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Abendkleid

Maybe

The top 5 products take only 12% of clicks. But an estimated 20.6% of orders come back, so Abendkleid is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,560 Fashion niches · +15 vs the category median of 46
Market size
€170K/yr8.2M searches / yr
90-day growth
+63.0%search demand this quarter
Competition
12%top-5 click share · 58 brands · 87 sellers

Flapen Score

Abendkleid against its category

The dotted line is the Fashion average. Past it, Abendkleid is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Abendkleid market on Amazon at a glance

Shoppers on Amazon Germany searched for Abendkleid 8.2M times last year and spent an estimated €170K. The top 5 brands take 41% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €170K a year.

Searches, last 12 months
8.2M
Growth, 90 days vs prior 90
+63.0%
Conversion, latest week
0.1%
Market size, estimated
€170Ka year
Peak month
June1.5× the quietest month
Top search term
damenkleidung1.9M searches a year

02 · Price

A sale here is worth €41.28.

Listings sell for €41.28 on average, from €5.30 to €117.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €41.28 that is €0 to €4K a year per listing.

Average price
€41.28inside the $15 to $100 sweet spot
Price range
€5.30–€117.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
20.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #149 within Kleider. It carries 1,512 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
90%
Out of stock, average day
2.8%
Average rank
#149in Kleider
Average rating
4.02 starsAmazon Germany average 4.37 stars
Average reviews
1,512per listing
Listings tracked
204

04 · Newcomers

6 of last year's 57 launches cleared the first-year sales bar.

57 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
57
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Abendkleid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

58 falling

Sellers

87

Top-5 brand share

41%

Top 20: 80%

Top-5 click share

12%

Top 20: 32%

Open market

55%

  • Brand 112%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 64%

Demand

Abendkleid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Abendkleid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • damenkleidung1.9M/yr
  • kleid hochzeitsgast damen655K/yr
  • abendkleid1.2M/yr
  • cocktailkleid damen730K/yr
  • hochzeitsgast kleid damen423K/yr
  • abendkleider729K/yr
  • festliche kleider für damen374K/yr
  • abendkleid damen285K/yr
  • wedding guest dress174K/yr
  • kleider damen festlich214K/yr

Reviews and returns

What reviews say buyers love and hate about Abendkleid

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Gesamtgröße”
18%of negative reviews mention “Gesamtgröße”
20.6%of orders come back
“zu klein ausgefallen”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Abendkleid questions

Answered from the same tracked data.