z890
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible82.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€277.50avg listing price — sweet spot $15–$100
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Returns
Bad7.7%return rate — above 5% kills the launch gate
Market size
Bad€18K€18K/yr · 49K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€148.31–€720.28cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, z890 is a €18K/yr Amazon Germany market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
z890 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- €69K–€139K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #440
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 52%
- Out of stock
- 0.2%
- Avg brand age
- 26 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
192
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 88%
Open market
0%
- ASUS58%
- Gigabyte27%
- MSI12%
- NZXT2%
Demand
Weekly Amazon search volume, last 39 weeks — -3.1% search growth over the last 90 days.Top z890 search terms
- z89023K/yr
- z890 mainboard17K/yr
- asus z8905K/yr
- msi z8904K/yr
Top z890 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASUS ROG Strix Z890-F Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 WiFi 7 5X M.2 Q-Release PCIe 5.0 2X Thunderbolt 4 DIMM Fit)
ASUS€263.904.4★367 rev
ASUS ROG Maximus Z890 Hero Gaming Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM WiFi 7 3X PCIe 5.0 M.2 3X PCIE 4.0 M.2 2X Thunderbolt 4 DIMM Flex)
ASUS€416.303.8★77 rev
ASUS TUF Gaming Z890-PLUS WiFi Mainboard Sockel Intel LGA 1851 (ATX PCIe 5.0 DDR5 DisplayPort HDMI Thunderbolt 4 4X M.2 WiFi 7 Q-Release Aura Sync)
ASUS€217.344.2★415 rev
GIGABYTE Z890 AORUS Elite WIFI7 Motherboard - Unterstützt Intel Core Ultra (Serie 2) CPUs 16+1+2 Phasen VRM bis zu 8800MHz DDR5 (OC) 1xPCIe 5.0 + 3xPCIe 4.0 Wi-Fi 7 2.5GbE LAN Thunderbolt 4
Gigabyte€192.794.3★79 rev
ASUS ROG Strix Z890-E Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM 7X M.2 WiFi 7 PCIe 5.0 Q-Release 2X Thunderbolt 4 DIMM Flex)
ASUS€335.684.2★65 rev
Newest
by launch date
NZXT N9 Z890 - Intel Z890 LGA 1851 ATX Gaming-Mainboard für Core Ultra (Serie 2) - 20+1+1 DDR5 5X M.2 PCIe 5.0 Wi-Fi 7 5GbE Thunderbolt 4 - RGB Vollmetallabdeckung - Schwarz
NZXT€356.4735 rev
ASUS PROART Z890-CREATOR WiFi Mainboard Sockel Intel LGA1851 (Intel Z890 ATX PCIe 5.0 DDR5 10Gb & 2 5Gb-Ethernet 4X M.2 Thunderbolt 4)
ASUS€406.5352 rev
GIGABYTE Z890 Gaming X WIFI7 Motherboard - Unterstützt Intel Core Ultra (Serie 2) CPUs 16+1+2 Phasen VRM bis zu 8800MHz DDR5 (OC) 1xPCIe 5.0 + 3xPCIe 4.0 Wi-Fi 7 2.5GbE LAN Thunderbolt 4
Gigabyte€174.0317 rev
GIGABYTE Z890 AORUS Elite WIFI7 Ice Motherboard - Unterstützt Intel Core Ultra (Serie 2) CPUs 16+1+2 Phasen VRM bis zu 8800MHz DDR5 (OC) 1xPCIe 5.0 + 3xPCIe 4.0 Wi-Fi 7 2.5GbE LAN
Gigabyte€186.6041 rev
GIGABYTE Z890 AORUS Master Motherboard - Unterstützt Intel Core Ultra (Serie 2) CPUs 18+1+2 Phasen VRM bis zu 9500MHz DDR5 (OC) 2xPCIe 5.0 + 3xPCIe 4.0 Wi-Fi 7 10GbE LAN Thunderbolt 4
Gigabyte€360.7319 rev
Trending
90-day click momentum
ASUS ROG Maximus Z890 APEX Gaming Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 WiFi 7 3X PCIe 5.0 M.2 Q-Release 2X Thunderbolt 4 DIMM Flex)
ASUS€395.964.1★
ASUS ROG Maximus Z890 Hero Gaming Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM WiFi 7 3X PCIe 5.0 M.2 3X PCIE 4.0 M.2 2X Thunderbolt 4 DIMM Flex)
ASUS€416.303.8★
ASUS ROG Strix Z890-E Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM 7X M.2 WiFi 7 PCIe 5.0 Q-Release 2X Thunderbolt 4 DIMM Flex)
ASUS€335.684.2★
MSI MPG Z890 Edge TI WiFi Mainboard ATX - Unterstützt Intel Core Ultra Prozessoren (Serie 2) LGA 1851-90A SPS VRM DDR5 Memory Boost (9066+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
MSI€301.504.6★
MSI PRO Z890-P WiFi Mainboard ATX - Unterstützt Intel Core Ultra Prozessoren (Series 2) LGA 1851-55A DrMOS DDR5 Memory Boost (9200+ MT/s OC) PCIe 5.0 x16 & 4.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
MSI€174.773.9★
What buyers say about z890
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität Top ASUS Produkt”
“Solides Board für den Preis”
“da das Layout sehr übersichtlich ist”
“Ein sehr solides Mainboard mit allerlei Features”
“Artikel wie beschrieben, alles bestens”
“leicht zu installieren”
“Ich habe dieses Mainboard für einen neuen PC-Build verwendet und bin sehr zufrieden mit der Qualität, Ausstattung und Zuverlässigkeit”
“Viele Einstellmöglichkeiten”
“Super schnelles Mainboard”
“Besonders positiv ist die integrierte WiFi-Funktion, die zuverlässig arbeitet und eine stabile Verbindung bietet”
What buyers complain about
“Artikel ohne Funktion/Defekt”
“b ware als neu verkauft”
“Läuft leider nicht”
“Besonders ärgerlich: An der Front hätte man heute problemlos vier USB 3.0 Anschlüsse verbauen können, statt nur 2× USB 2.0 und 2× USB 3.0”
“die WLAN-Verbindung ist instabil.”
“die ASUS-Software manchmal etwas unübersichtlich wirkt.”
“mit Creative Soundkarten egal ob intern oder extern gibt es auch Probleme.”
“macht guten Eindruck, aber enttäuschende Leistung”
“Motherboard nach fast einem halben Jahr leider zum wegwerfen”
“Läuft leider nicht”
Top return reasons
Common questions
- Is z890 profitable to sell on Amazon Germany?
- The niche generates €18K/yr across 33 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (31/100).
- How competitive is the z890 niche?
- 4 brands and 192 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in z890?
- Top complaints mined from reviews: Defekt Material/Teile, Produktzustand, Funktionalität insgesamt. The return rate is 7.7% — above our launch gate.
- What does it cost to enter the z890 niche?
- Listings span €148.31–€720.28; the average listing price is €277.50 (sweet spot $15–$100). The average incumbent carries 82 reviews — the moat a new listing must climb.