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1. Geburtstag Mädchen

Maybe

The top 5 brands take only 47% of clicks. But buyers convert on only 1.6% of searches, so 1. Geburtstag Mädchen is a Maybe.

Flapen Score
53
53 / 100
Top 25% of 2,560 Fashion niches · +7 vs the category median of 46
Market size
€108K/yr529K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
33%top-5 click share · 33 brands · 78 sellers

Flapen Score

1. Geburtstag Mädchen against its category

The dotted line is the Fashion average. Past it, 1. Geburtstag Mädchen is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1. Geburtstag Mädchen market on Amazon at a glance

Shoppers on Amazon Germany searched for 1. Geburtstag Mädchen 529K times last year and spent an estimated €108K. The top 5 brands take 47% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 529K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.

Searches, last 12 months
529K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
1.6%
Market size, estimated
€108Ka year
Peak month
January1.9× the quietest month
Top search term
1. geburtstag mädchen139K searches a year

02 · Price

A sale here is worth €13.04.

Listings sell for €13.04 on average, from €4.31 to €24.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €13.04 that is €1K to €3K a year per listing.

Average price
€13.04under the $15 to $100 sweet spot
Price range
€4.31–€24.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #165 within Baby. It carries 575 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
5.6%
Average rank
#165in Baby
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
575per listing
Listings tracked
46

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top 1. Geburtstag Mädchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

78

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

33%

Top 20: 76%

Open market

47%

  • Brand 111%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

1. Geburtstag Mädchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top 1. Geburtstag Mädchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1. geburtstag mädchen139K/yr
  • 1 geburtstag mädchen105K/yr
  • deko 1. geburtstag mädchen58K/yr
  • erster geburtstag mädchen52K/yr
  • 1. geburtstag mädchen deko24K/yr
  • 1.geburtstag mädchen19K/yr
  • deko 1 geburtstag mädchen19K/yr
  • geburtstagsdeko 1 jahr mädchen20K/yr
  • 1 geburtstag mädchen deko21K/yr
  • deko erster geburtstag mädchen10K/yr

Reviews and returns

What reviews say buyers love and hate about 1. Geburtstag Mädchen

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Spaß/Unterhaltungserlebnis”
18%of negative reviews mention “Qualität insgesamt”
1.8%of orders come back
“Unvollständig schlechte Qualität”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 1. Geburtstag Mädchen questions

Answered from the same tracked data.