veganes proteinpulver
Launch itA $1.1M/yr market growing +7.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible€24.12avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Market size
Great€1.1M€1.1M/yr · 941K searches
Price range
Great€9.90–€33.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good606.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, veganes proteinpulver is a €1.1M/yr Amazon Germany market (941K searches/yr). The top 5 brands hold 64% of demand. Verdict: Launch it — 73/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- €965K–€1.2M
- units × avg price
- Launch success
- 83%
- 5 of 6 new (360d)
- Conversion rate
- 4.7%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 98%
- Out of stock
- 4.5%
- Avg brand age
- 61 months
- Avg seller age
- 178 days
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
23
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
35%
Top 20: 76%
Open market
29%
- Volksshake20%
- EarthChamp13%
- ProFuel12%
- Nutri +11%
- THE PROTEIN WORKS9%
- KoRo7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIO Protein vegan | DE-ÖKO-006 | 10 pflanzliche Proteinquellen | Ohne Süßungsmittel | Ohne Soja & Gluten | Premiumqualität vom Bodensee | Made in Germany (1000g Natur)
Volksshake€26.104.3★1,138 rev
Vegan Protein Vanille | Keine Sucralose | Veganes Proteinpulver aus 4-Komponenten Pflanzliches Eiweißpulver - Laktosefrei Glutenfrei - Ohne künstliche Aromen (Vanille 1 Kg mit Dosierlöffel)
EarthChamp€27.544.2★1,528 rev
KoRo Veganes Proteinpulver Ohne Zucker Vanille 1 kg - Aus Reis- Erbsen- und Soja Protein Pulver Vegan - Eiweißpulver Cremig-süß im Geschmack - 30 Tage Vorrat
KoRo€23.314.1★296 rev
Bulk Vegan Protein Powder Pflanzlicher Protein-Shake Vanilla 1 kg New & Improved Formula
Bulk€15.453.4★535 rev
Vegan Protein VANILLE - V-Protein 4K Blend 750g | Unglaublich lecker & cremig | Aus Sonnenblumen Soja Hanfsamen & Kürbiskernen | Pflanzliches Eiweißpulver mit 81% Eiweiß
ProFuel€16.394.1★362 rev
Newest
by launch date
SUNDAY NATURAL Veganes Proteinpulver 1 Kg Super Creamy Vegan Protein Pulver Vanille 25g Eiweiß pro Portion - 3K Protein-Shake Gesamtes EAA- & BCAA-Profil Ohne Zuckerzusatz Laborgeprüft
SUNDAY NATURAL€25.09100 rev
SUNDAY NATURAL Veganes Proteinpulver 1 Kg Super Creamy Vegan Protein Pulver Neutral 25g Eiweiß pro Portion - 3K Protein-Shake Gesamtes EAA- & BCAA-Profil Ohne Zuckerzusatz Laborgeprüft
SUNDAY NATURAL€25.1267 rev
SUNDAY NATURAL Veganes Proteinpulver 1 Kg Super Creamy Vegan Protein Pulver Schoko 23g Eiweiß pro Portion - 3K Protein-Shake Gesamtes EAA- & BCAA-Profil Ohne Zuckerzusatz Laborgeprüft
SUNDAY NATURAL€25.0670 rev
Rocka Nutrition Natural Protein Veganes Proteinpulver ohne Süßungsmittel 22g Protein Clean Pflanzenprotein ohne Zuckerzusatz & Aromen - Produziert in Deutschland Bourbon Vanilla 600g
Rocka Nutrition€27.0133 rev
SUNDAY NATURAL Bio Protein Pulver 1000g Veganes Eiweißpulver 80% Eiweiss 12K Proteinpulver Blend Vollständiges EAA & BCAA Profil Ohne Zucker & Süßstoffe Vegan Laborgeprüft - Natural
SUNDAY NATURAL€25.65124 rev
Trending
90-day click momentum
Rocka Nutrition Protein Shake veganes Proteinpulver | Pflanzliches Protein Pulver mit 20 g Protein pro Portion | Multikomponentenprotein | 100% Geschmack (600 g Vanilla Ice Cream)
Rocka Nutrition€23.373.9★
Rocka Nutrition Natural Protein Veganes Proteinpulver ohne Süßungsmittel 22g Protein Clean Pflanzenprotein ohne Zuckerzusatz & Aromen - Produziert in Deutschland Bourbon Vanilla 600g
Rocka Nutrition€27.014.0★
SUNDAY NATURAL Veganes Proteinpulver 1 Kg Super Creamy Vegan Protein Pulver Vanille 25g Eiweiß pro Portion - 3K Protein-Shake Gesamtes EAA- & BCAA-Profil Ohne Zuckerzusatz Laborgeprüft
SUNDAY NATURAL€25.093.3★
Vegan Protein Schokolade-Erdnuss-Karamell - V-Protein 8K Blend - unglaublich lecker & cremig - aus Sonnenblume Reis Erbse Hanf Kürbis uvm. - pflanzliches Proteinpulver mit 73% Eiweiß
ProFuel€16.404.0★
Protein Works | Vegan Protein 360 GOLD Innovation Vanillecreme 16 Portionen 100% pflanzlich & natürlich Premium-Multi-Protein-Mix fettarmer & kalorienarmer Shake 500g
THE PROTEIN WORKS€9.903.9★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“Bestes Protein”
“Absoluter Favorit”
“Vegan Protein”
“Excellentes Produkt”
“Das Pulver lässt sich gut in Wasser, Milchalternativen oder Smoothies einrühren und klumpt dabei kaum”
“Das SUNDAY NATURAL Bio Protein Pulver 1000g Natural überzeugt vor allem durch seine sehr gute Zusammensetzung”
“leicht süß (durch Stevia)”
“Preis Leistung Optimal”
“Konsistenz okay”
What buyers complain about
“Muss net schmecke, muss wirke”
“Geschmack eher neutral”
“überhaupt nicht süß”
“Extrem sandige Konsistenz”
“Kein Süßstoff Geschmack”
“Das Protein pulver löst sich sehr schlecht auf”
“Ekelhaft, löst sich überhaupt nicht gut auf”
“Schade ums Geld”
“Kaum Vanille - Aroma”
“Nicht VEGAN”
Top return reasons
Common questions
- Is veganes proteinpulver profitable to sell on Amazon Germany?
- The niche generates €1.1M/yr across 47 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Launch it (73/100).
- How competitive is the veganes proteinpulver niche?
- 15 brands and 23 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in veganes proteinpulver?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
- When does demand for veganes proteinpulver peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the veganes proteinpulver niche?
- Listings span €9.90–€33.52; the average listing price is €24.12 (sweet spot $15–$100). The average incumbent carries 607 reviews — the moat a new listing must climb.
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