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1. Geburtstag Junge

Fail

Shoppers spend an estimated $72K a year here, so 1. Geburtstag Junge is a Fail.

Flapen Score
47
47 / 100
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Market size
€72K/yr485K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
51%top-5 click share · 21 brands · 50 sellers

Flapen Score

1. Geburtstag Junge against its category

The dotted line is the Fashion average. Past it, 1. Geburtstag Junge is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1. Geburtstag Junge market on Amazon at a glance

Shoppers on Amazon Germany searched for 1. Geburtstag Junge 485K times last year and spent an estimated €72K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Jul–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 485K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €72K a year.

Searches, last 12 months
485K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
1.7%
Market size, estimated
€72Ka year
Peak month
January2.0× the quietest month
Top search term
geburtstagsdeko 1 jahr77K searches a year

02 · Price

A sale here is worth €9.03.

Listings sell for €9.03 on average, from €3.23 to €19.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €9.03 that is €903 to €2K a year per listing.

Average price
€9.03under the $15 to $100 sweet spot
Price range
€3.23–€19.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€903–€2K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #157 within Baby. It carries 336 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#157in Baby
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
336per listing
Listings tracked
27

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top 1. Geburtstag Junge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

50

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

51%

Top 20: 91%

Open market

39%

  • Brand 123%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

1. Geburtstag Junge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Sep · busiest ÷ quietest = 2.0×

Search terms

Top 1. Geburtstag Junge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • geburtstagsdeko 1 jahr77K/yr
  • deko 1. geburtstag junge52K/yr
  • erster geburtstag junge51K/yr
  • 1 geburtstag junge deko35K/yr
  • deko 1. geburtstag24K/yr
  • 1. geburtstag junge deko32K/yr
  • erster geburtstag22K/yr
  • 1 geburtstag21K/yr
  • 1. geburtstag deko20K/yr
  • luftballons 1. geburtstag19K/yr

Reviews and returns

What reviews say buyers love and hate about 1. Geburtstag Junge

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Geruch”
1.4%of orders come back
“stinken”
A buyer, on “Geruch”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 1. Geburtstag Junge questions

Answered from the same tracked data.