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Rasierer Damen

Pass

Rasierer Damen scores 72 out of 100, a Pass. Shoppers spend an estimated $1.9M a year here, search demand grew +32.1% this quarter, and an estimated 1.3% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 2,966 Drogerie & Körperpflege niches · +23 vs the category median of 49
Market size
€1.9M/yr2.0M searches / yr
90-day growth
+32.1%search demand this quarter
Competition
41%top-5 click share · 18 brands · 132 sellers

Flapen Score

Rasierer Damen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Rasierer Damen is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rasierer Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Rasierer Damen 2.0M times last year and spent an estimated €1.9M. The top 5 brands take 74% of clicks. Demand peaks in Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.9M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+32.1%
Conversion, latest week
4.6%
Market size, estimated
€1.9Ma year
Peak month
July3.3× the quietest month
Top search term
rasierer damen445K searches a year

02 · Price

A sale here is worth €20.47.

Listings sell for €20.47 on average, from €3.27 to €47.40. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At €20.47 that is €41K to €51K a year per listing.

Average price
€20.47inside the $15 to $100 sweet spot
Price range
€3.27–€47.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
€41K–€51K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #18 within Rasur & Enthaarung. It carries 2,065 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#18in Rasur & Enthaarung
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
2,065per listing
Listings tracked
36

04 · Newcomers

17 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
17Amazon's first-year sales bar
Average brand age
30 months

Products

Top Rasierer Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

132

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

21%

  • Brand 128%
  • Brand 216%
  • Brand 315%
  • Brand 49%
  • Brand 57%
  • Brand 64%

Demand

Rasierer Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.3×

Search terms

Top Rasierer Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rasierer damen445K/yr
  • intimrasierer für frauen374K/yr
  • damenrasierer elektrisch131K/yr
  • rasierer damen elektrisch101K/yr
  • damen rasierer109K/yr
  • damenrasierer109K/yr
  • elektrischer rasierer damen96K/yr
  • rasierer damen intimbereich121K/yr
  • venus rasierer damen81K/yr
  • damen rasierer damen elektrisch69K/yr

Reviews and returns

What reviews say buyers love and hate about Rasierer Damen

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Qualität insgesamt”
1.3%of orders come back
“Unzufrieden”
A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rasierer Damen questions

Answered from the same tracked data.