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Veganes Proteinpulver

Pass

Veganes Proteinpulver scores 73 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +7.4% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
73
73 / 100
Top 1% of 2,966 Drogerie & Körperpflege niches · +24 vs the category median of 49
Market size
€1.1M/yr941K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
35%top-5 click share · 15 brands · 23 sellers

Flapen Score

Veganes Proteinpulver against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Veganes Proteinpulver is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Veganes Proteinpulver market on Amazon at a glance

Shoppers on Amazon Germany searched for Veganes Proteinpulver 941K times last year and spent an estimated €1.1M. The top 5 brands take 64% of clicks. Flapen scores it 73 out of 100, a Pass.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 941K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
941K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
4.7%
Market size, estimated
€1.1Ma year
Peak month
July1.5× the quietest month
Top search term
veganes proteinpulver295K searches a year

02 · Price

A sale here is worth €24.12.

Listings sell for €24.12 on average, from €9.90 to €33.52. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At €24.12 that is €12K to €18K a year per listing.

Average price
€24.12inside the $15 to $100 sweet spot
Price range
€9.90–€33.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
€12K–€18K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #9 within Nahrungsergänzung. It carries 607 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
89%
Out of stock, average day
4.5%
Average rank
#9in Nahrungsergänzung
Average rating
4.00 starsAmazon Germany average 4.37 stars
Average reviews
607per listing
Listings tracked
47

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
61 months

Products

Top Veganes Proteinpulver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

23

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

29%

  • Brand 120%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 67%

Demand

Veganes Proteinpulver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Veganes Proteinpulver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • veganes proteinpulver295K/yr
  • protein pulver vegan103K/yr
  • vegan protein118K/yr
  • vegan protein pulver74K/yr
  • proteinpulver vegan63K/yr
  • protein vegan43K/yr
  • nutri plus34K/yr
  • volksshake33K/yr
  • protein works32K/yr
  • vegan protein powder19K/yr

Reviews and returns

What reviews say buyers love and hate about Veganes Proteinpulver

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Geschmack insgesamt”
23%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Muss net schmecke, muss wirke”
A buyer, on “Geschmack insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Veganes Proteinpulver questions

Answered from the same tracked data.