Adidas 36
FailShoppers spend an estimated $46K a year here, so Adidas 36 is a Fail.
- Flapen Score
- 42 / 100Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 4642
- Market size
- €46K/yr180K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 11%top-5 click share · 33 brands · 266 sellers
Flapen Score
Adidas 36 against its category
The dotted line is the Fashion average. Past it, Adidas 36 is stronger. Inside it, weaker.
Market
The Adidas 36 market on Amazon at a glance
Shoppers on Amazon Germany searched for Adidas 36 180K times last year and spent an estimated €46K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.
- Searches, last 12 months
- 180K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 1.1%
- Market size, estimated
- €46Ka year
- Top search term
- puma kinder31K searches a year
02 · Price
A sale here is worth €22.86.
Listings sell for €22.86 on average, from €5.81 to €49.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €22.86 that is €0 to €2K a year per listing.
- Average price
- €22.86inside the $15 to $100 sweet spot
- Price range
- €5.81–€49.85
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 7.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #115 within Jungen. It carries 2,343 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 97%
- Out of stock, average day
- 2.0%
- Average rank
- #115in Jungen
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,343per listing
- Listings tracked
- 264
04 · Newcomers
21 of last year's 63 launches cleared the first-year sales bar.
63 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 63
- Successful launches
- 21Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Adidas 36 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 36 EU
- Price
- €25.75
- Rating
- 4.5/5
- Reviews
- 2,738
- Age
- 2y ago

adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 36 2/3 EU
- Price
- €20.85
- Rating
- 4.7/5
- Reviews
- 627
- Age
- 7mo ago

adidas Unisex Kinder VL Court 3.0 Shoes Core Black/Cloud White/Gum 36 EU
- Price
- €27.63
- Rating
- 4.6/5
- Reviews
- 5,654
- Age
- 2y ago

adidas Damen BREAKNET Sleek Shoes Grey one/core Black/core Black 36 EU
- Price
- €25.25
- Rating
- 4.2/5
- Reviews
- 4,436
- Age
- 1y ago

adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 36 2/3 EU
- Price
- €25.11
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 7mo ago
Trending
estimated 90-day click momentum
adidas Damen BREAKNET Sleek Shoes Grey one/core Black/core Black 36 EU
- Price
- €25.25
- Rating
- 4.2/5
- Reviews
- 4,436
- Age
- 1y ago

adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Core Black/Core Black 36 2/3 EU
- Price
- €22.83
- Rating
- 4.5/5
- Reviews
- 2,740
- Age
- 2y ago

Amazon Essentials Unisex Kinder Niedrige Schnür-Sneaker Turnschuhe für Jungen und Mädchen Weiß 37 EU
- Price
- €20.80
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 6mo ago

PUMA Unisex Kinder Anzarun Lite Ac Inf Turnschuhe Peacoat Puma White 23 EU
- Price
- €18.32
- Rating
- 4.6/5
- Reviews
- 3,589
- Age
- 2y ago

adidas Unisex Daily 4.0 Shoes Clay/Core Black/Core White 36 EU
- Price
- €18.28
- Rating
- 4.6/5
- Reviews
- 4,271
- Age
- 1y ago
Newest
by launch date
Amazon Essentials Unisex Kinder Niedrige Schnür-Sneaker Turnschuhe für Jungen und Mädchen Weiß 37 EU
- Price
- €20.80
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 6mo ago

adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 36 2/3 EU
- Price
- €20.85
- Rating
- 4.7/5
- Reviews
- 627
- Age
- 7mo ago

adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 36 2/3 EU
- Price
- €25.11
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 7mo ago

adidas Damen Grand Court Base 3.0 Shoes FTWR White/Cyber Met./FTWR White 39 1/3 EU
- Price
- €30.13
- Rating
- 4.4/5
- Reviews
- 266
- Age
- 7mo ago

adidas Unisex Kinder Hoops Classic J Shoes FTWR White/FTWR White/Grey Two 36 2/3 EU
- Price
- €26.23
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 11% of clicks, no more. An open shelf where new products get seen.
Brands
33 rising
Sellers
266
Est. top-5 brand share
81%
Top 20: 97%
Est. top-5 click share
11%
Top 20: 26%
Open market
24%
- adidas47%
- PUMA18%
- KKTOTO3%
- hummel3%
- Amazon Essentials3%
- Champion2%
Demand
Adidas 36 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jun · busiest ÷ quietest = 5.3× · 9 of 12 months tracked
Search terms
Top Adidas 36 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puma kinder31K/yr
- adidas 3617K/yr
- schuhe 3614K/yr
- sneaker weiß kinder12K/yr
- sneaker 2910K/yr
- adidas schuhe 369K/yr
- sneaker 289K/yr
- sneaker 308K/yr
- adidas 36 jungen8K/yr
- sneaker 279K/yr
Reviews and returns
What reviews say buyers love and hate about Adidas 36
We read the reviews and the return reasons for every product selling here.
“fällt kleiner aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adidas 36 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









