- Flapen Score
- 39 / 100Ranks 2,032 of 2,560 Fashion niches · −7 vs the category median of 4639
- Market size
- €65K/yr754K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 18%top-5 click share · 18 brands · 155 sellers
Flapen Score
Ara against its category
The dotted line is the Fashion average. Past it, Ara is stronger. Inside it, weaker.
Market
The Ara market on Amazon at a glance
Shoppers on Amazon Germany searched for Ara 754K times last year and spent an estimated €65K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 754K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.
- Searches, last 12 months
- 754K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €65Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- ara173K searches a year
02 · Price
A sale here is worth €50.93.
Listings sell for €50.93 on average, from €12.60 to €178.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €50.93 that is €0 to €5K a year per listing.
- Average price
- €50.93inside the $15 to $100 sweet spot
- Price range
- €12.60–€178.97
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€5K
- Returns
- 15.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #2,113 within Schuhe. It carries 802 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 97%
- Out of stock, average day
- 3.8%
- Average rank
- #2,113in Schuhe
- Average rating
- 4.28 starsAmazon Germany average 4.37 stars
- Average reviews
- 802per listing
- Listings tracked
- 141
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Ara products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
18 rising
Sellers
155
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
18%
Top 20: 45%
Open market
3%
- Brand 188%
- Brand 24%
- Brand 32%
- Brand 41%
- Brand 51%
- Brand 61%
- Open — no brand owns it (12 brands, 3%)
Demand
Ara search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Search terms
Top Ara search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ara173K/yr
- ara sandalen damen76K/yr
- ara sneaker damen132K/yr
- ara schuhe32K/yr
- ara damen31K/yr
- ara damen schuhe23K/yr
- ara schuhe damen weite h28K/yr
- ara sneaker damen high soft25K/yr
- ara damen sneaker15K/yr
- ara stiefeletten damen75K/yr
Reviews and returns
What reviews say buyers love and hate about Ara
We read the reviews and the return reasons for every product selling here.
“Fallen etwas kleiner aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ara questions
Answered from the same tracked data.









