How competitive is the Adidas Superstar Herren niche on Amazon Germany?

6 brands and 84 sellers compete in Adidas Superstar Herren on Amazon Germany. The top 5 Adidas Superstar Herren products take 41% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Adidas Superstar Herren?

Adidas Superstar Herren buyers on Amazon Germany complain most about Gesamtgröße, Hartes Gefühl, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 7.4% — above our launch gate.

What does it cost to enter the Adidas Superstar Herren niche?

Adidas Superstar Herren sells for €59.83 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €7.48–€96.81. The average incumbent carries 3,730 reviews — the moat a new listing must climb.

Adidas Superstar Herren

brand-locked demand (top 5 brands take 99% of clicks) — Adidas Superstar Herren doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

Ranks 2,262 of 2,560 Fashion niches · −11 vs the category median of 46

This niche Category average · 2,560 niches

Is Adidas Superstar Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Adidas Superstar Herren is a €56K/yr Amazon Germany market (322K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 35/100.

Adidas Superstar Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.6% over the last 90 days and 0.3% of searches end in a purchase.

€56K

revenue / yr

Units sold / yr750

Search volume / yr-6.6%322K

Conversion rate0.3%

Avg price€59.83

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 84

Top-5 product click share41%

Open market1%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 37 products

Top Adidas Superstar Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

adidas Superstar II IH8659 Unisex Sneakers White 44 EU

Price: €88.31
Rating: 4.6/5
Reviews: 250
Age: 1y ago

adidas Herren Streettalk Shoes FTWR White/Core Black/Gold Met. 43 1/3 EU

Price: €38.61
Rating: 4.5/5
Reviews: 246
Age: 7mo ago

adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU

Price: €35.81
Rating: 4.5/5
Reviews: 374
Age: 7mo ago

adidas Herren Streettalk Shoes Core Black/FTWR White/Matte Gold 44 2/3 EU

Price: €40.14
Rating: 4.5/5
Reviews: 246
Age: 7mo ago

adidas Superstar II J JH9976 Kinder Sneakers - 38 2/3 EU

Price: €72.71
Rating: 4.2/5
Reviews: 58
Age: 12mo ago

Newest

by launch date

adidas Originals Superstar Adv X Unity Unisex Schwarze Sportschuhe ID8723 43 5

Price: €71.46
Rating: 4.0/5
Reviews: 10
Age: 5mo ago

adidas Superstar ID8723 Herren-Sneaker Schwarz Schwarz 42 2/3 EU

Price: €64.45
Rating: 4.0/5
Reviews: 10
Age: 5mo ago

adidas Herren Streettalk Shoes FTWR White/Core Black/Gold Met. 43 1/3 EU

Price: €38.61
Rating: 4.5/5
Reviews: 246
Age: 7mo ago

adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU

Price: €35.81
Rating: 4.5/5
Reviews: 374
Age: 7mo ago

adidas Herren Streettalk Shoes Core Black/FTWR White/Matte Gold 44 2/3 EU

Price: €40.14
Rating: 4.5/5
Reviews: 246
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

adidas69%
adidas Originals26%
Tommy Hilfiger2%
Amazon Essentials1%
CALTO1%
Endoto1%
Open — no brand owns it (0%)

Adidas Superstar Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume322KCVR0.3%Products37Brands6Top 5 Brands99%OOS Rate4.3%Rating4.4★Reviews3,730Avg BSR#4,157

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Adidas Superstar Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

adidas superstar herren141K/yr +5.0%0.2% conv.
adidas superstar124K/yr -17.2%0.1% conv.
adidas superstar 213K/yr -15.8%0.1% conv.
superstar9K/yr -3.2%0.1% conv.
adidas superstar men7K/yr +45.8%0.4% conv.
adidas schuhe herren superstar6K/yr +4.7%0.1% conv.
adidas superstar damen schwarz7K/yr -31.5%0.5% conv.
adidas superstar 2 herren5K/yr -40.4%0.3% conv.
adidas superstars4K/yr +7.7%0.2% conv.
superstars adidas damen4K/yr -15.1%0.1% conv.

What reviews say buyers love and hate about Adidas Superstar Herren

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Gesamtgröße36%

“Super Passform”

Komfort insgesamt22%

“Super bequeme Schuhe”

Qualität insgesamt17%

“Qualität”

Preis-Leistungs-Verhältnis12%

“Preis/Leistung Top”

Form/Stil3%

“Schick, sehr Gut, wie Neu”

What buyers complain about

92% of reviews

Gesamtgröße57%

“Fällt klein aus”

Hartes Gefühl9%

“beide sind gleich hart”

Qualität insgesamt7%

“Qualität mangelhaft”

Qualität der Innensohle4%

“Adidas Superstar XLG Gr. 38 - mittlerweile das zweite Paar, bei dem nach nicht einmal einem Jahr das Innenfutter total zerfleddert war”

Fersenstütze4%

“aber meiner Meinung nach zu wenig Halt im Fersenbereich.”

Adidas Superstar Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

7.4%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

47%

2Füße fit

16%

3Breite

12%

4Farbe

5Komfort insgesamt

Common Adidas Superstar Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adidas Superstar Herren 35/100 on Amazon Germany — Skip it. The niche generates €56K/yr across 37 tracked products. 9 of 18 products launched in the last 360 days are still selling. Search demand moved -6.6% over the last 90 days.