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2. Geburtstag Mädchen

a small market ($43K/yr) — 2. Geburtstag Mädchen doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46

Market size 11Growth 23Conversion 24Competition 56Returns 95Price range 17Avg price 37Brand share 50Review moat 91Quality gap 65
This niche Category average · 2,560 niches

Is 2. Geburtstag Mädchen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 2. Geburtstag Mädchen is a €43K/yr Amazon Germany market (214K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Jul. Verdict: Skip it — 44/100.

2. Geburtstag Mädchen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.9% over the last 90 days and 1.9% of searches end in a purchase.

€43K

revenue / yr

Units sold / yr5K
Search volume / yr-4.9%214K
Conversion rate1.9%
Avg price€10.40

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers18 · 55
Top-5 product click share51%
Open market25%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement100%
New entrants (1y)10· 0 succeeded
Avg rating4.4★
Avg reviews185

Top 2. Geburtstag Mädchen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€4K€9K€13K€17K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

55

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

21%

  • BOUTIKOME29%
  • CM C&M WODRO25%
  • TaimeiMao9%
  • HapplioPlay6%
  • NEUFOOD5%
  • batnite4%

2. Geburtstag Mädchen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume214KCVR1.9%Products27Brands18Top 5 Brands75%OOS Rate13.1%Rating4.4★Reviews185Avg BSR#90
8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul · busiest ÷ quietest = 2.0×

Top 2. Geburtstag Mädchen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 2. geburtstag mädchen41K/yr
  • 2 geburtstag mädchen33K/yr
  • deko 2. geburtstag mädchen30K/yr
  • geburtstagsdeko 2 jahre mädchen34K/yr
  • geburtstag 2 jahre mädchen30K/yr
  • geburtstagsdeko mädchen 2 jahre16K/yr
  • geburtstag mädchen 2 jahre9K/yr
  • deko 2 geburtstag mädchen7K/yr
  • 2 geburtstag mädchen deko8K/yr
  • 2. geburtstag mädchen deko6K/yr

What reviews say buyers love and hate about 2. Geburtstag Mädchen

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Qualität insgesamt24%

Super Qualität

Farbe14%

guter Farbauswahl ansprechend

Preis-Leistungs-Verhältnis10%

Preis Leistung Ok

Haltbarkeit9%

hält trotzdem gut

Gesamtgröße8%

Die Passform ist für zweijährige Kinder ideal

What buyers complain about

77% of reviews
Qualität insgesamt26%

Schlechte Qualität und Altölgeruch

Geruch15%

Riecht ungesund

Inflation/Deflation11%

Ballon platzt oder fliegt nicht trotz helium

Haltbarkeit6%

Außerdem ist die Luft am zweiten Tag rausgegangen und sie sehen nicht mehr schön aus

beworben Vs Tatsächliches Produkt6%

Schade, nicht wie abgebildet

2. Geburtstag Mädchen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Farbe
13%
3Qualität insgesamt
11%
4Defekt Material/Teile
6%
5Inflation/Deflation
6%

Common 2. Geburtstag Mädchen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 2. Geburtstag Mädchen 44/100 on Amazon Germany — Skip it. The niche generates €43K/yr across 27 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -4.9% over the last 90 days.
Search demand for 2. Geburtstag Mädchen on Amazon Germany peaks in Jan–Jul, where the busiest month runs 2.0× the quietest.