adidas superstar herren
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great€59.83avg listing price — sweet spot $15–$100
Price range
Great€7.48–€96.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,729.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad€56K€56K/yr · 322K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, adidas superstar herren is a €56K/yr Amazon Germany market (322K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
adidas superstar herren market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- €30K–€45K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #4,157
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 59%
- Out of stock
- 4.3%
- Avg brand age
- 46 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
84
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
41%
Top 20: 81%
Open market
0%
- adidas69%
- adidas Originals26%
- Tommy Hilfiger2%
- Amazon Essentials1%
- CALTO1%
- Endoto1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -6.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top adidas superstar herren search terms
- adidas superstar herren141K/yr
- adidas superstar124K/yr
- adidas superstar 213K/yr
- superstar9K/yr
- adidas superstar men7K/yr
- adidas schuhe herren superstar6K/yr
- adidas superstar damen schwarz7K/yr
- adidas superstar 2 herren5K/yr
- adidas superstars4K/yr
- superstars adidas damen4K/yr
Top adidas superstar herren products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Superstar II IH8659 Unisex Sneakers White 44 EU
adidas Originals€88.314.6★250 rev
adidas Herren Streettalk Shoes FTWR White/Core Black/Gold Met. 43 1/3 EU
adidas€38.614.5★246 rev
adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU
adidas€35.814.5★374 rev
adidas Herren Streettalk Shoes Core Black/FTWR White/Matte Gold 44 2/3 EU
adidas€40.144.5★246 rev
adidas Superstar II J JH9976 Kinder Sneakers - 38 2/3 EU
adidas€72.714.2★58 rev
Newest
by launch date
adidas Originals Superstar Adv X Unity Unisex Schwarze Sportschuhe ID8723 43 5
adidas€71.4610 rev
adidas Superstar ID8723 Herren-Sneaker Schwarz Schwarz 42 2/3 EU
adidas€64.4510 rev
adidas Herren Streettalk Shoes FTWR White/Core Black/Gold Met. 43 1/3 EU
adidas€38.61246 rev
adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU
adidas€35.81374 rev
adidas Herren Streettalk Shoes Core Black/FTWR White/Matte Gold 44 2/3 EU
adidas€40.14246 rev
Trending
90-day click momentum
adidas Herren VS Pace 2.0 Shoes Cloud white/Cloud white/Cloud white 42 EU
adidas€30.074.4★
adidas Herren Streettalk Shoes FTWR White/FTWR White/FTWR White 43 1/3 EU
adidas€39.404.5★
adidas Herren Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 44 EU
adidas€40.484.5★
adidas Originals Superstar Adv X Unity Unisex Schwarze Sportschuhe ID8723 43 5
adidas€71.464.0★
adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU
adidas€35.814.5★
What buyers say about adidas superstar herren
What buyers praise and complain about, mined from review topics.What buyers love
“Super Passform”
“Super bequeme Schuhe”
“Qualität”
“Preis/Leistung Top”
“Schick, sehr Gut, wie Neu”
“Hoffe nur dass der Kleber lange hält”
“Top wie beschrieben”
“Total leicht und auch nach stundenlangem Tragen eine Wohltat für die Füße”
“Ich gebe 2 Sterne für die schöne Optik und die Verarbeitung”
What buyers complain about
“Fällt klein aus”
“beide sind gleich hart”
“Qualität mangelhaft”
“Adidas Superstar XLG Gr. 38 - mittlerweile das zweite Paar, bei dem nach nicht einmal einem Jahr das Innenfutter total zerfleddert war”
“aber meiner Meinung nach zu wenig Halt im Fersenbereich.”
“Wie kann es sein das es so schnell kaputt gehen”
“So wird es wohl ziemlich warm werden”
“Leider kein Leder, sondern Synthetik”
“Extrem harte Sohle”
“Daher ist ein Abrollen des Fußes beim Laufen meines Erachtens unmöglich”
Top return reasons
Common questions
- Is adidas superstar herren profitable to sell on Amazon Germany?
- The niche generates €56K/yr across 37 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the adidas superstar herren niche?
- 6 brands and 84 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in adidas superstar herren?
- Top complaints mined from reviews: Gesamtgröße, Hartes Gefühl, Qualität insgesamt. The return rate is 7.4% — above our launch gate.
- When does demand for adidas superstar herren peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the adidas superstar herren niche?
- Listings span €7.48–€96.81; the average listing price is €59.83 (sweet spot $15–$100). The average incumbent carries 3,730 reviews — the moat a new listing must climb.