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Wd Purple

Fail

The top 5 brands take 100% of clicks, so Wd Purple is a Fail.

Flapen Score
37
37 / 100
Ranks 898 of 1,375 Computer & Zubehör niches · −4 vs the category median of 41
Market size
€86K/yr18K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
63%top-5 click share · 3 brands · 212 sellers

Flapen Score

Wd Purple against its category

The dotted line is the Computer & Zubehör average. Past it, Wd Purple is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wd Purple market on Amazon at a glance

Shoppers on Amazon Germany searched for Wd Purple 18K times last year and spent an estimated €86K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
3.5%
Market size, estimated
€86Ka year
Peak month
November1.8× the quietest month
Top search term
wd purple11K searches a year

02 · Price

A sale here is worth €140.69.

Listings sell for €140.69 on average, from €66.54 to €295.37. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €140.69 that is €0 to €14K a year per listing.

Average price
€140.69above the $15 to $100 sweet spot
Price range
€66.54–€295.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€14K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #2,262 within Datenspeicher. It carries 1,516 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
56%
Out of stock, average day
8.1%
Average rank
#2,262in Datenspeicher
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
1,516per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Wd Purple products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

212

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 228%
  • Brand 324%
  • Open — no brand owns it (0%)

Demand

Wd Purple search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Wd Purple search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wd purple11K/yr
  • wd purple 4tb5K/yr
  • wd purple 2tb2K/yr

Reviews and returns

What reviews say buyers love and hate about Wd Purple

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Preis-Leistungs-Verhältnis”
2.3%of orders come back
“nur bin ich nicht sicher ob dieser kostenfrei ist oder mit kosten verbunden wäre.”
A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wd Purple questions

Answered from the same tracked data.