Aperol Shirt

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.

Searches, last 12 months

273K

Growth, 90 days vs prior 90

-53.1%

Conversion, latest week

1.6%

Market size, estimated

€56Ka year

Peak month

February5.8× the quietest month

Top search term

aperol shirt damen82K searches a year

Listings sell for €13.09 on average, from €5.05 to €26.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €13.09 that is €0 to €1K a year per listing.

Average price

€13.09under the $15 to $100 sweet spot

Price range

€5.05–€26.76

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

€0–€1K

Returns

2.6%of orders · Amazon Germany median 1.1%

88% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #8,712 within Tops, T-Shirts & Blusen. It carries 29 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

63%

Out of stock, average day

14.8%

Average rank

#8,712in Tops, T-Shirts & Blusen

Average rating

4.40 starsAmazon Germany average 4.37 stars

Average reviews

29per listing

Listings tracked

65

33 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

33

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months