Webcam
MaybeShoppers spend an estimated $2.5M a year here. But demand is soft, at -14.1% this quarter, so Webcam is a Maybe.
- Flapen Score
- 55 / 100Top 8% of 1,375 Computer & Zubehör niches · +14 vs the category median of 4155
- Market size
- €2.5M/yr1.8M searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 259 sellers
Flapen Score
Webcam against its category
The dotted line is the Computer & Zubehör average. Past it, Webcam is stronger. Inside it, weaker.
Market
The Webcam market on Amazon at a glance
Shoppers on Amazon Germany searched for Webcam 1.8M times last year and spent an estimated €2.5M. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.5M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 4.6%
- Market size, estimated
- €2.5Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- webcam1.1M searches a year
02 · Price
A sale here is worth €29.47.
Listings sell for €29.47 on average, from €9.11 to €125.57. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At €29.47 that is €88K to €118K a year per listing.
- Average price
- €29.47inside the $15 to $100 sweet spot
- Price range
- €9.11–€125.57
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €88K–€118K
- Returns
- 1.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #31 within Audio & Video Zubehör. It carries 3,773 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #31in Audio & Video Zubehör
- Average rating
- 4.38 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,773per listing
- Listings tracked
- 24
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Webcam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
259
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
62%
Top 20: 95%
Open market
11%
- Brand 129%
- Brand 225%
- Brand 324%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (8 brands, 11%)
Demand
Webcam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Webcam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- webcam1.1M/yr
- cam174K/yr
- pc kamera91K/yr
- webcam mit mikrofon87K/yr
- webcam 1080p45K/yr
- usb webcam36K/yr
- kamera pc44K/yr
- web cam43K/yr
- facecam29K/yr
- usb kamera26K/yr
Reviews and returns
What reviews say buyers love and hate about Webcam
We read the reviews and the return reasons for every product selling here.
“Qualität ungenügend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Webcam questions
Answered from the same tracked data.








