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Anker Armband

Fail

Shoppers spend an estimated $15K a year here, so Anker Armband is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€15K/yr99K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
45%top-5 click share · 17 brands · 33 sellers

Flapen Score

Anker Armband against its category

The dotted line is the Fashion average. Past it, Anker Armband is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anker Armband market on Amazon at a glance

Shoppers on Amazon Germany searched for Anker Armband 99K times last year and spent an estimated €15K. The top 5 brands take 78% of clicks. Demand peaks in Jul–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €15K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
0.6%
Market size, estimated
€15Ka year
Peak month
December2.8× the quietest month
Top search term
paul hewitt20K searches a year

02 · Price

A sale here is worth €24.23.

Listings sell for €24.23 on average, from €8.38 to €111.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €24.23 that is €0 to €2K a year per listing.

Average price
€24.23inside the $15 to $100 sweet spot
Price range
€8.38–€111.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
6.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #3,138 within Bijouterie. It carries 790 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
49%
Out of stock, average day
15.8%
Average rank
#3,138in Bijouterie
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
790per listing
Listings tracked
41

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Anker Armband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

33

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

45%

Top 20: 79%

Open market

14%

  • Brand 124%
  • Brand 221%
  • Brand 314%
  • Brand 411%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (11 brands, 14%)

Demand

Anker Armband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Anker Armband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paul hewitt20K/yr
  • paul hewitt armband damen17K/yr
  • paul hewitt armband herren11K/yr
  • anker armband8K/yr
  • anker armband herren9K/yr
  • armband anker7K/yr
  • armband herren anker4K/yr
  • paul hewitt armband6K/yr
  • anker armband damen4K/yr
  • armband anker damen4K/yr

Reviews and returns

What reviews say buyers love and hate about Anker Armband

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Haltbarkeit”
6.1%of orders come back
“Der Anker ist an gleichen Tag hängen geblieben und war so damit rausgerissen”
A buyer, on “Haltbarkeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Anker Armband questions

Answered from the same tracked data.