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Adopt Me

Fail

The top 5 brands take 100% of clicks, so Adopt Me is a Fail.

Flapen Score
33
33 / 100
Ranks 2,320 of 2,560 Fashion niches · −13 vs the category median of 46
Market size
€62K/yr250K searches / yr
90-day growth
-46.9%search demand this quarter
Competition
69%top-5 click share · 3 brands · 73 sellers

Flapen Score

Adopt Me against its category

The dotted line is the Fashion average. Past it, Adopt Me is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adopt Me market on Amazon at a glance

Shoppers on Amazon Germany searched for Adopt Me 250K times last year and spent an estimated €62K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-46.9%
Conversion, latest week
1.7%
Market size, estimated
€62Ka year
Top search term
adopt me129K searches a year

02 · Price

A sale here is worth €14.80.

Listings sell for €14.80 on average, from €7.80 to €28.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €14.80 that is €1K to €4K a year per listing.

Average price
€14.80under the $15 to $100 sweet spot
Price range
€7.80–€28.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #1,207 within Mädchen. It carries 154 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
83%
Out of stock, average day
15.8%
Average rank
#1,207in Mädchen
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
154per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Adopt Me products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 24%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Adopt Me search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 2.6× · 7 of 12 months tracked

Search terms

Top Adopt Me search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adopt me129K/yr
  • adopt me egg35K/yr
  • adopt me kuscheltier41K/yr
  • adopt me plush14K/yr
  • adopt me!9K/yr
  • adopt me eier8K/yr
  • roblox adopt me4K/yr
  • adopt me adventskalender10K/yr

Reviews and returns

What reviews say buyers love and hate about Adopt Me

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “beworben Vs Tatsächliches Produkt”
63%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.5%of orders come back
“Total überteuert”
A buyer, on “Preis-Leistungs-Verhältnis”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Adopt Me questions

Answered from the same tracked data.