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12 Geburtstag Mädchen

Fail

Shoppers spend an estimated $46K a year here, so 12 Geburtstag Mädchen is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€46K/yr142K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
52%top-5 click share · 22 brands · 24 sellers

Flapen Score

12 Geburtstag Mädchen against its category

The dotted line is the Fashion average. Past it, 12 Geburtstag Mädchen is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Geburtstag Mädchen market on Amazon at a glance

Shoppers on Amazon Germany searched for 12 Geburtstag Mädchen 142K times last year and spent an estimated €46K. The top 5 brands take 56% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
4.2%
Market size, estimated
€46Ka year
Peak month
January1.9× the quietest month
Top search term
12 geburtstag mädchen30K searches a year

02 · Price

A sale here is worth €7.69.

Listings sell for €7.69 on average, from €3.34 to €16.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €7.69 that is €769 to €2K a year per listing.

Average price
€7.69under the $15 to $100 sweet spot
Price range
€3.34–€16.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€769–€2K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #334 within Kleidung für spezielle Anlässe. It carries 509 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#334in Kleidung für spezielle Anlässe
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
509per listing
Listings tracked
24

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top 12 Geburtstag Mädchen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

€0€5K€9K€14K€19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

24

Est. top-5 brand share

56%

Top 20: 97%

Est. top-5 click share

52%

Top 20: 93%

Open market

40%

  • Belloxis35%
  • Fechy8%
  • Meleager5%
  • Runyuzi5%
  • TaimeiMao4%
  • Montrestar4%

Demand

12 Geburtstag Mädchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top 12 Geburtstag Mädchen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 12 geburtstag mädchen30K/yr
  • deko 12 geburtstag mädchen19K/yr
  • 12. geburtstag mädchen19K/yr
  • geburtstag 12 jahre mädchen18K/yr
  • geburtstagsdeko 12 jahre mädchen19K/yr
  • 12 jahre10K/yr
  • geburtstagsdeko 127K/yr
  • 12 geburtstag mädchen deko7K/yr
  • geburtstagsdeko mädchen 12 jahre7K/yr
  • luftballon 12 geburtstag mädchen6K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Geburtstag Mädchen

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Spaß/Unterhaltungserlebnis”
27%of negative reviews mention “Haltbarkeit”
0.8%of orders come back
“Haben länger als 1 Woche gehalten”
A buyer, on “Haltbarkeit”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 12 Geburtstag Mädchen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data