Is alpha industries profitable to sell on Amazon Germany?

The niche generates €218K/yr across 144 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (42/100).

How competitive is the alpha industries niche?

19 brands and 89 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in alpha industries?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Produktzustand. The return rate is 5.9% — above our launch gate.

What does it cost to enter the alpha industries niche?

Listings span €10.98–€176.44; the average listing price is €34.52 (sweet spot $15–$100). The average incumbent carries 2,580 reviews — the moat a new listing must climb.

alpha industries

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible€34.52

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€10.98–€176.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€218K

€218K/yr · 1.1M searches

Review moat

Okay2,579.59

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-26.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon Germany niche tracking, alpha industries is a €218K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 42/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

alpha industries market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: €138K–€173K; units × avg price
Conversion rate: 0.5%
Avg BSR: #1,684
Page quality: 0%
Prime: 95%
Sponsored: 54%
Out of stock: 4.7%
Avg brand age: 56 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

19%

Top 20: 45%

Open market

ALPHA INDUSTRIES86%
Lonsdale5%
HMIYA1%
Ellesse1%
geeksport1%
Lyle & Scott1%
Open — no brand owns it (13 brands, 5%)

Demand

Weekly Amazon search volume, last 37 weeks — -26.0% search growth over the last 90 days.

Open Trend

Top alpha industries search terms

alpha industries t-shirt herren187K/yr +125.3%0.5% conv.
alpha industries389K/yr -37.4%0.2% conv.
alpha industries jacke herren240K/yr -66.7%0.1% conv.
alpha industries herren44K/yr -39.3%0.1% conv.
alpha industries hoodie herren53K/yr -48.5%0.1% conv.
alpha industries pullover herren104K/yr -74.4%0.2% conv.
t shirt herren alpha industries10K/yr +124.3%0.7% conv.
alpha industries jacke22K/yr -29.9%0.0% conv.
tshirt herren alpha industries8K/yr +89.9%0.6% conv.
alpha jacke herren18K/yr -50.3%0.1% conv.

All search terms

Top alpha industries products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alpha Industries Basic T-Shirt für Herren Black

ALPHA INDUSTRIES€15.564.4★8,121 rev

Alpha Industries Basic T Small Logo T-Shirt für Herren Black

ALPHA INDUSTRIES€14.584.5★1,894 rev

Alpha Industries Alpha Label T 2 Pack T-Shirt für Herren Greyblack/Black

ALPHA INDUSTRIES€22.454.5★214 rev

Lonsdale Herren Bangor Double Pack T Shirt Black/Olive XL EU

Lonsdale€22.514.6★951 rev

Alpha Industries Basic T Small Logo T-Shirt für Herren Olive

ALPHA INDUSTRIES€15.074.5★1,894 rev

Newest

by launch date

Alpha Industries Alpha Label T T-Shirt für Herren Pastel Grey

ALPHA INDUSTRIES€20.4429 rev

2y ago

Alpha Industries Basic T-Shirt für Herren Radiant Red

ALPHA INDUSTRIES€18.978,121 rev

2y ago

Alpha Industries Alpha Label T 2 Pack T-Shirt für Herren Black/White

ALPHA INDUSTRIES€26.1596 rev

3y ago

Alpha Industries Basic T Small Logo T-Shirt für Herren Light Blue

ALPHA INDUSTRIES€14.891,894 rev

4y ago

Alpha Industries Backprint T T-Shirt für Herren Greyblack/Black

ALPHA INDUSTRIES€18.56430 rev

4y ago

What buyers say about alpha industries

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Super Qualität”

Gesamtgröße29%

“Passt”

Komfort insgesamt8%

“bequem”

Materialqualität6%

“Super Material und Passform”

Design insgesamt5%

“Design: Das Logo auf der Brust ist sauber gedruckt und sieht einfach zeitlos aus”

Form/Stil2%

“Sehr cooler Schnitt”

Preis-Leistungs-Verhältnis2%

“Preis Leistung in Ordnung”

Taschen/Abteilungen2%

“Prima kurze Hose mit einigen verstau Möglichkeiten”

Stärke2%

“Solide”

Wärme2%

“Sie hält gut warm”

What buyers complain about

Gesamtgröße41%

“xxl fällt klein aus”

Qualität insgesamt14%

“Leider bin ich mit der Qualität und der Pullovers nicht zufrieden gewesen und aus diesem Grund habe ich die den Pullover retourniert”

Produktzustand6%

“Ich wollte neue Ware, keine gebrauchte”

Druckqualität6%

“Leider nach ein paar Wäschen splittert das Bedruckte ab”

Materialqualität6%

“Ganz seltsamer Stoffmix”

Geeignet für Maschinenwäsche3%

“Habe aber dass Gefühl das es nach dem zweiten Mal waschen schon ein bisschen eingelaufen ist”

Geruch3%

“Schweißgeruch”

Falten3%

“Kam total zerknittert an”

Farbe2%

“Allerdings verlieren diese bei den Camoflage Mustern einiges an Farbe”

Oberschenkel fit1%

“An den Oberschenkeln etwas eng”

Top return reasons

Gesamtgröße60%

Länge7%

Breite5%

Farbe4%

Materialqualität4%

Qualität insgesamt3%

beworben Vs Tatsächliches Produkt3%

Lücke/Loch2%

Nähen/Finish/Polieren1%

Produktzustand1%

Common questions

Is alpha industries profitable to sell on Amazon Germany?: The niche generates €218K/yr across 144 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (42/100).
How competitive is the alpha industries niche?: 19 brands and 89 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in alpha industries?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Produktzustand. The return rate is 5.9% — above our launch gate.
What does it cost to enter the alpha industries niche?: Listings span €10.98–€176.44; the average listing price is €34.52 (sweet spot $15–$100). The average incumbent carries 2,580 reviews — the moat a new listing must climb.