Is Adidas 36 profitable to sell on Amazon Germany?

Flapen scores Adidas 36 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €46K a year across 264 tracked products. 21 of the 63 products launched in the last year cleared the first-year sales bar. Search demand grew +1.2% in the last 90 days.

How competitive is the Adidas 36 niche on Amazon Germany?

33 brands and 266 sellers compete in Adidas 36 on Amazon Germany. The top 5 Adidas 36 products take 11% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Adidas 36?

Adidas 36 buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, and Qualität insgesamt. An estimated 7.9% of orders come back, which is high.

What does it cost to enter the Adidas 36 niche?

Adidas 36 sells for €22.86 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.81 to €49.85. The average product has 2,343 reviews, the count a new listing must catch up to.

Adidas 36

Fail

Shoppers spend an estimated $46K a year here, so Adidas 36 is a Fail.

Filters High Returns

Flapen Score: 42
42 / 100Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size: €46K/yr180K searches / yr
90-day growth: +1.2%search demand this quarter
Competition: 11%top-5 click share · 33 brands · 266 sellers

Flapen Score

Adidas 36 against its category

The dotted line is the Fashion average. Past it, Adidas 36 is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Adidas 36 market on Amazon at a glance

Shoppers on Amazon Germany searched for Adidas 36 180K times last year and spent an estimated €46K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months: 180K
Growth, 90 days vs prior 90: +1.2%
Conversion, latest week: 1.1%
Market size, estimated: €46Ka year
Top search term: puma kinder31K searches a year

02 · Price

A sale here is worth €22.86.

Listings sell for €22.86 on average, from €5.81 to €49.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €22.86 that is €0 to €2K a year per listing.

Average price: €22.86inside the $15 to $100 sweet spot
Price range: €5.81–€49.85
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 7.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #115 within Jungen. It carries 2,343 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 97%
Out of stock, average day: 2.0%
Average rank: #115in Jungen
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 2,343per listing
Listings tracked: 264

04 · Newcomers

21 of last year's 63 launches cleared the first-year sales bar.

63 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 63
Successful launches: 21Amazon's first-year sales bar
Average brand age: 40 months

Products

Top Adidas 36 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

266

Top-5 brand share

81%

Top 20: 97%

Top-5 click share

11%

Top 20: 26%

Open market

24%

Brand 147%
Brand 218%
Brand 33%
Brand 43%
Brand 53%
Brand 62%

Demand

Adidas 36 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Jun · busiest ÷ quietest = 5.3× · 9 of 12 months tracked

Search terms

Top Adidas 36 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

puma kinder31K/yr +69.7%0.2% conv.
adidas 3617K/yr -0.3%0.9% conv.
schuhe 3614K/yr +8.9%0.4% conv.
sneaker weiß kinder12K/yr +11.7%0.3% conv.
sneaker 2910K/yr -15.1%0.5% conv.
adidas schuhe 369K/yr -12.7%1.1% conv.
sneaker 289K/yr -22.1%1.3% conv.
sneaker 308K/yr -6.5%0.3% conv.
adidas 36 jungen8K/yr -14.3%1.9% conv.
sneaker 279K/yr -30.5%1.3% conv.

Reviews and returns

What reviews say buyers love and hate about Adidas 36

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gesamtgröße”

39%of negative reviews mention “Gesamtgröße”

7.9%of orders come back

“fällt kleiner aus”

A buyer, on “Gesamtgröße”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Adidas 36 questions

Answered from the same tracked data.

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