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Rasierer Damen

Rasierer Damen clears our launch bar: a $1.9M/yr market growing +32.1% this quarter with returns at 1.3%.

Flapen Score

72
Launch it

Top 1% of 2,966 Drogerie & Körperpflege niches · +23 vs the category median of 49

Market size 94Growth 58Conversion 55Competition 73Returns 89Price range 73Avg price 89Brand share 51Review moat 44Quality gap 81
This niche Category average · 2,966 niches

Is Rasierer Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Rasierer Damen is a €1.9M/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 72/100.

Rasierer Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +32.1% over the last 90 days and 4.6% of searches end in a purchase.

€1.9M

revenue / yr

Units sold / yr125K
Search volume / yr+32.1%2.0M
Conversion rate4.6%
Avg price€20.47

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers18 · 132
Top-5 product click share41%
Open market26%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement86%
New entrants (1y)19· 17 succeeded
Avg rating4.2★
Avg reviews2,065

Top Rasierer Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€77K€153K€230K€307K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

132

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

21%

  • Gillette Venus28%
  • PHILIPS16%
  • houpoo15%
  • RAXMETRY9%
  • Braun7%
  • Virelle4%

Rasierer Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR4.6%Products36Brands18Top 5 Brands74%OOS Rate10.7%Rating4.2★Reviews2,065Avg BSR#18
90K70KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.3×

Top Rasierer Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rasierer damen445K/yr
  • intimrasierer für frauen374K/yr
  • damenrasierer elektrisch131K/yr
  • rasierer damen elektrisch101K/yr
  • damen rasierer109K/yr
  • damenrasierer109K/yr
  • elektrischer rasierer damen96K/yr
  • rasierer damen intimbereich121K/yr
  • venus rasierer damen81K/yr
  • damen rasierer damen elektrisch69K/yr

What reviews say buyers love and hate about Rasierer Damen

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Qualität insgesamt16%

Good product

Benutzerfreundlichkeit13%

The different attachments are useful

Preis-Leistungs-Verhältnis12%

Preis/ Leistung super

beworben Vs Tatsächliches Produkt7%

tut was er soll

Akkulaufzeit6%

the rechargeable battery lasts a good amount of time

What buyers complain about

63% of reviews
Qualität insgesamt14%

Unzufrieden

Funktionalität insgesamt12%

Hält nicht, was er verspricht

Preis-Leistungs-Verhältnis8%

Ersatzklingen unverschämt teuer

Haltbarkeit7%

Nach 2 Jahren defekt

Allergien6%

Hatte danach übelste Irritationen

Rasierer Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
35%
2Qualität insgesamt
11%
3beworben Vs Tatsächliches Produkt
9%
4Defekt Material/Teile
7%
5Add-Ons/Anhänge
4%

Common Rasierer Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rasierer Damen 72/100 on Amazon Germany — Launch it. The niche generates €1.9M/yr across 36 tracked products. 17 of 19 products launched in the last 360 days are still selling. Search demand moved +32.1% over the last 90 days.
Search demand for Rasierer Damen on Amazon Germany peaks in Jun–Jul, where the busiest month runs 3.3× the quietest.