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Yubikey

Fail

The top 5 brands take 95% of clicks, so Yubikey is a Fail.

Flapen Score
43
43 / 100
Top 39% of 1,375 Computer & Zubehör niches · +2 vs the category median of 41
Market size
€123K/yr119K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
63%top-5 click share · 9 brands · 52 sellers

Flapen Score

Yubikey against its category

The dotted line is the Computer & Zubehör average. Past it, Yubikey is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yubikey market on Amazon at a glance

Shoppers on Amazon Germany searched for Yubikey 119K times last year and spent an estimated €123K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €123K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
2.9%
Market size, estimated
€123Ka year
Peak month
November2.7× the quietest month
Top search term
fido222K searches a year

02 · Price

A sale here is worth €35.38.

Listings sell for €35.38 on average, from €20.42 to €103.80. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €35.38 that is €4K to €9K a year per listing.

Average price
€35.38inside the $15 to $100 sweet spot
Price range
€20.42–€103.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€4K–€9K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #147 within Laptop-Zubehör. It carries 1,766 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#147in Laptop-Zubehör
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
1,766per listing
Listings tracked
21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Yubikey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

52

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

4%

  • Brand 145%
  • Brand 236%
  • Brand 36%
  • Brand 45%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 4%)

Demand

Yubikey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Yubikey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fido222K/yr
  • fido2 key14K/yr
  • fido12K/yr
  • sicherheitsschlüssel11K/yr
  • security key7K/yr
  • nitrokey6K/yr
  • 2fa7K/yr
  • fido u2f security key6K/yr
  • fido key5K/yr
  • sicherheitsschlüssel usb4K/yr

Reviews and returns

What reviews say buyers love and hate about Yubikey

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Sicherheit”
14%of negative reviews mention “Kompatibilität – insgesamt”
2.1%of orders come back
“Funktioniert nur mit Diensten, die Hardware-Keys unterstützen”
A buyer, on “Kompatibilität – insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yubikey questions

Answered from the same tracked data.