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Mückenschutz

Mückenschutz clears our launch bar: a $2.3M/yr market growing +830.4% this quarter with returns at 0.2%.

Signals Trending

Flapen Score

73
Launch it

Top 1% of 2,966 Drogerie & Körperpflege niches · +24 vs the category median of 49

Market size 95Growth 100Conversion 72Competition 48Returns 99Price range 69Avg price 77Brand share 27Review moat 45Quality gap 72
This niche Category average · 2,966 niches

Is Mückenschutz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mückenschutz is a €2.3M/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 73/100.

Mückenschutz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +830.4% over the last 90 days and 6.6% of searches end in a purchase.

€2.3M

revenue / yr

Units sold / yr200K
Search volume / yr+830.4%2.2M
Conversion rate6.6%
Avg price€15.72

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers12 · 155
Top-5 product click share56%
Open market11%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement84%
New entrants (1y)4· 4 succeeded
Avg rating4.3★
Avg reviews1,962

Top Mückenschutz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€117K€233K€350K€467K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

155

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

56%

Top 20: 87%

Open market

9%

  • Autan34%
  • Raid28%
  • ANTI-BRUMM18%
  • Fenistil5%
  • Thermacell4%
  • ShadowRealmTech2%
  • Open — no brand owns it (6 brands, 9%)

Mückenschutz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.2MCVR6.6%Products31Brands12Top 5 Brands89%OOS Rate0.3%Rating4.3★Reviews1,962Avg BSR#12
175K125KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 31.9×

Top Mückenschutz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mückenschutz440K/yr
  • mückenstecker325K/yr
  • mückenspray195K/yr
  • mückenabwehr143K/yr
  • anti brumm forte108K/yr
  • anti brumm190K/yr
  • autan117K/yr
  • insect repellent spray54K/yr
  • anti mücken101K/yr
  • raid mückenstecker96K/yr

What reviews say buyers love and hate about Mückenschutz

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Schädlings-/Insektenbekämpfung26%

Das beste Repellent zusammen mit No Bite und Anti Brumm forte

Qualität insgesamt10%

Super Produkt

beworben Vs Tatsächliches Produkt8%

Produkt wie beschrieben

Benutzerfreundlichkeit7%

Hilft immer, einfache Handhabung

Geruch7%

Angenehm im Duft

What buyers complain about

80% of reviews
Schädlings-/Insektenbekämpfung21%

Insekten

Preis-Leistungs-Verhältnis15%

Geldverschwendung

Funktionalität insgesamt14%

Null Effekt

Geruch14%

Stinkt ziehmlich

Allergien4%

geleitet als Juckreiz

Mückenschutz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
23%
2Geruch
16%
3Schädlings-/Insektenbekämpfung
12%
4Gesamtgröße
9%
5Preis-Leistungs-Verhältnis
6%

Common Mückenschutz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mückenschutz 73/100 on Amazon Germany — Launch it. The niche generates €2.3M/yr across 31 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved +830.4% over the last 90 days.
Search demand for Mückenschutz on Amazon Germany peaks in May–Jun–Jul–Aug, where the busiest month runs 31.9× the quietest.