36
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 5mo ago
XTEP Laufschuhe Herren 2000KM Serie 3.0 Extrem Abriebfest 70% Energierückgabe Hohe Dämpfung Gedämpft Cushioning Leichte Atmungsaktiv Joggingschuhe für Langstreckenläufe 20 km Grau 43
- Price
- €86.63
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 5mo ago
ASICS Gel-Excite 11 Sneaker
- Price
- €59.76
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 7mo ago
ASICS Herren Patriot 14 Sneaker Black Aegean Blue 43.5 EU
- Price
- €37.64
- Rating
- 4.3/5
- Reviews
- 456
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
Brands
10 rising
Sellers
183
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
17%
Top 20: 38%
Open market
2%
- ASICS56%
- XTEP28%
- Brooks6%
- Under Armour4%
- HOKA3%
- adidas2%
- Open — no brand owns it (4 brands, 2%)
Asics demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Asics search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- asics813K/yr
- asics laufschuhe herren633K/yr
- brooks laufschuhe herren237K/yr
- asics herren237K/yr
- hoka laufschuhe herren161K/yr
- under armour herren schuhe177K/yr
- asics gel112K/yr
- running-schuhe68K/yr
- asics schuhe herren59K/yr
- asics herren schuhe47K/yr
What reviews say buyers love and hate about Asics
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“passen”
“Super bequem zum walken”
“Super Laufschuh”
“Top Qualität für den Preis”
“Dem Preis entsprechend gut”
What buyers complain about
70% of reviews“Normal ist etwas schmal geschnitten”
“Mängel in der Haltbarkeit”
“Billiger Müll”
“Der Schuh fällt recht schmal aus”
“Gemütlich, allerdings nach sechs Monaten wasserdurchlässig”
Asics return rate & reasons
Why buyers send it back, as a share of all return requests.
10.3%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Asics questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
