Webcam
Webcam shows a $2.5M/yr market, but soft demand (-14.1% this quarter) keeps it on the watch list.
Flapen Score
Top 8% of 1,375 Computer & Zubehör niches · +14 vs the category median of 41
Is Webcam profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Webcam is a €2.5M/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.
Webcam: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.1% over the last 90 days and 4.6% of searches end in a purchase.
€2.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top Webcam products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EMEET Full HD Webcam - C960 1080P Webcam mit Objektivabdeckung & Dual Mikrofon 90 Streaming Kamera mit Automatische Lichtkorrektur Plug & Play für Linux Win10 Mac OS
- Price
- €24.67
- Rating
- 4.3/5
- Reviews
- 4,954
- Age
- 6y ago
UGREEN FineCam Lite 4K UHD Webcam 4K Webcam mit Mikrofon und Objektivabdeckung PC Kamera Autofokus 70FOV USB-A/C Anschluss für PC/Laptop/Windows/Mac/Linux/Skype/FaceTime
- Price
- €30.22
- Rating
- 4.4/5
- Reviews
- 1,977
- Age
- 1y ago
Logitech Brio 100 Full HD-Webcam für Meetings und Streaming Auto-Lichtausgleich integriertes Mikrofon Abdeckblende USB-A für Microsoft Teams Google Meet Zoom und mehr - Graphit
- Price
- €27.08
- Rating
- 4.5/5
- Reviews
- 2,337
- Age
- 2y ago
UGREEN FineCam Lite 1080P Webcam Full HD 1080P/30fps USB A Webcam mit Mikrofon Fixfokus automatische Lichtkorrektur 90 Ansicht USB Webcam für Live Streaming Konferenzen PC Switch 2
- Price
- €14.36
- Rating
- 4.4/5
- Reviews
- 6,231
- Age
- 2y ago
Logitech C270 Webcam HD 720p 60 Sichtfeld Fester Fokus Belichtungskorrektur USB-Anschluss Rauschunterdrückung Universalhalterung Für Skype FaceTime Hangouts etc. - Schwarz
- Price
- €12.99
- Rating
- 4.4/5
- Reviews
- 25,095
- Age
- 14y ago
Trending
90-day click momentum
USB-Webcams Full HD 1080P Webcam für PC und Laptop Plug-and-Play Webcam mit Mikrofon automatische Lichtkorrektur 360-Ansicht Webcam für Live-Streaming Gaming Lernen (1080P
- Price
- €11.99
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 10mo ago
TRAUSI Full-HD-Webcam mit 1080p Weitwinkelobjektiv & geräuschunterdrückendem Mikrofon automatische Belichtung
- Price
- €14.65
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 3mo ago
AOC Webcam 4K Ultra HD 4K Webcam mit Mikrofon & Objektivabdeckung PC Kamera Plug & Play 99 Ansicht Autofokus Web Cam kompatibel mit Zoom/Teams/Skype für Streaming FaceTime Meetings Schwarz
- Price
- €25.64
- Rating
- 4.4/5
- Reviews
- 450
- Age
- 4mo ago
TRAUSI Full-HD-Webcam mit 1080p Weitwinkelobjektiv & geräuschunterdrückendem Mikrofon automatische Belichtung Sichtschutz Plug & Play USB-Kamera für Laptop PC Mac kompatibel mit Zoom
- Price
- €16.34
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 1mo ago
Aurolumiz 1080P FHD Webcam mit Dualem Privacy-Schutz Dual-Mikrofon Natürlicher Bildqualität Ausziehbarem Stativ für PC Laptop Zoom Teams Windows macOS
- Price
- €14.16
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 11mo ago
Newest
by launch dateTRAUSI Full-HD-Webcam mit 1080p Weitwinkelobjektiv & geräuschunterdrückendem Mikrofon automatische Belichtung Sichtschutz Plug & Play USB-Kamera für Laptop PC Mac kompatibel mit Zoom
- Price
- €16.34
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 1mo ago
TRAUSI Full-HD-Webcam mit 1080p Weitwinkelobjektiv & geräuschunterdrückendem Mikrofon automatische Belichtung
- Price
- €14.65
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 3mo ago
AOC Webcam 4K Ultra HD 4K Webcam mit Mikrofon & Objektivabdeckung PC Kamera Plug & Play 99 Ansicht Autofokus Web Cam kompatibel mit Zoom/Teams/Skype für Streaming FaceTime Meetings Schwarz
- Price
- €25.64
- Rating
- 4.4/5
- Reviews
- 450
- Age
- 4mo ago
Gohero Full HD 1080P Videowebcam Geräuschunterdrückung Privatsphärenverschluss Weitwinkelobjektiv Plug-and-Play USB-Webcam für Laptop Desktop PC Mac Zoom Skype Pro-Serie
- Price
- €13.51
- Rating
- 4.3/5
- Reviews
- 164
- Age
- 6mo ago
USB-Webcams Full HD 1080P Webcam für PC und Laptop Plug-and-Play Webcam mit Mikrofon automatische Lichtkorrektur 360-Ansicht Webcam für Live-Streaming Gaming Lernen (1080P
- Price
- €11.99
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
259
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
62%
Top 20: 95%
Open market
11%
- Logitech29%
- UGREEN25%
- EMEET24%
- AOC5%
- Anker4%
- TRAUSI3%
- Open — no brand owns it (8 brands, 11%)
Webcam demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Webcam search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- webcam1.1M/yr
- cam174K/yr
- pc kamera91K/yr
- webcam mit mikrofon87K/yr
- webcam 1080p45K/yr
- usb webcam36K/yr
- kamera pc44K/yr
- web cam43K/yr
- facecam29K/yr
- usb kamera26K/yr
What reviews say buyers love and hate about Webcam
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Definitely worth the price”
“Super produkt”
“Super Camera”
“Die Gohero Full HD 1080P Webcam überzeugt mit einer klaren Bildqualität”
“Produkt wie beschrieben”
What buyers complain about
46% of reviews“Qualität ungenügend”
“Schiefes Bild”
“Die Kamera ist kleiner als sie auf den Fotos vermuten lässt”
“Defekt nach 2 Jahren”
“ich nutze die integrierte Mic nicht da ich eigene Habe,”
Webcam return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Webcam questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
