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Veganes Proteinpulver

Veganes Proteinpulver clears our launch bar: a $1.1M/yr market growing +7.4% this quarter with returns at 0.1%.

Flapen Score

73
Launch it

Top 1% of 2,966 Drogerie & Körperpflege niches · +24 vs the category median of 49

Market size 79Growth 34Conversion 56Competition 81Returns 100Price range 78Avg price 95Brand share 68Review moat 72Quality gap 95
This niche Category average · 2,966 niches

Is Veganes Proteinpulver profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Veganes Proteinpulver is a €1.1M/yr Amazon Germany market (941K searches/yr). The top 5 brands hold 64% of demand. Verdict: Launch it — 73/100.

Veganes Proteinpulver: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +7.4% over the last 90 days and 4.7% of searches end in a purchase.

€1.1M

revenue / yr

Units sold / yr50K
Search volume / yr+7.4%941K
Conversion rate4.7%
Avg price€24.12

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers15 · 23
Top-5 product click share35%
Open market36%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement98%
New entrants (1y)6· 5 succeeded
Avg rating4.0★
Avg reviews607

Top Veganes Proteinpulver products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€32K€64K€96K€128K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

23

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

29%

  • Volksshake20%
  • EarthChamp13%
  • ProFuel12%
  • Nutri +11%
  • THE PROTEIN WORKS9%
  • KoRo7%

Veganes Proteinpulver demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume941KCVR4.7%Products47Brands15Top 5 Brands64%OOS Rate4.5%Rating4.0★Reviews607Avg BSR#9
30K20KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Veganes Proteinpulver search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • veganes proteinpulver295K/yr
  • protein pulver vegan103K/yr
  • vegan protein118K/yr
  • vegan protein pulver74K/yr
  • proteinpulver vegan63K/yr
  • protein vegan43K/yr
  • nutri plus34K/yr
  • volksshake33K/yr
  • protein works32K/yr
  • vegan protein powder19K/yr

What reviews say buyers love and hate about Veganes Proteinpulver

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Geschmack insgesamt18%

Schmeckt super

Ernährungs Gehalt14%

Bestes Protein

Geschmack11%

Absoluter Favorit

Vegan/Biologisch9%

Vegan Protein

Qualität insgesamt6%

Excellentes Produkt

What buyers complain about

61% of reviews
Geschmack insgesamt23%

Muss net schmecke, muss wirke

Geschmack12%

Geschmack eher neutral

Süße7%

überhaupt nicht süß

Textur/Konsistenz – insgesamt4%

Extrem sandige Konsistenz

Künstliche Süßstoffe4%

Kein Süßstoff Geschmack

Veganes Proteinpulver return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschmack insgesamt
36%
2Geschmack
13%
3Auslaufsicher
7%
4Inhaltsstoffe – insgesamt
5%
5Ernährungs Gehalt
4%

Common Veganes Proteinpulver questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Veganes Proteinpulver 73/100 on Amazon Germany — Launch it. The niche generates €1.1M/yr across 47 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved +7.4% over the last 90 days.
Search demand for Veganes Proteinpulver on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.