How competitive is the Adidas 36 niche on Amazon Germany?

33 brands and 266 sellers compete in Adidas 36 on Amazon Germany. The top 5 Adidas 36 products take 11% of clicks and its top 5 brands hold 81% of demand.

What does it cost to enter the Adidas 36 niche?

Adidas 36 sells for €22.86 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €5.81–€49.85. The average incumbent carries 2,343 reviews — the moat a new listing must climb.

Adidas 36

a small market ($46K/yr) — Adidas 36 doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46

This niche Category average · 2,560 niches

Is Adidas 36 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Adidas 36 is a €46K/yr Amazon Germany market (180K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 42/100.

Adidas 36: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.2% over the last 90 days and 1.1% of searches end in a purchase.

€46K

revenue / yr

Units sold / yr3K

Search volume / yr+1.2%180K

Conversion rate1.1%

Avg price€22.86

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers33 · 266

Top-5 product click share11%

Open market19%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 264 products

Top Adidas 36 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 36 EU

Price: €25.75
Rating: 4.5/5
Reviews: 2,738
Age: 2y ago

adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 36 2/3 EU

Price: €20.85
Rating: 4.7/5
Reviews: 627
Age: 7mo ago

adidas Unisex Kinder VL Court 3.0 Shoes Core Black/Cloud White/Gum 36 EU

Price: €27.63
Rating: 4.6/5
Reviews: 5,654
Age: 2y ago

adidas Damen BREAKNET Sleek Shoes Grey one/core Black/core Black 36 EU

Price: €25.25
Rating: 4.2/5
Reviews: 4,436
Age: 1y ago

adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 36 2/3 EU

Price: €25.11
Rating: 4.6/5
Reviews: 408
Age: 7mo ago

Newest

by launch date

Amazon Essentials Unisex Kinder Niedrige Schnür-Sneaker Turnschuhe für Jungen und Mädchen Weiß 37 EU

Price: €20.80
Rating: 4.4/5
Reviews: 115
Age: 6mo ago

adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 36 2/3 EU

Price: €20.85
Rating: 4.7/5
Reviews: 627
Age: 7mo ago

adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 36 2/3 EU

Price: €25.11
Rating: 4.6/5
Reviews: 408
Age: 7mo ago

adidas Damen Grand Court Base 3.0 Shoes FTWR White/Cyber Met./FTWR White 39 1/3 EU

Price: €30.13
Rating: 4.4/5
Reviews: 266
Age: 7mo ago

adidas Unisex Kinder Hoops Classic J Shoes FTWR White/FTWR White/Grey Two 36 2/3 EU

Price: €26.23
Rating: 4.3/5
Reviews: 94
Age: 7mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

266

Top-5 brand share

81%

Top 20: 97%

Top-5 click share

11%

Top 20: 26%

Open market

24%

adidas47%
PUMA18%
KKTOTO3%
hummel3%
Amazon Essentials3%
Champion2%

Adidas 36 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume180KCVR1.1%Products264Brands33Top 5 Brands81%OOS Rate2.0%Rating4.5★Reviews2,343Avg BSR#115

Top Adidas 36 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

puma kinder31K/yr +69.7%0.2% conv.
adidas 3617K/yr -0.3%0.9% conv.
schuhe 3614K/yr +8.9%0.4% conv.
sneaker weiß kinder12K/yr +11.7%0.3% conv.
sneaker 2910K/yr -15.1%0.5% conv.
adidas schuhe 369K/yr -12.7%1.1% conv.
sneaker 289K/yr -22.1%1.3% conv.
sneaker 308K/yr -6.5%0.3% conv.
adidas 36 jungen8K/yr -14.3%1.9% conv.
sneaker 279K/yr -30.5%1.3% conv.

What reviews say buyers love and hate about Adidas 36

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Gesamtgröße24%

“Super Passform”

Qualität insgesamt19%

“Gewohnt super Qualität”

Komfort insgesamt19%

“Ultra bequem”

Preis-Leistungs-Verhältnis8%

“Preis-Leistung super”

Gewicht leicht5%

“Federleichte Lieblingsschuhe”

What buyers complain about

74% of reviews

Gesamtgröße39%

“fällt kleiner aus”

Haltbarkeit10%

“Einen Tag in der Kita getragen, schon kaputt”

Qualität insgesamt10%

“Qualität ungenügend”

Stärke3%

“Sie sind nicht so robust”

Hartes Gefühl3%

“ziemlich starr/hart”

Adidas 36 return rate & reasons

Why buyers send it back, as a share of all return requests.

7.9%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

60%

2Füße fit

12%

3Breite

4Farbe

5Materialqualität

Common Adidas 36 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adidas 36 42/100 on Amazon Germany — Skip it. The niche generates €46K/yr across 264 tracked products. 21 of 63 products launched in the last 360 days are still selling. Search demand moved +1.2% over the last 90 days.

Adidas 36 buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 7.9% — above our launch gate.