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18. Geburtstag Mädchen

18. Geburtstag Mädchen shows low returns (0.7%), but a small market ($46K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 35% of 2,560 Fashion niches · +4 vs the category median of 46

Market size 12Growth 16Conversion 29Competition 78Returns 96Price range 49Avg price 43Brand share 89Review moat 81Quality gap 37
This niche Category average · 2,560 niches

Is 18. Geburtstag Mädchen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 18. Geburtstag Mädchen is a €46K/yr Amazon Germany market (177K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Worth a look — 50/100.

18. Geburtstag Mädchen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.7% over the last 90 days and 2.3% of searches end in a purchase.

€46K

revenue / yr

Units sold / yr4K
Search volume / yr-18.7%177K
Conversion rate2.3%
Avg price€11.16

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers40 · 49
Top-5 product click share37%
Open market54%
Avg brand age21 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement93%
New entrants (1y)32· 5 succeeded
Avg rating4.5★
Avg reviews376

Top 18. Geburtstag Mädchen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

49

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

37%

Top 20: 74%

Open market

50%

  • Giftota14%
  • Epessa10%
  • ePicsoa9%
  • owlfun7%
  • Leboria6%
  • Awfrky5%

18. Geburtstag Mädchen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume177KCVR2.3%Products54Brands40Top 5 Brands46%OOS Rate12.4%Rating4.5★Reviews376Avg BSR#114
70K50KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.4×

Top 18. Geburtstag Mädchen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • geschenk zum 18 geburtstag mädchen50K/yr
  • geschenk 18. geburtstag mädchen20K/yr
  • 18 geburtstag mädchen geschenk15K/yr
  • geschenk 18 geburtstag tochter14K/yr
  • geburtstagsgeschenk 18 mädchen15K/yr
  • geschenke für 18 jährige mädchen20K/yr
  • geschenk für 18 jährige mädchen17K/yr
  • geschenke zum 18. geburtstag mädchen9K/yr
  • 18 geburtstag geschenk mädchen8K/yr
  • geschenk mädchen 18 jahre9K/yr

What reviews say buyers love and hate about 18. Geburtstag Mädchen

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Geschenk Zweck31%

Top Geschenk super Idee

Qualität insgesamt15%

Super Produkt alles gut

beworben Vs Tatsächliches Produkt10%

Alles was auf dem Foto ist(ausser Geld) mit dabei. An komplett alles gedacht! Mega.

Design insgesamt8%

Das Buch ist in einem stilvollen schwarzen Design gehalten, was elegant wirkt

Spaß/Unterhaltungserlebnis7%

Lustiges Buch

What buyers complain about

70% of reviews
Gesamtgröße21%

Die beiliegenden Geldhalterungen passen leider nicht gut

Montage/Installation9%

festgestellt, dass es anders zusammengesetzt ist als beschrieben: Die Tütchen, wo die Fotos rein sollten, haben komplett gefehlt.

Geschenk Zweck7%

Geldgeschenk

Akkulaufzeit6%

Batterie der Lichterkette hält nicht lange, sollte man erst kurz vor dem verschenken einschalten

Funktionalität insgesamt6%

ohne Funktion

18. Geburtstag Mädchen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
28%
2Defekt Material/Teile
13%
3Funktionalität insgesamt
13%
4Qualität insgesamt
10%
5beworben Vs Tatsächliches Produkt
6%

Common 18. Geburtstag Mädchen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 18. Geburtstag Mädchen 50/100 on Amazon Germany — Worth a look. The niche generates €46K/yr across 54 tracked products. 5 of 32 products launched in the last 360 days are still selling. Search demand moved -18.7% over the last 90 days.
Search demand for 18. Geburtstag Mädchen on Amazon Germany peaks in Jul–Aug–Nov, where the busiest month runs 2.4× the quietest.