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12 Geburtstag Mädchen

a small market ($46K/yr) — 12 Geburtstag Mädchen doesn't clear our bar today.

Flapen Score

48
Skip it

Top 42% of 2,560 Fashion niches · +2 vs the category median of 46

Market size 12Growth 21Conversion 52Competition 55Returns 96Price range 12Avg price 21Brand share 79Review moat 75Quality gap 67
This niche Category average · 2,560 niches

Is 12 Geburtstag Mädchen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 12 Geburtstag Mädchen is a €46K/yr Amazon Germany market (142K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.

12 Geburtstag Mädchen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.5% over the last 90 days and 4.2% of searches end in a purchase.

€46K

revenue / yr

Units sold / yr8K
Search volume / yr-8.5%142K
Conversion rate4.2%
Avg price€7.69

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers22 · 24
Top-5 product click share52%
Open market44%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement92%
New entrants (1y)6· 0 succeeded
Avg rating4.3★
Avg reviews509

Top 12 Geburtstag Mädchen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€9K€14K€19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

24

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

52%

Top 20: 93%

Open market

40%

  • Belloxis35%
  • Fechy8%
  • Meleager5%
  • Runyuzi5%
  • TaimeiMao4%
  • Montrestar4%

12 Geburtstag Mädchen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume142KCVR4.2%Products24Brands22Top 5 Brands56%OOS Rate3.9%Rating4.3★Reviews509Avg BSR#334
4K3KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

Top 12 Geburtstag Mädchen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 12 geburtstag mädchen30K/yr
  • deko 12 geburtstag mädchen19K/yr
  • 12. geburtstag mädchen19K/yr
  • geburtstag 12 jahre mädchen18K/yr
  • geburtstagsdeko 12 jahre mädchen19K/yr
  • 12 jahre10K/yr
  • geburtstagsdeko 127K/yr
  • 12 geburtstag mädchen deko7K/yr
  • geburtstagsdeko mädchen 12 jahre7K/yr
  • luftballon 12 geburtstag mädchen6K/yr

What reviews say buyers love and hate about 12 Geburtstag Mädchen

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Spaß/Unterhaltungserlebnis33%

Spiel macht Spaß

Qualität insgesamt15%

Artikel gut,Enkelin freute sich

Geschenk Zweck14%

Geschenk

Preis-Leistungs-Verhältnis10%

Günstig und gut

Farbe7%

Sehr hübsch

What buyers complain about

90% of reviews
Haltbarkeit27%

Haben länger als 1 Woche gehalten

Inflation/Deflation26%

Die Luftballons waren beim aufblasen alle defekt

Qualität insgesamt9%

Schlechte Qualität

Haftung/Klebrigkeit7%

Die klebe Punkte fehlten auch

Entflammbar7%

beim Abbrennen eine Enttäuschung.

12 Geburtstag Mädchen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
24%
2Gesamtgröße
16%
3Geschenk Zweck
16%
4Defekt Material/Teile
14%
5Falten
6%

Common 12 Geburtstag Mädchen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 12 Geburtstag Mädchen 48/100 on Amazon Germany — Skip it. The niche generates €46K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -8.5% over the last 90 days.
Search demand for 12 Geburtstag Mädchen on Amazon Germany peaks in Jan, where the busiest month runs 1.9× the quietest.