adidas 36
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible€22.86avg listing price — sweet spot $15–$100
Price range
Great€5.81–€49.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,342.98avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€46K€46K/yr · 180K searches
According to Flapen's Amazon Germany niche tracking, adidas 36 is a €46K/yr Amazon Germany market (180K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
adidas 36 market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- €46K–€57K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 73%
- Out of stock
- 2.0%
- Avg brand age
- 40 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
266
Top-5 brand share
81%
Top 20: 97%
Top-5 click share
11%
Top 20: 26%
Open market
24%
- adidas47%
- PUMA18%
- KKTOTO3%
- hummel3%
- Amazon Essentials3%
- Champion2%
Demand
Weekly Amazon search volume, last 40 weeks — +1.2% search growth over the last 90 days.Top adidas 36 search terms
- puma kinder31K/yr
- adidas 3617K/yr
- schuhe 3614K/yr
- sneaker weiß kinder12K/yr
- sneaker 2910K/yr
- adidas schuhe 369K/yr
- sneaker 289K/yr
- sneaker 308K/yr
- adidas 36 jungen8K/yr
- sneaker 279K/yr
Top adidas 36 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 36 EU
adidas€25.754.5★2,738 rev
adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 36 2/3 EU
adidas€20.854.7★627 rev
adidas Unisex Kinder VL Court 3.0 Shoes Core Black/Cloud White/Gum 36 EU
adidas€27.634.6★5,654 rev
adidas Damen BREAKNET Sleek Shoes Grey one/core Black/core Black 36 EU
adidas€25.254.2★4,436 rev
adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 36 2/3 EU
adidas€25.114.6★408 rev
Newest
by launch date
Amazon Essentials Unisex Kinder Niedrige Schnür-Sneaker Turnschuhe für Jungen und Mädchen Weiß 37 EU
Amazon Essentials€20.80115 rev
adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 36 2/3 EU
adidas€20.85627 rev
adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 36 2/3 EU
adidas€25.11408 rev
adidas Damen Grand Court Base 3.0 Shoes FTWR White/Cyber Met./FTWR White 39 1/3 EU
adidas€30.13266 rev
adidas Unisex Kinder Hoops Classic J Shoes FTWR White/FTWR White/Grey Two 36 2/3 EU
adidas€26.2394 rev
Trending
90-day click momentumadidas Damen BREAKNET Sleek Shoes Grey one/core Black/core Black 36 EU
adidas€25.254.2★
adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Core Black/Core Black 36 2/3 EU
adidas€22.834.5★
Amazon Essentials Unisex Kinder Niedrige Schnür-Sneaker Turnschuhe für Jungen und Mädchen Weiß 37 EU
Amazon Essentials€20.804.4★
PUMA Unisex Kinder Anzarun Lite Ac Inf Turnschuhe Peacoat Puma White 23 EU
PUMA€18.324.6★
adidas Unisex Daily 4.0 Shoes Clay/Core Black/Core White 36 EU
adidas€18.284.6★
What buyers say about adidas 36
What buyers praise and complain about, mined from review topics.What buyers love
“Super Passform”
“Gewohnt super Qualität”
“Ultra bequem”
“Preis-Leistung super”
“Federleichte Lieblingsschuhe”
“Top Farbe”
“So wie beschrieben immer wieder gerne”
“Perfekt zum Sportunterricht”
“Amazon Basics setzt hier bewusst auf einen zeitlosen Look, der schlicht und dennoch elegant wirkt”
“robust”
What buyers complain about
“fällt kleiner aus”
“Einen Tag in der Kita getragen, schon kaputt”
“Qualität ungenügend”
“Sie sind nicht so robust”
“ziemlich starr/hart”
“Nachkaufprodukt”
“ist aber für den täglichen Gebrauch auf dem Spielplatz oder beim Toben nicht optimal.”
“Sohle extrem rutschig”
“Leider der Schock, Schuhe sind / waren schon getragen, kaputt und verschmutzt bzw abgenutzt”
“Hose durchsichtig”
Top return reasons
Common questions
- Is adidas 36 profitable to sell on Amazon Germany?
- The niche generates €46K/yr across 264 tracked products. 21 of 63 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the adidas 36 niche?
- 33 brands and 266 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in adidas 36?
- Top complaints mined from reviews: Gesamtgröße, Haltbarkeit, Qualität insgesamt. The return rate is 7.9% — above our launch gate.
- What does it cost to enter the adidas 36 niche?
- Listings span €5.81–€49.85; the average listing price is €22.86 (sweet spot $15–$100). The average incumbent carries 2,343 reviews — the moat a new listing must climb.