wlan stick
Skip itSoft demand (-33.3% this quarter) — this niche doesn't clear our bar today.
Market size
Great€1.2M€1.2M/yr · 922K searches
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great€15.30avg listing price — sweet spot $15–$100
Price range
Good€4.99–€32.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,526.85avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-33.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, wlan stick is a €1.2M/yr Amazon Germany market (922K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
wlan stick market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- €1.2M–€1.5M
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 5.5%
- Avg brand age
- 48 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
111
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
3%
- TP-Link44%
- UGREEN38%
- NEWFAST7%
- PLERY4%
- Vemfay3%
- FRITZ!3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -33.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top wlan stick search terms
- wlan stick366K/yr
- wlan stick für pc101K/yr
- wlan adapter pc68K/yr
- usb wlan stick48K/yr
- wlan usb-adapter35K/yr
- wifi stick26K/yr
- wlan adapter32K/yr
- wlan usb stick für pc32K/yr
- usb wlan adapter20K/yr
- wifi adapter pc35K/yr
Top wlan stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UGREEN WLAN Stick für PC AX900 WiFi 6 Primär WLAN Adapter PC Dual Band 2 4G/5GHz eingebauter Treiber OFDMA+MU-MIMO WPA2-PSK USB WLAN Stick kompatibel mit Windows 11/10.
UGREEN€7.524.1★5,249 rev
TP-Link Archer T3U Plus AC1300 High Gain USB WLAN Stick Adapter mit High-Gain Antennen(bis zu 867 Mbit/s 5GHz 400 Mbit/s 2 4GHz Kompatibel mit Windows 11/10/8.1/8/7
TP-Link€13.084.3★25,846 rev
UGREEN WLAN Stick für PC WiFi 6 AX1800 WLAN Adapter PC Dual Band 5GHz/2.4GHz USB WLAN Stick eingebauter Treiber OFDMA+MU-MIMO WPA3-SAE WiFi Dongle kompatibel mit Windows 11/10.
UGREEN€14.184.5★564 rev
TP-Link Archer TX20U Plus WLAN Stick Für PC WiFi 6 AX1800 Dual Band USB 3.0 MU-MIMO Antennen mit hoher Verstärkung WPA3-Verschlüsselung Kompatibel mit Windows 11/10 Schwarz
TP-Link€19.844.1★3,787 rev
TP-Link Archer TX1U Nano WLAN Stick für PC - WLAN Adapter Plug & Play Nano-Größe MU-MIMO Access-Point-Modus Kompatibel mit Windows AX300
TP-Link€7.334.1★7,399 rev
Newest
by launch date
COMFAST WLAN Stick USB WLAN Adapter 5400Mbit/s WiFi6 Tri-Band USB 3.0 WiFi Dongle mit High-Gain Dual Antennen OFDMA/MU-MIMO WPA3 für Win10/11 treiberlos Schnellinstallation
COMFAST€27.6629 rev
NEWFAST 5400Mbps USB WLAN Stick for PC Tri-Band (6GHz/5GHz/2.4GHz) WiFi Adapter Mit 2 * 5dBi High Gain Antennens WiFi 6E Wireless Adapter USB 3.0 MU-MIMO WPA3 Encryption Only for Windows 10/11
NEWFAST€29.20154 rev
NEWFAST WLAN Adapter 1300Mbps WLAN Stick für PC Dual-Band (5GHz/2.4GHz) WiFi Dongle mit CD-Treiber USB 3.0 MU-MIMO Only for Windows10/11/7/8/8.1 Mac OS 10.9-10.15
NEWFAST€15.43139 rev
329 USB-Adapter mit bis zu 867 Mbit/s im leistungsstarken 5GHz Band 2026 510NEWFAST 1300Mbps WLAN Stick
NEWFAST€32.6970 rev
PLERY 2 in 1 WLAN Stick für PC WiFi 6 AX900 + BT 5.3 USB WLAN Bluetooth Adapter Dual Band 5GHz/2.4G eingebauter Treiber 2 * 6dBi Antenne Kompatibel mit Windows 11/10 OFDMA+MU-MIMO WPA3
PLERY€18.9230 rev
Trending
90-day click momentumCOMFAST WLAN Stick USB WLAN Adapter 5400Mbit/s WiFi6 Tri-Band USB 3.0 WiFi Dongle mit High-Gain Dual Antennen OFDMA/MU-MIMO WPA3 für Win10/11 treiberlos Schnellinstallation
COMFAST€27.664.2★
NEWFAST WLAN Adapter 1300Mbps WLAN Stick für PC Dual-Band (5GHz/2.4GHz) WiFi Dongle mit CD-Treiber USB 3.0 MU-MIMO Only for Windows10/11/7/8/8.1 Mac OS 10.9-10.15
NEWFAST€15.434.4★
329 USB-Adapter mit bis zu 867 Mbit/s im leistungsstarken 5GHz Band 2026 510NEWFAST 1300Mbps WLAN Stick
NEWFAST€32.694.5★
PLERY 2 in 1 WLAN Stick für PC WiFi 6 AX900 + BT 5.3 USB WLAN Bluetooth Adapter Dual Band 5GHz/2.4G eingebauter Treiber 2 * 6dBi Antenne Kompatibel mit Windows 11/10 OFDMA+MU-MIMO WPA3
PLERY€18.924.3★
NEWFAST 5400Mbps USB WLAN Stick for PC Tri-Band (6GHz/5GHz/2.4GHz) WiFi Adapter Mit 2 * 5dBi High Gain Antennens WiFi 6E Wireless Adapter USB 3.0 MU-MIMO WPA3 Encryption Only for Windows 10/11
NEWFAST€29.204.4★
What buyers say about wlan stick
What buyers praise and complain about, mined from review topics.What buyers love
“Solider WIFI-Adapter”
“Installation easy”
“Super Produkt”
“Hält was er verspricht”
“Bestes Produkt für den Preis”
“Ideal für R36s”
“Super Empfang”
“Einfache Handhabung”
“der Adapter für normales Surfen, Streaming oder Downloads ausreichend Geschwindigkeit.”
“Der Stick funktioniert super”
What buyers complain about
“Verbindungsprobleme”
“Undurchdachte Funktionen”
“Auch die Nano Version dieses Sticks hat das selbe Problem”
“Müll”
“Defekt nach 2.5 Monaten”
“Schlechtere Signalstärke u. fragile Steckverbindung”
“Desweiteren Probleme bei der Installation”
“Instabile Geschwindigkeit”
“Unbrauchbar”
“Software = Malware”
Top return reasons
Common questions
- Is wlan stick profitable to sell on Amazon Germany?
- The niche generates €1.2M/yr across 20 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -33.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the wlan stick niche?
- 8 brands and 111 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in wlan stick?
- Top complaints mined from reviews: Konnektivität – insgesamt, Funktionalität insgesamt, Kompatibilität – insgesamt. The return rate is 3.1%.
- When does demand for wlan stick peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the wlan stick niche?
- Listings span €4.99–€32.69; the average listing price is €15.30 (sweet spot $15–$100). The average incumbent carries 9,527 reviews — the moat a new listing must climb.