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61

adidas shorts herren

Worth a look

Shows demand growing +200.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 97Conversion 9Competition 97Returns 33Price range 81Avg price 84Brand share 59Review moat 25Quality gap 62

Growth

Incredible+200.6%

90-day search growth — must beat 0% to launch

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Great€18.74

avg listing price — sweet spot $15–$100

Price range

Great€6.99–€51.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Okay€218K

€218K/yr · 1.6M searches

Returns

Okay5.0%

return rate — above 6% kills the launch gate

Review moat

Bad4,838.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, adidas shorts herren is a €218K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
15K–20K
avg 0–100/product
Revenue / yr
€281K–€375K
units × avg price
Launch success
52%
28 of 54 new (360d)
Conversion rate
0.7%
Avg BSR
#119
Page quality
0%
Prime
92%
Sponsored
73%
Out of stock
2.6%
Avg brand age
47 months
Avg seller age
176 days

Competition

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

354

Top-5 brand share

70%

Top 20: 93%

Top-5 click share

13%

Top 20: 31%

Open market

28%

  • adidas42%
  • NIKE17%
  • HMIYA6%
  • JustSun3%
  • Amazon Essentials3%
  • JAKO3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +200.6% search growth over the last 90 days.
125K75KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€2K2%€4K3%€7K4%€9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 242 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße27%

“Passt”

Qualität insgesamt19%

“Great Quality”

Komfort insgesamt15%

“Super Bequem”

Preis-Leistungs-Verhältnis8%

“Preis perfekt”

Übung/Sporteignung6%

“Top Sport Shorts”

Gewicht leicht4%

“Leichter Stoff”

beworben Vs Tatsächliches Produkt3%

“Wie erwartet”

Materialqualität3%

“Material auch super”

Taschen/Abteilungen2%

“Die Taschen sind praktisch für Handy oder Kleinigkeiten”

schnelltrocknend1%

“Reissverschlüsse an Seitentaschen - schnelltrocknender Stoff - idealer Reisekleidung”

What buyers complain about

Gesamtgröße31%

“Fällt kleiner aus, wenig elatisch”

Qualität insgesamt10%

“Die Qualität entspricht nicht ganz meinen Vorstellungen”

Dicke7%

“Wirkt etwas dünn”

Taschen/Abteilungen5%

“Loch in der Hosentasche”

beworben Vs Tatsächliches Produkt5%

“Ist anders als wie bei fotos”

Dünn4%

“Sehr dünn”

Nähen/Finish/Polieren3%

“Nahtfehler”

Materialqualität3%

“Das Material besteht nicht vollständig aus Baumwolle”

Farbe2%

“Farbe geht raus beim waschen”

Übung/Sporteignung2%

“Beim Sport sehr hinderlich”

Top return reasons

Gesamtgröße59%
Materialqualität9%
Qualität insgesamt5%
Dünn3%
Taschen/Abteilungen3%
Breite3%
Länge3%
Farbe3%
Transparenz2%
beworben Vs Tatsächliches Produkt2%

Common questions

Is adidas shorts herren profitable to sell on Amazon Germany?
The niche generates €218K/yr across 242 tracked products. 28 of 54 products launched in the last 360 days are still selling. 90-day search growth is +200.6%. Flapen's verdict: Worth a look (61/100).
How competitive is the adidas shorts herren niche?
45 brands and 354 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in adidas shorts herren?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Dicke. The return rate is 5.0%.
When does demand for adidas shorts herren peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.8× the quietest.
What does it cost to enter the adidas shorts herren niche?
Listings span €6.99–€51.79; the average listing price is €18.74 (sweet spot $15–$100). The average incumbent carries 4,839 reviews — the moat a new listing must climb.

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