x870
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great180.67avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€264.31avg listing price — sweet spot $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad€97K€97K/yr · 72K searches
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€152.96–€873.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, x870 is a €97K/yr Amazon Germany market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
x870 market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- €132K–€198K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #266
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
307
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
0%
- Gigabyte45%
- ASUS44%
- MSI11%
- ASRock1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -20.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top x870 search terms
- x87040K/yr
- asus x8707K/yr
- gigabyte x8705K/yr
- x870 mainboard am59K/yr
- msi x8706K/yr
- x870 mainboard5K/yr
Top x870 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASUS ROG Strix X870-F Gaming Mainboard Sockel AM5 (AMD X870 ATX 16+2+2 Power Stages Dynamic OC Switcher Core Flex DDR5 WiFi 7 M.2 PCIe 5.0)
ASUS€262.844.3★153 rev
ASUS TUF Gaming X870-PLUS WiFi Mainboard Sockel AM5 (AMD ATX PCIe 5.0 DDR5 16+2+1 Power Stages 4X M.2 WiFi 7 2 5Gb Ethernet USB4 HDMI)
ASUS€219.434.5★196 rev
GIGABYTE X870 Gaming X WIFI7 Motherboard - Unterstützt AMD Ryzen 9000 CPUs 16+2+2-Phasen VRM bis zu 8000MHz DDR5 (OC) 1xPCIe 5.0 Wi-Fi 7 2.5GbE LAN USB 4
Gigabyte€186.024.6★82 rev
GIGABYTE X870 A Elite WIFI7 Ice-Mainboard - Unterstützt AMD Ryzen 9000 CPUs digitales 16+2+2 Phasen VRM bis zu 8000MHz DDR5 (OC) 3xPCIe 5.0 Wi-Fi 7 2.5GbE LAN USB 4
Gigabyte€214.214.3★276 rev
MSI MAG X870 Tomahawk WiFi Mainboard ATX - Unterstützt AMD Ryzen 9000/8000/7000 Prozessoren AM5-80A SPS VR M DDR5 Memory Boost 8400+MT/s (OC) PCIe 5.0 x16 & 4.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN
MSI€229.504.4★494 rev
Newest
by launch date
ASUS ROG Strix X870E-A Gaming WIFI7 NEO ATX Mainboard (AMD X870E 16+2+2 Leistungsstufen Dynamic OC Switcher Core Flex DDR5 mit AEMP & NitroPath DRAM 4X M.2 Steckplätze PCIe 5.0 x16 SafeSlot)
ASUS€378.482 rev
ASUS ROG Strix X870E-H Gaming WIFI7 Mainboard Sockel AMD AM5 (ATX DDR5 WiFi 7 4X M.2 PCIe 5.0 2X USB4 PCIe Slot Q-Release Aura Sync)
ASUS€276.0459 rev
GIGABYTE X870 AORUS Stealth Ice Mainboard Unterstützt AMD Ryzen 9000 CPUs digitales 16+2+2 Phasen VRM bis zu 8200 MHz DDR5 (OC) 2 x PCIe 5.0 + 2 x PCIe 4.0 Wi-Fi 7 5 GbE LAN USB 4
Gigabyte€284.6437 rev
MSI X870E Gaming Plus WiFi Mainboard ATX - Unterstützt AMD Ryzen 9000/8000 / 7000 Prozessoren AM5-60A SPS VRM DDR5 Memory Boost 8200+ MT/s (OC) PCIe 5.0 x16 & 4.0 x4 M.2 Gen5 Wi-Fi 7 5G LAN
MSI€189.88111 rev
GIGABYTE X870E AORUS Elite X3D Mainboard Unterstützt AMD Ryzen 9000 Prozessoren 16+2+2-Phasen Digital-VRM bis zu 9000 Hz DDR5 (OC) 2 x PCIe 5.0 + 2 x PCIe 4.0 Wi-Fi 7 5 GbE LAN USB 4
Gigabyte€275.1331 rev
Trending
90-day click momentumASUS ROG Strix X870E-A Gaming WIFI7 NEO ATX Mainboard (AMD X870E 16+2+2 Leistungsstufen Dynamic OC Switcher Core Flex DDR5 mit AEMP & NitroPath DRAM 4X M.2 Steckplätze PCIe 5.0 x16 SafeSlot)
ASUS€378.485.0★
GIGABYTE X870E AORUS Master X3D Ice Mainboard Unterstützt AMD Ryzen 9000 Prozessoren 18+2+2-Phasen Digital-VRM bis zu 9000 Hz DDR5 (OC) 2 x PCIe 5.0 + 3 x PCIe 4.0 Wi-Fi 7 10 GbE LAN USB 4
Gigabyte€403.004.2★
GIGABYTE X870E A Elite WIFI7-Mainboard - Unterstützt AMD Ryzen 9000 CPUs 16+2+2 Phasen Digital-VRM bis zu 8000MHz DDR5 (OC) 3xPCIe 5.0 Wi-Fi 7 2.5GbE LAN USB 4
Gigabyte€225.454.6★
GIGABYTE X870E AORUS Elite X3D Mainboard Unterstützt AMD Ryzen 9000 Prozessoren 16+2+2-Phasen Digital-VRM bis zu 9000 Hz DDR5 (OC) 2 x PCIe 5.0 + 2 x PCIe 4.0 Wi-Fi 7 5 GbE LAN USB 4
Gigabyte€275.134.1★
ASUS ROG CROSSHAIR X870E HERO Mainboard Sockel AM5 (AMD X870E ATX Advanced AI PC-ready 18+2+2 Power Stages Dynamic OC Switcher Core Flex DDR5 Wi-Fi 7 M.2 PCIe 5.0)
ASUS€459.904.5★
What buyers say about x870
What buyers praise and complain about, mined from review topics.What buyers love
“Solides Board mit solider Build-Qualität”
“Die Installation verlief problemlos”
“das Design modern”
“Solides Mainboard”
“Super Preis-Leistung”
“innovativen" quick release für die GPU”
“Die Verarbeitung ist top, die Features sind umfangreich und alles läuft stabil und zuverlässig”
“Handhabung, bin mit der Leistung top zufrieden:)”
“Blitzschnelles WiFi 7: Das integrierte WiFi 7 ist ein echter Gamechanger”
“Bisher klappt alles wie es soll”
What buyers complain about
“Es besteht der Verdacht, dass es sich um ein bereits benutztes oder zurückgesendetes Produkt handelt”
“Board 1- 0 Funktion”
“Dafür funktioniert Bluetooth damit nicht”
“Sehr günstiges Board”
“das plastik bricht schnell ab”
“Teuer”
“Macht aber Probleme mit RAM”
“Die MyAsus Software ist verbesserungswürdig, die Treiber und das BIOS mussten manuell aktualisiert werden”
“Nur die Anleitung ist nicht wirklich auf genau das Modell ausgelegt”
“SCAM GIGABYTE wirbt mit cashback zahlt aber kein cashback”
Top return reasons
Common questions
- Is x870 profitable to sell on Amazon Germany?
- The niche generates €97K/yr across 36 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (32/100).
- How competitive is the x870 niche?
- 4 brands and 307 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in x870?
- Top complaints mined from reviews: Produktzustand, Funktionalität insgesamt, Konnektivität – insgesamt. The return rate is 4.8%.
- When does demand for x870 peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the x870 niche?
- Listings span €152.96–€873.13; the average listing price is €264.31 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.