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Abaya

Fail

Demand is soft, at -61.8% this quarter, so Abaya is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€33K/yr662K searches / yr
90-day growth
-61.8%search demand this quarter
Competition
23%top-5 click share · 14 brands · 15 sellers

Flapen Score

Abaya against its category

The dotted line is the Fashion average. Past it, Abaya is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Abaya market on Amazon at a glance

Shoppers on Amazon Germany searched for Abaya 662K times last year and spent an estimated €33K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 662K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
662K
Growth, 90 days vs prior 90
-61.8%
Conversion, latest week
0.2%
Market size, estimated
€33Ka year
Peak month
March3.5× the quietest month
Top search term
abaya113K searches a year

02 · Price

A sale here is worth €29.50.

Listings sell for €29.50 on average, from €10.24 to €44.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €29.50 that is €0 to €3K a year per listing.

Average price
€29.50inside the $15 to $100 sweet spot
Price range
€10.24–€44.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
9.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #2,115 within Kleider. It carries 173 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
94%
Out of stock, average day
4.8%
Average rank
#2,115in Kleider
Average rating
4.06 starsAmazon Germany average 4.37 stars
Average reviews
173per listing
Listings tracked
88

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Abaya products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

15

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

23%

Top 20: 51%

Open market

26%

  • Brand 121%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 69%

Demand

Abaya search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 3.5×

Search terms

Top Abaya search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • abaya113K/yr
  • abaya damen139K/yr
  • gebetskleidung für frauen120K/yr
  • muslimische kleider damen45K/yr
  • hijab kleid37K/yr
  • abaya damen elegant20K/yr
  • tesettür giyim10K/yr
  • hijab kleider12K/yr
  • namaz elbisesi kadin28K/yr
  • islamische kleidung damen14K/yr

Reviews and returns

What reviews say buyers love and hate about Abaya

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
9.7%of orders come back
“Fällt sehr groß aus”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Abaya questions

Answered from the same tracked data.