Is 40 Geburtstag Männer profitable to sell on Amazon Germany?

Flapen scores 40 Geburtstag Männer 38 out of 100 on Amazon Germany, a Fail. Shoppers spend €243K a year across 15 tracked products. 4 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -3.2% in the last 90 days.

How competitive is the 40 Geburtstag Männer niche on Amazon Germany?

13 brands and 16 sellers compete in 40 Geburtstag Männer on Amazon Germany. The top 5 40 Geburtstag Männer products take 76% of clicks, and the top 5 brands take 82%.

What do buyers complain about in 40 Geburtstag Männer?

40 Geburtstag Männer buyers on Amazon Germany complain most about Gesamtgröße, Haftung/Klebrigkeit, and Montage/Installation. An estimated 0.7% of orders come back.

When does demand for 40 Geburtstag Männer peak?

Search demand for 40 Geburtstag Männer on Amazon Germany peaks in Jan, and the busiest month runs 1.9× the quietest.

What does it cost to enter the 40 Geburtstag Männer niche?

40 Geburtstag Männer sells for €10.90 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.96 to €18.85. The average product has 1,525 reviews, the count a new listing must catch up to.

40 Geburtstag Männer

Fail

The top 5 products take 76% of clicks, so 40 Geburtstag Männer is a Fail.

Flapen Score: 38
38 / 100Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size: €243K/yr1.1M searches / yr
90-day growth: -3.2%search demand this quarter
Competition: 76%top-5 click share · 13 brands · 16 sellers

Flapen Score

40 Geburtstag Männer against its category

The dotted line is the Fashion average. Past it, 40 Geburtstag Männer is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The 40 Geburtstag Männer market on Amazon at a glance

Shoppers on Amazon Germany searched for 40 Geburtstag Männer 1.1M times last year and spent an estimated €243K. The top 5 brands take 82% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €243K a year.

Searches, last 12 months: 1.1M
Growth, 90 days vs prior 90: -3.2%
Conversion, latest week: 2.0%
Market size, estimated: €243Ka year
Peak month: January1.9× the quietest month
Top search term: 40 geburtstag männer478K searches a year

02 · Price

A sale here is worth €10.90.

Listings sell for €10.90 on average, from €4.96 to €18.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €10.90 that is €8K to €11K a year per listing.

Average price: €10.90under the $15 to $100 sweet spot
Price range: €4.96–€18.85
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 750–1,000
Revenue per listing a year: €8K–€11K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #152 within Kleidung für spezielle Anlässe. It carries 1,525 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 100%
Out of stock, average day: 7.1%
Average rank: #152in Kleidung für spezielle Anlässe
Average rating: 4.60 starsAmazon Germany average 4.37 stars
Average reviews: 1,525per listing
Listings tracked: 15

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 4Amazon's first-year sales bar
Average brand age: 28 months

Products

Top 40 Geburtstag Männer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

16%

Brand 148%
Brand 219%
Brand 38%
Brand 43%
Brand 53%
Brand 63%
Open — no brand owns it (7 brands, 16%)

Demand

40 Geburtstag Männer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top 40 Geburtstag Männer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

40 geburtstag männer478K/yr -2.4%1.2% conv.
40. geburtstag männer127K/yr -8.8%1.3% conv.
geschenke zum 40 geburtstag mann87K/yr +5.5%0.6% conv.
geschenk 40 geburtstag mann84K/yr +2.8%1.3% conv.
geschenk zum 40 geburtstag mann46K/yr -4.5%0.8% conv.
geburtstag 40 mann37K/yr -7.1%1.6% conv.
40er geburtstag mann29K/yr +5.6%1.4% conv.
geschenk mann 40 geburtstag29K/yr -11.3%1.1% conv.
geburtstagsgeschenk für männer 4022K/yr +1.9%1.0% conv.
40 geburtstag mann23K/yr -14.7%0.8% conv.

Reviews and returns

What reviews say buyers love and hate about 40 Geburtstag Männer

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Geschenk Zweck”

27%of negative reviews mention “Gesamtgröße”

0.7%of orders come back

“Fällt klein aus”

A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common 40 Geburtstag Männer questions

Answered from the same tracked data.

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