How competitive is the Adidas Shorts Herren niche on Amazon Germany?

45 brands and 354 sellers compete in Adidas Shorts Herren on Amazon Germany. The top 5 Adidas Shorts Herren products take 13% of clicks and its top 5 brands hold 70% of demand.

What do buyers complain about in Adidas Shorts Herren?

Adidas Shorts Herren buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, Dicke, the themes mined from the niche's reviews. Its return rate is 5.0% — above our launch gate.

What does it cost to enter the Adidas Shorts Herren niche?

Adidas Shorts Herren sells for €18.74 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €6.99–€51.79. The average incumbent carries 4,839 reviews — the moat a new listing must climb.

Adidas Shorts Herren

Adidas Shorts Herren shows demand growing +200.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending High Returns

Flapen Score

Worth a look

Top 9% of 2,560 Fashion niches · +14 vs the category median of 46

This niche Category average · 2,560 niches

Is Adidas Shorts Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Adidas Shorts Herren is a €218K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 60/100.

Adidas Shorts Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +200.6% over the last 90 days and 0.7% of searches end in a purchase.

€218K

revenue / yr

Units sold / yr20K

Search volume / yr+200.6%1.6M

Conversion rate0.7%

Avg price€18.74

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers45 · 354

Top-5 product click share13%

Open market30%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 242 products

Top Adidas Shorts Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

adidas Herren Essential Three Stripes French Terry Short Shorts medium Grey Heather/Black L

Price: €19.66
Rating: 4.5/5
Reviews: 1,386
Age: 1y ago

adidas Herren Essentials Small Logo Chelsea Shorts Black/White L

Price: €13.86
Rating: 4.6/5
Reviews: 767
Age: 1y ago

Nike Herren M Nk Df Park Iii Nb K Shorts Black/White L EU

Price: €11.17
Rating: 4.4/5
Reviews: 23,471
Age: 6y ago

adidas Herren Entrada26 Training Shorts Black/White M

Price: €14.79
Rating: 4.7/5
Reviews: 18
Age: 5mo ago

adidas Herren Entrada26 Shorts Team Dark Green/White XS

Price: €12.08
Rating: 4.4/5
Reviews: 213
Age: 5mo ago

Newest

by launch date

adidas Herren Entrada26 Training Shorts Black/White M

Price: €14.79
Rating: 4.7/5
Reviews: 18
Age: 5mo ago

adidas Herren Entrada26 Shorts Team Dark Green/White XS

Price: €12.08
Rating: 4.4/5
Reviews: 213
Age: 5mo ago

adidas Herren Entrada26 Shorts Team Navy Blue 2/White M

Price: €11.27
Rating: 4.4/5
Reviews: 213
Age: 5mo ago

adidas Herren Workout Essentials Base 3 Stripes Woven Short 7 Inches Shorts Black/White M

Price: €25.46
Rating: 4.1/5
Reviews: 15
Age: 7mo ago

adidas Herren Workout Essentials Base 3-Stripes Pique Short 9Inch Shorts Black/White L Tall

Price: €25.29
Rating: 3.8/5
Reviews: 20
Age: 7mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 rising

Sellers

354

Top-5 brand share

70%

Top 20: 93%

Top-5 click share

13%

Top 20: 31%

Open market

30%

adidas41%
NIKE16%
HMIYA5%
JustSun3%
JAKO3%
Amazon Essentials2%

Adidas Shorts Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR0.7%Products242Brands45Top 5 Brands70%OOS Rate2.6%Rating4.4★Reviews4,839Avg BSR#119

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×

Top Adidas Shorts Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

adidas shorts herren298K/yr +432.4%0.7% conv.
nike shorts herren148K/yr +217.7%0.6% conv.
leinen shorts herren66K/yr >1,000%0.3% conv.
leinenhose herren kurz64K/yr >1,000%0.7% conv.
sporthose151K/yr +12.7%0.4% conv.
sporthose herren169K/yr -1.1%0.4% conv.
adidas shorts73K/yr +309.5%0.4% conv.
nike kurze hose herren63K/yr +254.5%0.6% conv.
nike shorts60K/yr +177.9%0.4% conv.
shorts für herren66K/yr +401.6%0.0% conv.

What reviews say buyers love and hate about Adidas Shorts Herren

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Gesamtgröße27%

“Passt”

Qualität insgesamt19%

“Great Quality”

Komfort insgesamt15%

“Super Bequem”

Preis-Leistungs-Verhältnis8%

“Preis perfekt”

Übung/Sporteignung6%

“Top Sport Shorts”

What buyers complain about

71% of reviews

Gesamtgröße31%

“Fällt kleiner aus, wenig elatisch”

Qualität insgesamt10%

“Die Qualität entspricht nicht ganz meinen Vorstellungen”

Dicke7%

“Wirkt etwas dünn”

Taschen/Abteilungen5%

“Loch in der Hosentasche”

beworben Vs Tatsächliches Produkt5%

“Ist anders als wie bei fotos”

Adidas Shorts Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

5.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

59%

2Materialqualität

3Qualität insgesamt

4Dünn

5Taschen/Abteilungen

Common Adidas Shorts Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adidas Shorts Herren 60/100 on Amazon Germany — Worth a look. The niche generates €218K/yr across 242 tracked products. 28 of 54 products launched in the last 360 days are still selling. Search demand moved +200.6% over the last 90 days.