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Apart Kleid Damen

Fail

Buyers convert on only 0.0% of searches, so Apart Kleid Damen is a Fail.

Flapen Score
38
38 / 100
Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size
€3K/yr254K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
14%top-5 click share · 26 brands · 42 sellers

Flapen Score

Apart Kleid Damen against its category

The dotted line is the Fashion average. Past it, Apart Kleid Damen is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apart Kleid Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Apart Kleid Damen 254K times last year and spent an estimated €3K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
0.0%
Market size, estimated
€3Ka year
Peak month
January1.2× the quietest month
Top search term
apart kleid damen90K searches a year

02 · Price

A sale here is worth €61.69.

Listings sell for €61.69 on average, from €5.73 to €267.09. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €61.69 that is €0 to €6K a year per listing.

Average price
€61.69inside the $15 to $100 sweet spot
Price range
€5.73–€267.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
23.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 44.5% of listings are out of stock. The average listing ranks #5,350 within Kleider. It carries 133 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
96%
Out of stock, average day
44.5%
Average rank
#5,350in Kleider
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
133per listing
Listings tracked
203

04 · Newcomers

0 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Apart Kleid Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

42

Top-5 brand share

91%

Top 20: 99%

Top-5 click share

14%

Top 20: 38%

Open market

8%

  • Brand 184%
  • Brand 23%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (20 brands, 8%)

Demand

Apart Kleid Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Apart Kleid Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apart kleid damen90K/yr
  • apart fashion73K/yr
  • apart42K/yr
  • apart kleid24K/yr
  • apart fashion damen13K/yr
  • apart damen13K/yr

Reviews and returns

What reviews say buyers love and hate about Apart Kleid Damen

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Gesamtgröße”
21%of negative reviews mention “Gesamtgröße”
23.7%of orders come back
“es fällt wirklich sehr oversized aus.”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Apart Kleid Damen questions

Answered from the same tracked data.