Is 90er profitable to sell on Amazon Germany?

Flapen scores 90er 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €58K a year across 132 tracked products. 2 of the 21 products launched in the last year cleared the first-year sales bar. Search demand grew -29.6% in the last 90 days.

How competitive is the 90er niche on Amazon Germany?

68 brands and 104 sellers compete in 90er on Amazon Germany. The top 5 90er products take 16% of clicks, and the top 5 brands take 42%.

What do buyers complain about in 90er?

90er buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Materialqualität. An estimated 4.8% of orders come back.

When does demand for 90er peak?

Search demand for 90er on Amazon Germany peaks in Feb, and the busiest month runs 1.7× the quietest.

What does it cost to enter the 90er niche?

90er sells for €15.51 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €3.24 to €38.87. The average product has 411 reviews, the count a new listing must catch up to.

90er

Maybe

The top 5 products take only 16% of clicks. But demand is soft, at -29.6% this quarter, so 90er is a Maybe.

Filters No Dominant Brand

Flapen Score: 50
50 / 100Top 35% of 2,560 Fashion niches · +4 vs the category median of 46
Market size: €58K/yr427K searches / yr
90-day growth: -29.6%search demand this quarter
Competition: 16%top-5 click share · 68 brands · 104 sellers

Flapen Score

90er against its category

The dotted line is the Fashion average. Past it, 90er is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The 90er market on Amazon at a glance

Shoppers on Amazon Germany searched for 90er 427K times last year and spent an estimated €58K. The top 5 brands take 42% of clicks. Demand peaks in Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 427K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.

Searches, last 12 months: 427K
Growth, 90 days vs prior 90: -29.6%
Conversion, latest week: 0.9%
Market size, estimated: €58Ka year
Peak month: February1.7× the quietest month
Top search term: 90er95K searches a year

02 · Price

A sale here is worth €15.51.

Listings sell for €15.51 on average, from €3.24 to €38.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €15.51 that is €0 to €2K a year per listing.

Average price: €15.51inside the $15 to $100 sweet spot
Price range: €3.24–€38.87
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 4.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #430 within Accessoires. It carries 411 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 95%
Out of stock, average day: 6.6%
Average rank: #430in Accessoires
Average rating: 4.24 starsAmazon Germany average 4.37 stars
Average reviews: 411per listing
Listings tracked: 132

04 · Newcomers

2 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 21
Successful launches: 2Amazon's first-year sales bar
Average brand age: 29 months

Products

Top 90er products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

68 falling

Sellers

104

Top-5 brand share

42%

Top 20: 73%

Top-5 click share

16%

Top 20: 37%

Open market

53%

Brand 112%
Brand 28%
Brand 38%
Brand 47%
Brand 57%
Brand 64%

Demand

90er search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top 90er search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

90er95K/yr -12.2%0.6% conv.
90er jahre accessoires87K/yr -38.3%1.9% conv.
mode der 90er jahre30K/yr -20.5%0.2% conv.
2000er jahre outfit damen24K/yr -24.2%0.2% conv.
90s24K/yr -3.6%0.3% conv.
90er party56K/yr -62.8%0.5% conv.
90er accessoires damen13K/yr -30.0%2.1% conv.
90er shirt damen10K/yr -20.5%0.2% conv.
90er jahre kleid8K/yr +11.0%0.1% conv.
90er tshirt damen9K/yr -31.8%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about 90er

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gesamtgröße”

25%of negative reviews mention “Qualität insgesamt”

4.8%of orders come back

“Müll”

A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

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FAQ

Common 90er questions

Answered from the same tracked data.

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